Cat care in Germany to 2013

Published by: Datamonitor

Published: Nov. 17, 2009

Table of Contents

Chapter 1 EXECUTIVE SUMMARY

Summary Market Level - Cat care

Summary category level - Cat food

Summary category level - Cat litter

Summary category level - Cat toys

Summary category level - Cat treats & milk

Chapter 2 INTRODUCTION

What is this report about?

How to use this report

Market Definition

Chapter 3 MARKET OVERVIEW

Value Analysis, 2003-2008

Value Analysis, 2008-2013

Value Analysis, US$ 2003-2008

Value Analysis, US$ 2008-2013

Volume Analysis, 2003-2008

Volume Analysis, 2008-2013

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 4 LEADING COMPANY PROFILES

Mars, Inc.

Nestle S.A.

Chapter 5 CATEGORY ANALYSIS - CAT FOOD

Value Analysis, 2003-2008

Value Analysis, 2008-2013

Value Analysis, US$ 2003-2008

Value Analysis, US$ 2008-2013

Volume Analysis, 2003-2008

Volume Analysis, 2008-2013

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 6 CATEGORY ANALYSIS - CAT LITTER

Value Analysis, 2003-2008

Value Analysis, 2008-2013

Value Analysis, US$ 2003-2008

Value Analysis, US$ 2008-2013

Volume Analysis, 2003-2008

Volume Analysis, 2008-2013

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 7 CATEGORY ANALYSIS - CAT TOYS

Value Analysis, 2003-2008

Value Analysis, 2008-2013

Value Analysis, US$ 2003-2008

Value Analysis, US$ 2008-2013

Volume Analysis, 2003-2008

Volume Analysis, 2008-2013

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK

Value Analysis, 2003-2008

Value Analysis, 2008-2013

Value Analysis, US$ 2003-2008

Value Analysis, US$ 2008-2013

Volume Analysis, 2003-2008

Volume Analysis, 2008-2013

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 9 COUNTRY COMPARISON

Value

Volume

Market Share

Chapter 10 NEW PRODUCT DEVELOPMENT

Product launches over time

Recent product launches

Chapter 11 GERMANY SOCIOECONOMIC PROFILE

Country Overview

Key Facts

Political Overview

Germany Economic Overview

Chapter 12 GERMANY MACROECONOMIC PROFILE

Macroeconomic Indicators

Chapter 13 RESEARCH METHODOLOGY

Methodology overview

Secondary research

Market modeling

Primary research

Data finalization

Ongoing research

Chapter 14 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Germany cat care value and value forecast, 2003-2013 (€ m, nominal prices)

Figure 2: Germany cat care category growth comparison, by value, 2003-2013

Figure 3: Germany cat care volume and volume forecast, 2003-2013 (Kg/Liters/Units m)

Figure 4: Germany cat care category growth comparison, by volume, 2003-2013

Figure 5: Germany cat care company share, by value, 2007-2008 (%)

Figure 6: Germany cat care distribution channels, by value, 2007-2008 (%)

Figure 7: Germany cat food value and value forecast, 2003-2013 (€ m, nominal prices)

Figure 8: Germany cat food category growth comparison, by value, 2003-2013

Figure 9: Germany cat food volume and volume forecast, 2003-2013 (Kg m)

Figure 10: Germany cat food category growth comparison, by volume, 2003-2013

Figure 11: Germany cat food company share, by value, 2007-2008 (%)

Figure 12: Germany cat food distribution channels, by value, 2007-2008 (%)

Figure 13: Germany cat litter value and value forecast, 2003-2013 (€ m, nominal prices)

Figure 14: Germany cat litter volume and volume forecast, 2003-2013 (Kg m)

Figure 15: Germany cat litter company share, by value, 2007-2008 (%)

Figure 16: Germany cat litter distribution channels, by value, 2007-2008 (%)

Figure 17: Germany cat toys value and value forecast, 2003-2013 (€ m, nominal prices)

Figure 18: Germany cat toys volume and volume forecast, 2003-2013 (Units m)

Figure 19: Germany cat toys distribution channels, by value, 2007-2008 (%)

Figure 20: Germany cat treats & milk value and value forecast, 2003-2013 (€ m, nominal prices)

Figure 21: Germany cat treats & milk category growth comparison, by value, 2003-2013

Figure 22: Germany cat treats & milk volume and volume forecast, 2003-2013 (Kg/Liters m)

Figure 23: Germany cat treats & milk category growth comparison, by volume, 2003-2013

Figure 24: Germany cat treats & milk company share, by value, 2007-2008 (%)

Figure 25: Germany cat treats & milk distribution channels, by value, 2007-2008 (%)

Figure 26: Global cat care market split (value terms, 2008) - Top 5 countries

Figure 27: Global cat care market value, 2003-2008 (Top 5 countries)

Figure 28: Global cat care market split (volume terms, 2008) - Top 5 countries

Figure 29: Global cat care market volume, 2003-2008 (Top 5 countries)

