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Indian Urbanites Study 2009 by SEC-E

Published by: JuxtConsult

Published: Oct. 1, 2009 - 240 Pages


Table of Contents


"Indian Urbanites Study 2009

Methodology

Executive Summary

Key Findings - Demographic Profile:

Economic Status

Education & Occupation

Key Findings - Psychographic Profile:

Current Priorities & Aspirations

Recreations

Personality, Outlook & Opinion

Social Orientation

Technology Orientation

Key Findings - Daily Life Profile:

Routine Activities

Shopping Orientation & Habits

Media Usage

Health Profile

Detailed Findings:

Demographic & Economic Profile:

Individual Member Level Information

Household Level Information

Psychographic Profile :

Current Priorities & Aspirations

Recreations

Personal Likes & Preferences

Personality, Outlook & Opinions

Social Orientation

Regular Daily Life Profile:

Routine Activities

Shopping Orientation & Habits

Media Usage

Health Profile

Abstract

The Indian urban landscape is a picture of myriad diversity. A diversity that gets manifested not only in the vastly different geographical and climatic conditions, but also cultural and regional differences as well as differences in the socio-economic condition of the people living in them.

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