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Indian Urbanites Study 2009

Published by: JuxtConsult

Published: Oct. 1, 2009 - 281 Pages


Table of Contents


Indian Urbanites Study 2009

Methodology

Executive Summary - Comparative Profiling of SECs:

Demographics

Psychographics

Regular Lifestyle Profile

Key Findings - Demographic Profile:

Segment Sizes

Economic Status

Education & Occupation Status

Key Findings - Psychographic Profile:

Current priorities and aspirations in their lives

Recreations

Personal Likes & Preferences

Personality, Outlook &Opinions

Social Orientation

Technology Orientation

Key Findings - Regular Daily Life Profile:

Routine Activities

Shopping Orientation and Habits

Media Usage

Health Profile

Detailed Findings:

Demographic & Economic Profile:

Individual Member Level Information

Household Level Information

Psychographic Profile :

Current Priorities & Aspirations

Recreations

Personal Likes & Preferences

Personality, Outlook & Opinions

Social Orientation

Regular Daily Life Profile:

Routine Activities

Shopping Orientation & Habits

Media Usage

Health Profile

Abstract

The Indian urban landscape is a picture of myriad diversity. A diversity that gets manifested not only in the vastly different geographical and climatic conditions, but also cultural and regional differences as well as differences in the socio-economic condition of the people living in them.

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