Figure 30: Map of Germany

Figure 31: Annual data review process

LIST OF TABLES

Table 1: Cat care category definitions

Table 2: Cat care distribution channels

Table 3: Germany cat care value, 2003-2008 (€ m, nominal prices)

Table 4: Germany cat care value forecast, 2008-2013 (€ m, nominal prices)

Table 5: Germany cat care value, 2003-2008 (US$ m nominal prices)

Table 6: Germany cat care value forecast, 2008-2013 (US$ m nominal prices)

Table 7: Germany cat care volume, 2003-2008 (Kg/Liters/Units m)

Table 8: Germany cat care volume forecast, 2008-2013 (Kg/Liters/Units m)

Table 9: Germany cat care brand share, by value, 2007-2008 (%)

Table 10: Germany cat care value, by brand 2007-2008 (€ m nominal prices)

Table 11: Germany cat care company share by value, 2007-2008 (%)

Table 12: Germany cat care value, by company, 2007-2008 (€ m nominal prices)

Table 13: Germany cat care distribution channels, by value, 2007-2008 (%)

Table 14: Germany cat care value, by distribution channel, 2007-2008 (€ m nominal prices)

Table 15: Germany cat care expenditure per capita, 2003-2008 (€, nominal prices)

Table 16: Germany cat care forecast expenditure per capita, 2008-2013 (€, nominal prices)

Table 17: Germany cat care expenditure per capita, 2003-2008 (US$ nominal prices)

Table 18: Germany cat care forecast expenditure per capita, 2008-2013 (US$ nominal prices)

Table 19: Germany cat care consumption per capita, 2003-2008 (Kg/Liters/Units)

Table 20: Germany cat care forecast consumption per capita, 2008-2013 (Kg/Liters/Units)

Table 21: Mars, Inc. Key Facts

Table 22: Nestle S.A. Key Facts

Table 23: Germany cat food value, 2003-2008 (€ m, nominal prices)

Table 24: Germany cat food value forecast, 2008-2013 (€ m, nominal prices)

Table 25: Germany cat food value, 2003-2008 (US$ m nominal prices)

Table 26: Germany cat food value forecast, 2008-2013 (US$ m nominal prices)

Table 27: Germany cat food volume, 2003-2008 (Kg m)

Table 28: Germany cat food volume forecast, 2008-2013 (Kg m)

Table 29: Germany cat food brand share, by value, 2007-2008 (%)

Table 30: Germany cat food value, by brand 2007-2008 (€ m nominal prices)

Table 31: Germany cat food company share by value, 2007-2008 (%)

Table 32: Germany cat food value, by company, 2007-2008 (€ m nominal prices)

Table 33: Germany cat food distribution channels, by value, 2007-2008 (%)

Table 34: Germany cat food value, by distribution channel, 2007-2008 (€ m nominal prices)

Table 35: Germany cat food expenditure per capita, 2003-2008 (€, nominal prices)

Table 36: Germany cat food forecast expenditure per capita, 2008-2013 (€, nominal prices)

Table 37: Germany cat food expenditure per capita, 2003-2008 (US$ nominal prices)

Table 38: Germany cat food forecast expenditure per capita, 2008-2013 (US$ nominal prices)

Table 39: Germany cat food consumption per capita, 2003-2008 (Kg)

Table 40: Germany cat food forecast consumption per capita, 2008-2013 (Kg)

Table 41: Germany cat litter value, 2003-2008 (€ m, nominal prices)

Table 42: Germany cat litter value forecast, 2008-2013 (€ m, nominal prices)

Table 43: Germany cat litter value, 2003-2008 (US$ m nominal prices)

Table 44: Germany cat litter value forecast, 2008-2013 (US$ m nominal prices)

Table 45: Germany cat litter volume, 2003-2008 (Kg m)

Table 46: Germany cat litter volume forecast, 2008-2013 (Kg m)

Table 47: Germany cat litter brand share, by value, 2007-2008 (%)

Table 48: Germany cat litter value, by brand 2007-2008 (€ m nominal prices)

Table 49: Germany cat litter company share by value, 2007-2008 (%)

Table 50: Germany cat litter value, by company, 2007-2008 (€ m nominal prices)

Table 51: Germany cat litter distribution channels, by value, 2007-2008 (%)

Table 52: Germany cat litter value, by distribution channel, 2007-2008 (€ m nominal prices)

Table 53: Germany cat litter expenditure per capita, 2003-2008 (€, nominal prices)

Table 54: Germany cat litter forecast expenditure per capita, 2008-2013 (€, nominal prices)

Table 55: Germany cat litter expenditure per capita, 2003-2008 (US$ nominal prices)

Table 56: Germany cat litter forecast expenditure per capita, 2008-2013 (US$ nominal prices)

Table 57: Germany cat litter consumption per capita, 2003-2008 (Kg)

Table 58: Germany cat litter forecast consumption per capita, 2008-2013 (Kg)

