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MTS: mobile broadband case study

Published by: Ovum Plc

Published: Nov. 2, 2009 - 10 Pages


Table of Contents


Executive summary
In a nutshell
Key messages
Ovum view
MTS and mobile broadband in Russia
Growth for MTS in Russia
HSPA provides a tested, cost-effective solution
MTS needs to dominate mobile broadband
Partnering for success
Mobile broadband go-to-market strategy
Target market
Pricing strategy
Promotional strategy
Success to date and future outlook
Strong growth to date
Future outlook
List of Tables
Table 1: MTS’s mobile data tariffs
List of Figures
Figure 1: Broadband forecast for Russia by technology type
Figure 2: MTS’s value-added service revenues: 1Q08-2Q09

Abstract

MTS has put mobile broadband at the heart of its mobile data services strategy. This case study focuses on how MTS is addressing the big-screen mobile broadband opportunity in Russia, its success to date and its future outlook.

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