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Chile Autos Report 2010

Published by: Business Monitor International

Published: Nov. 10, 2009 - 41 Pages


Table of Contents


Executive Summary
SWOT Analysis
Chile Auto Industry SWOT
Chile Political SWOT
Chile Economic SWOT
Chile Business Environment SWOT
Regional Automotive Market Dynamics
Impact Of Financial Crisis On Latin American Automotive Market
Slow Market Performance
Market Turnover Still Strong
Investment Levels
BMI View
Business Environment Rankings
Table: Business Environment Regional Rankings Table
Industry Forecast Scenario
Production and Sales
Table: Chile Autos Sector - Historical Data & Forecasts (CBUs unless otherwise stated)
Trade
Table: Chile Autos Sector - Historical Data & Forecasts (CBUs unless otherwise stated)
Economic Contribution
Table: Chile Autos Sector - Historical Data & Forecasts (CBUs unless otherwise stated)
Macroeconomic Forecast Scenario
Table: Chile - Economic Activity
Competitive Landscape
Industry Developments
Table: Key Players: Chile Automotive Sector - Passenger Segment 2007
Table: Chile’s Top 10 Best Selling SUVs 2007
Table: Chile’s Top 10 Light Commercial Vehicles 2007
Company Monitor:
Ford Motor South America Regional Overview
Ford's Presence in South America
Argentina: Total Vehicle Registration (Units)
Ford Regional SWOT
Company Profiles
General Motors
PSA Peugeot Citroën
Country Snapshot: Chile Demographic Data
Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030
Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Wages, 2000-2012
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Sources

Abstract

BMI has adjusted its five-year forecast for new car sales in Chile to reflect the impact of the globaleconomic crisis. As we illustrate in the latest Chile Automotives Report for 2009, new vehicle sales fellsharply in Q408 leading us to predict a downturn and challenging year for sales in 2009.

According to data from the Chilean automotive industry association Anac, sales of new passenger carsand light commercial vehicles fell by 29.4% in the final quarter of 2008 as a direct result of the economiccrisis. Full-year vehicle sales were up, however, by 5.3% against sales reported in 2007 to 239,835 units.With the pace of growth in the new vehicle market dramatically slowing in 2008, BMI is forecasting adownturn in 2009 of between 5.5% and 6.0% before the market begins to correct itself from 2010.

Although carmakers operating in Chile are facing a tough year in 2009, industry developments alreadyunderway point to the underlying strength of the automotive market. For example, Cam, the electric carsubsidiary of Spanish company Endesa, is set to launch the Indian electric car Reva in the Chilean capitalof Santiago. It is hoped the vehicle will help solve the city’s pollution problem. Reva vehicle - named theCity Car Reva - claims to run entirely on electric energy, with the capacity to reach a maximum speed of80 kilometres an hour. In the first year of its sales, Cam will be looking to sell at least 60 vehicles taggedwith a price of CLP6mn (US$13,000).

Moreover, foreign carmakers, namely from China continue to see opportunities for growth in the Chileanmarket. As a result of the FTA signed in 2005, Chinese manufacturers shipped 12,000 cars in the first halfof 2008 that mainly comprised of vehicle brands such as Changan, Chery, Great Wall, Hafei, Lifan andDonfeng. Of these, Chinese carmaker Chery sold 1,824 vehicles in Chile and gained a market share ofalmost 1.4% in H108. The auto manufacturer exported 81,211 units of domestically produced vehicles inthe first half of 2008, raising its exports by 57.3% y-o-y in the market that comprised almost 40.7% of itstotal sales. In terms of the value of total Chinese exports to Chile, it reached US$80.17mn.

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