Table 59: Germany cat toys value, 2003-2008 (€ m, nominal prices)

Table 60: Germany cat toys value forecast, 2008-2013 (€ m, nominal prices)

Table 61: Germany cat toys value, 2003-2008 (US$ m nominal prices)

Table 62: Germany cat toys value forecast, 2008-2013 (US$ m nominal prices)

Table 63: Germany cat toys volume, 2003-2008 (Units m)

Table 64: Germany cat toys volume forecast, 2008-2013 (Units m)

Table 65: Germany cat toys brand share, by value, 2007-2008 (%)

Table 66: Germany cat toys value, by brand 2007-2008 (€ m nominal prices)

Table 67: Germany cat toys company share by value, 2007-2008 (%)

Table 68: Germany cat toys value, by company, 2007-2008 (€ m nominal prices)

Table 69: Germany cat toys distribution channels, by value, 2007-2008 (%)

Table 70: Germany cat toys value, by distribution channel, 2007-2008 (€ m nominal prices)

Table 71: Germany cat toys expenditure per capita, 2003-2008 (€, nominal prices)

Table 72: Germany cat toys forecast expenditure per capita, 2008-2013 (€, nominal prices)

Table 73: Germany cat toys expenditure per capita, 2003-2008 (US$ nominal prices)

Table 74: Germany cat toys forecast expenditure per capita, 2008-2013 (US$ nominal prices)

Table 75: Germany cat toys consumption per capita, 2003-2008 (Units)

Table 76: Germany cat toys forecast consumption per capita, 2008-2013 (Units)

Table 77: Germany cat treats & milk value, 2003-2008 (€ m, nominal prices)

Table 78: Germany cat treats & milk value forecast, 2008-2013 (€ m, nominal prices)

Table 79: Germany cat treats & milk value, 2003-2008 (US$ m nominal prices)

Table 80: Germany cat treats & milk value forecast, 2008-2013 (US$ m nominal prices)

Table 81: Germany cat treats & milk volume, 2003-2008 (Kg/Liters m)

Table 82: Germany cat treats & milk volume forecast, 2008-2013 (Kg/Liters m)

Table 83: Germany cat treats & milk brand share, by value, 2007-2008 (%)

Table 84: Germany cat treats & milk value, by brand 2007-2008 (€ m nominal prices)

Table 85: Germany cat treats & milk company share by value, 2007-2008 (%)

Table 86: Germany cat treats & milk value, by company, 2007-2008 (€ m nominal prices)

Table 87: Germany cat treats & milk distribution channels, by value, 2007-2008 (%)

Table 88: Germany cat treats & milk value, by distribution channel, 2007-2008 (€ m nominal prices)

Table 89: Germany cat treats & milk expenditure per capita, 2003-2008 (€, nominal prices)

Table 90: Germany cat treats & milk forecast expenditure per capita, 2008-2013 (€, nominal prices)

Table 91: Germany cat treats & milk expenditure per capita, 2003-2008 (US$ nominal prices)

Table 92: Germany cat treats & milk forecast expenditure per capita, 2008-2013 (US$ nominal prices)

Table 93: Germany cat treats & milk consumption per capita, 2003-2008 (Kg/Liters)

Table 94: Germany cat treats & milk forecast consumption per capita, 2008-2013 (Kg/Liters)

Table 95: Global cat care market value, 2008

Table 96: Global cat care market split (value terms (US$ m), 2008) - Top 5 countries

Table 97: Global cat care market volume, 2008

Table 98: Global cat care market split (volume terms, 2008) - Top 5 countries

Table 99: Leading players - Top 5 countries

Table 100: Germany cat care new product launches reports, by company (Top 5 companies), 2008

Table 101: Germany cat care new product launches SKUs, by company (Top 5 companies), 2008

Table 102: Germany cat care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008

Table 103: Germany cat care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008

Table 104: Germany cat care new product launches (reports), by Package tags or Claims 2008

Table 105: Germany cat care new product launches (reports) - Recent 5 launches (2008)

Table 106: Germany Key Facts

Table 107: Germany population, by age group, 2003-08 (millions)

Table 108: Germany population forecast, by age group, 2008-13 (millions)

Table 109: Germany population, by gender, 2003-08 (millions)

Table 110: Germany population forecast, by gender, 2008-13 (millions)

Table 111: Germany nominal GDP, 2003-08 (€ bn, nominal prices)

Table 112: Germany nominal GDP forecast, 2008-13 (€ bn, nominal prices)

Table 113: Germany real GDP, 2003-08 (€ bn, 2000 prices)

Table 114: Germany real GDP forecast, 2008-13 (€ bn, 2000 prices)

Table 115: Germany real GDP, 2003-08 (US$ bn, 2000 prices)

Table 116: Germany real GDP forecast, 2008-13 (US$ bn, 2000 prices)

Table 117: Germany consumer price index, 2003-08 (2000=100)

Table 118: Germany consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the cat care market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the cat care market in Germany
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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