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Convergence in Western European SMBs: An IDC Survey

Published by: IDC

Published: Nov. 22, 2009 - 21 Pages


Table of Contents


Table of Contents
IDC Opinion
In This Study
Methodology
Definitions
Vertical Markets
Voice and Data Convergence
Voice Over Internet Protocol
PC-Based (Consumer-Like)
Voice over Broadband
IP PBX (Managed Services Onsite)
Hosted IP PBX
Shared IP Centrex
Situation Overview
Major Announcements Around VoIP in 2009
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
Table: Western Europe SMBs, Current Most Prevailing IP Telephony Solution Adoption in the Organization by Company Size, Country, and Vertical Market (% of Companies)
Table: Western Europe SMBs, Expected Adoption of IP Telephony Solutions by Company Size, Country, and Vertical Market (% of Companies)
Table: Western Europe SMBs, Expected Most Prevailing IP Telephony Solution in the Next 12 to 24 Months, by Company Size, Country, and Vertical Market (% of Companies)
Table: Western Europe SMBs, Key Benefits/Expected Benefits of an IP Telephony Solution by Company Size, Country, and Vertical Market (% of Responses)
Table: Western Europe SMBs, Satisfaction with Respect to the Key Benefits of an IP Telephony Solution by Company Size, Country, and Vertical Market (% of Responses)
Table: Western Europe SMBs, Key Obstacles to the Adoption of an IP Telephony Solution by Company Size, Country, and Vertical Market (% of Responses)
Figure: Western Europe SMBs, Familiarity and Current Level of Adoption of IP Telephony by Company Size
Figure: Western Europe SMBs, Familiarity and Current Level of Adoption of IP Telephony by Country
Figure: Western Europe SMBs, Familiarity and Current Level of Adoption of IP Telephony by Vertical Market
Figure: Western Europe SMBs, Expected Adoption of IP Telephony Solutions by Company Size in the Next 12 Months and in the Next 24 Months

Abstract

This study draws on the results of IDC's European Vertical Market Survey, carried out between January and April 2009 in the top 5 Western European countries (France, Germany, Italy, Spain, and the U.K.) among 1,193 small and medium-sized business (SMBs) with between 20-499 employees.The survey looks at vertical market IT spending directions, IT solutions' adoption, solutions' priorities and investment plans, adoption and plans for mobile/wireless solutions, and the familiarity, adoption, and plans for a range of technologies including virtualization, storage and server consolidation, networked storage, green datacenters, service-oriented architecture (SOA), and IP telephony.

This study attempts to provide a snapshot of the impact of IP telephony solutions in the SMB market so far, focusing on current adoption trends and future adoption plans, while also investigating what SMB end-users perceive as the main benefits and inhibitors to voice and data convergence adoption.

Results are also given for the top 5 Western European countries (Italy, France, Germany, Spain, and the U.K.) and for total Western Europe for the following vertical markets: financial services (including banking and insurance/other finance), discrete manufacturing, process manufacturing, transport, telecom/media; utilities/oil and gas, retail/wholesale, business services, healthcare, and government.

"For the most part, SMBs view cost efficiencies as the main benefits of IP telephony adoption, said Nina Bonagura, senior research analyst, European Vertical markets. "Undoubtedly, small companies have traditionally been largely receptive of technologies that help contain costs, and this is even more important now that financial resources are scarcer, and the need to protect them is more essential. However, survey results show that the importance of deployment of IP services and integrated IP applications is the second most important driver of IP telephony adoption. This confirms the fact that SMBs have begun to recognize that there is more to IP telephony than simple voice and data cost reductions."



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