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Western European Digital Camera Purchasing Behaviours

Published by: InfoTrends

Published: Nov. 6, 2009 - 20 Pages


Table of Contents


Executive Summary

Introduction

Most Recent Digital Camera Purchases

Ownership Period before Buying a Replacement Digital Camera

Reasons for Buying a Replacement Camera

Purchase Price

Purchasing Location

Features that Influenced Camera Selection

Other Factors that Influenced Camera Selection

When Purchasing Decision was Made

Brand of Digital Camera

Future Purchasing Intentions

How Soon Digital Camera Owners Expect to Purchase Another Camera

Top Reasons for Planning to Purchase a New Digital Camera

How Soon Non-Owners Expect to Purchase their First Digital Camera

Impact of the Economy on Purchasing a Digital Camera

How Much Consumers are Willing to Spend on a Digital Camera

Anticipated Brand

Sources of Information that Will Influence Purchasing Decision

Most Likely Purchasing Location

Conclusion

Abstract

This document provides a closer examination of digital camera purchasing behaviours among consumers in Western Europe (France, Germany, and the United Kingdom). The analysis is based on data from InfoTrends’ 2007, 2008 and 2009 Western European Digital Photography End-User Surveys. This report discusses key factors that influenced digital camera owners’ purchasing decisions and also analyses the future purchasing intentions of digital camera owners and non-owners.

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