Consumer Behavior 2010 : Market Research Report

Consumer Behavior 2010

Published by: Richard K. Miller & Associates

Published: Nov. 1, 2009 - 189 Pages

PART I: OVERVIEW
1 CONSUMER PROFILE: 1.1 Population Distribution; 1.2 Generational Demographics; 1.3 Ethnic Shifts; 1.4 Personal Income; 1.5 Consumer Contribution to the GDP; 1.6 Spending Assessment
2 IMPACT OF THE RECESSION: 2.1 Post-Recession Trends; 2.2 Post-Recession Consumer Behavior
3 WHAT’S HOT: 3.1 From Trendy to Mainstream; 3.2 Emerging Consumer Trends; 3.3 Still Hot
4 USE OF TIME: 4.1 Americans’ Use of Time; 4.2 Activities
5 CONSUMER CONFIDENCE: 5.1 Overview; 5.2 Consumer Confidence Index; 5.3 Consumer Comfort Index; 5.4 Consumer Sentiment Index; 5.5 Gallup Polls; 5.6 LJS National Poll; 5.7 RBC CASH Index; 5.8 TIPP Indices
PART II: THE POST-RECESSION CONSUMER
6 THE NEW AMERICAN DREAM: 6.1 Reassessing The American Dream; 6.2 Deleveraging; 6.3 Saving; 6.4 Reassessing Home Ownership; 6.5 The Post-Recession Generation
7 THE ERA OF FRUGALITY: 7.1 Characteristics Of The Frugal Consumer; 7.2 Bargain Shopping; 7.3 Credit Squeezes Hamper Consumption; 7.4 Pent-Up Demand
PART III: CONSUMER SPENDING
8 RETAIL: 8.1 Retail Industry Overview; 8.2 Retail Trends; 8.3 Changing Shopping Patterns; 8.4 Toll On Retailers; 8.5 Market Resources
9 TRAVEL & TOURISM: 9.1 Travel Industry Overview; 9.2 Travel Trends; 9.3 Market Resources
10 HEALTH & WELLNESS: 10.1 Healthcare Industry Market Overview; 10.2 Healthcare Market Trends; 10.3 Market Resources
11 GROCERY, RESTAURANTS & DINING: 11.1 Restaurant and Grocery Industry Overview; 11.2 Food Sector Trends; 11.3 Market Resources
12 CASINOS, GAMING & WAGERING: 12.1 Casinos, Gaming & Wagering Overview; 12.2 Casino and Gaming Trends; 12.3 Market Resource
PART IV: CONSUMER USE OF THE INTERNET & MOBILE WEB
13 CONSUMERS ONLINE: 13.1 Overview; 13.2 Why People Go Online; 13.3 Online Shopping
14 SOCIAL NETWORKING: 14.1 Overview; 14.2 Blogs; 14.3 User-Generated Content
15 MOBILE COMMUNICATIONS: 15.1 Overview; 15.2 Mobile Internet Categories; 15.3 Mobile Purchasing; 15.4 Profile of Mobile Internet Users
PART V: CONSUMER BEHAVIORAL ANALYSES
16 WHY PEOPLE BUY: 16.1 Overview; 16.2 Hidden Forces That Shape Decisions; 16.3 Brand Recognition; 16.4 Shopping and the Brain; 16.5 Compulsive Buyers; 16.6 Impulsive Buying
17 BUYING INFLUENCES: 17.1 Influence of Media and Advertising; 17.2 Influence of Online Advertising; 17.3 Online Consumer Reviews; 17.4 Word-of-Mouth; 17.5 Trusted Sources of Information; 17.6 Trustworthiness of Retailers
18 SHOPPING PREFERENCES: 18.1 Checkout; 18.2 Choice; 18.3 Convenience; 18.4 Customer Service; 18.5 Deciding Where To Shop; 18.6 In-store Decision Making; 18.7 Loyalty; 18.8 Multi-channel and Cross-channel Shopping; 18.9 Returns; 18.10 Self-service; 18.11 Value vs. Price
19 GREEN AND ETHICAL CONSUMERISM: 19.1 Conscious Consumers; 19.2 Eco-Conscious Consumer Behavior; 19.3 Influence on Purchasing Behavior; 19.4 Impact of the Economic Downturn
PART VI: DEMOGRAPHICS
20 AFFLUENT CONSUMERS: 20.1 Profile; 20.2 Population Centers of U.S. Affluence; 20.3 Impact of the Economy on Affluent Spending; 20.4 Preferences Among Affluent Consumers; 20.5 Internet Usage Among Affluent Consumers
21 SENIOR CONSUMERS: 21.1 Profile; 21.2 Spending Power; 21.3 General Characteristics
22 BABY BOOMER CONSUMERS: 22.1 Profile; 22.2 Spending Power
23 GENERATION X CONSUMERS: 23.1 Profile; 23.2 Generational Characteristics; 23.3 Spending Behaviors; 23.4 Financial Security
24 MILLENNIAL CONSUMERS: 24.1 Profile; 24.2 Generational Characteristics; 24.3 Spending Behaviors; 24.4 College Students
25 GENERATION GREEN CONSUMERS: 25.1 Profile; 25.2 Census 2010; 25.3 Forecast 2020
