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A mobile broadband case study: Austria

Published by: Ovum Plc

Published: Nov. 2, 2009 - 8 Pages


Table of Contents


Executive summary
In a nutshell
Key messages
Ovum view
Mobile broadband: a definition
Definition
Mobile broadband uptake in Austria
Fixed-to-mobile substitution an established trend in Austria
Market drivers for mobile broadband in Austria
High-quality mobile networks
3 Austria: capacity can strain the network
The introduction of USB modems
Simple mobile broadband tariffs
High-cost fixed broadband
The risk of cannibalisation
The importance of value-added services
List of Tables
Table 1: Austrian mobile broadband pricing
List of Figures
Figure 1: Telekom Austria mobile broadband subscribers: 4Q06 - 1Q08

Abstract

Nowhere in Western Europe has the mobile broadband market grown as dramatically as in Austria, where users substituting fixed broadband lines for mobile is a reality. Senior Analyst Steven Hartley analyses this market and the lessons that can be learned by operators in other markets.

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