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Market Trends Service (Basic)

Published by: Standish Group International

Published: Nov. 1, 2009


Table of Contents


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Abstract

Market Trends Service: This service provides essential deliverables in the form of online access to DARTS to support your marketing efforts. The Standish Group's Demand Assessment Requirements Tracking Studies (DARTS) purpose is to track and analyze both buyer behavior and best practices. DARTS offers online access to almost 300 yearly, unique questions and thousands of data points.

Each month The Standish Group executes a 20- to 25-question survey collecting data on a different theme over 20 different categories.
Two other major deliverables are access to the Market Trends Center and the Market Activity Newsletter.
Access is for ten users for one year.

FEATURES:

DARTS provides Standish with the uncanny ability to predict behavior far in advance, before most organizations know it to be obvious.
Users can use the trends feature to predict how things will change in the future or consider how they fit into the current environment.
  • Access to Market Trends Center
  • 12 Timely Themes with Analysis
  • 20 categories of Complex Surveys
  • Trends from 2003 with 1000s of data points
  • Easy to use, search, and understand


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