26 FEMALE CONSUMERS: 26.1 Profile; 26.2 Gender Characteristics; 26.3 Consumer Characteristics; 26.4 Internet Use Among Females
27 MALE CONSUMERS: 27.1 Profile; 27.2 Gender Characteristics; 27.3 Gender Roles Are Blurring; 27.4 Shopping Characteristics; 27.5 Internet Usage Among Males
28 GAY & LESBIAN CONSUMERS: 28.1 Profile; 28.2 Buying Power; 28.3 Population Centers; 28.4 Activities; 28.5 Internet Usage; 28.6 Coming Out
29 FAMILIES WITH CHILDREN: 29.1 Profile; 29.2 Cost of Raising Children; 29.3 Parenting; 29.4 Decision Making at Home; 29.5 Shopping Characteristics; 29.6 Intergenerational Households
30 SINGLES CONSUMERS: 30.1 Profile; 30.2 Growth of Singles Demographics; 30.3 Best Cities for Singles
31 FAMILY CAREGIVERS: 31.1 Profile; 31.2 Caregiver Consumers; 31.3 Support for Caregivers
32 RETIREES: 32.1 Profile; 32.2 Retiree Consumers; 32.3 Financial Security; 32.4 Trends in Retirement and Semi-retirement
33 AFRICAN-AMERICAN CONSUMERS: 33.1 Profile; 33.2 Buying Power; 33.3 Population Centers; 33.4 Internet Usage Among African-Americans
34 ASIAN-AMERICAN CONSUMERS: 34.1 Profile; 34.2 Buying Power; 34.3 Population Centers
35 HISPANIC-AMERICAN CONSUMERS: 35.1 Profile; 35.2 Buying Power; 35.3 Population Centers; 35.4 Internet Usage Among Hispanics
36 JEWISH-AMERICAN CONSUMERS: 36.1 Profile; 36.2 Population Centers
37 MUSLIM-AMERICAN CONSUMERS: 37.1 Muslim-Americans; 37.2 Buying Power; 37.3 Population Centers; 37.4 Marketing to Muslim-Americans
38 NATIVE-AMERICAN CONSUMERS: 38.1 Profile; 38.2 Buying Power; 38.3 Population Centers; 38.4 Marketing to Native-American Consumers
39 IMMIGRANT CONSUMERS: 39.1 Profile; 39.2 Immigrant Buying Power; 39.3 Assimilation; 39.4 Immigrant Travel; 39.5 Future Growth
40 CONSUMERS WITH DISABILITIES: 40.1 Profile; 40.2 Market Assessment; 40.3 Marketing to People With Disabilities
MARKET RESOURCES

Abstract

The post-recession consumer is a central theme in the 2010 edition of this annual market research publication. Consumer Behavior 2010 assesses shifts in consumer spending, identifies specific market opportunities brought on by changing consumer behaviors, and discusses how consumers will likely respond as economic growth resumes in the U.S.

The handbook provides other valuable consumer insight, including the following:

Quantification of influences and sources consumers trust related to their purchasing decisions
Assessments of how eco-consciousness and ethical behaviors of companies influence consumer shopping behaviors
Summaries of current research at several universities providing insight into why people buy and how to influence their buying decisions
Discussions of consumer lifestyles and related spending
Identification of specific products currently experiencing growth in the consumer marketplace
How consumer spending is spurred by life events, gift giving, home ownership, pets, leisure activities, and other factors

Consumer spending accounts for 71% of the U.S. gross domestic product, or over $10 trillion. Consumer Behavior 2010 assesses how this spending is distributed and the consumer behaviors that affect spending.

Consumer Behavior 2010 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. It presents easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants. The handbook also presents valuable insight on various demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.

This is the only market research report of its kind available from any source. While there are other publications focusing on general consumer behavioral topics, this is the only one that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys.

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Consumer Behavior 2010

Table of Contents

Abstract