Japan Small and Medium Business Markets Regional Analysis 2009 : Market Research Report

Japan Small and Medium Business Markets Regional Analysis 2009

Published by: IDC

Published: Nov. 9, 2009 - 56 Pages

Table of Contents
IDC Opinion
In This Study
Methodology
Definition of Small and Medium Businesses
Classification by Industry
Classification by Region
Japan Small and Medium Business User Survey Method
Target Respondents
Number of Respondents
Methodology
Survey Period
Survey Content
Others
Executive Summary
Situation Overview
Introduction
Japan Economic Overview
Economic Climate Surrounding SMBs by Region
Hokkaido/Tohoku
Kanto/Koshinetsu
Tokai/Hokuriku
Kinki
Chugoku/Shikoku
Kyushu/Okinawa
Japan Small and Medium Business User Survey: IT Spending Trends
Profiles of Respondent Companies
IT Spending Objectives and Issues
Management Issues and Role of IT
IT Implementation/Deployment Challenges
IT Spending Value and Budget Trends
Revenue Value Allocated to IT Spending
IT Spending Budget Plans
IT Spending Areas
Priority IT Spending Areas
Implementation/Consideration of Major Solutions
Vendor Engagement Trends
Hardware/Software Implementation Methods
Trusted IT Vendors
Reasons for Choosing Trusted Vendors
Factors to Promote IT Spending
Trusted External Professionals/Organizations
Media Referred to by SMBs in IT Spending/Product Selection
Future Outlook
Outlook of IT Spending Budgets for SMBs by Region
Outlook for IT Spending Areas for SMBs by Region
Essential Guidance
Learn More
Related Research
Synopsis
Table: Regional Distribution of Respondents by Company Size
Table: Regional Distribution of Respondents by Industry
Table: Company Headquarters Location by Region
Table: Regional Distribution of Respondents by Revenue FY08 — Unconsolidated (%)
Table: Regional Distribution of Respondents by Year-over-Year Revenue Growth Rate FY08 — Unconsolidated (%)
Table: Regional Distribution of Respondents by Implementation of Major Products/Systems (%)
Table: Management Issues Faced by SMBs: Top 10 Issues by Region
Table: Management Issues Faced by SMBs: Top 10 Issues by Region (%)
Table: Top 10 Management Issues Expected to be Resolved Through the Use of IT by Region
Table: Top 10 Management Issues Expected to be Resolved Through the Use of IT by Region (%)
Table: SMB IT Implementation/Deployment Challenges by Region (%)
Table: Top 10 Priority IT Spending Areas by Region, FY09
Table: Top 10 Priority IT Spending Areas by Region, FY08–FY10 (%)
Table: Major Solutions Implemented by Region (%)
Table: Top 10 Most Trusted IT Vendors by Region
Table: Top 15 Most Trusted IT Vendors by Region (%)
Table: Reasons for Satisfaction with Trusted IT Vendors by Region (%)
Table: External Professionals/Organizations Engaged for Business Consulting by Region (%)
Table: External Professionals/Organizations Engaged for Systems Consulting by Region (%)
Table: Media Referred to during Systems Implementation/Selection by Region (%)
Figure: SMB Economic Sentiment Diffusion Index by Region (Eastern Japan): Seasonally Adjusted Values
Figure: SMB Economic Sentiment Diffusion Index by Region (Western Japan): Seasonally Adjusted Values
Figure: Revenue Shares Allocated to IT Spending by Region, FY08
Figure: Revenue Shares Allocated to Telecommunication Expenses, FY08
Figure: IT Spending Budget Plans by Region, FY08–FY10
Figure: IT Spending Budget Plans by Region, FY08–FY10
Figure: Server Implementation Methods by Region
Figure: Client PC Implementation Methods by Region
Figure: Printer/MFP Implementation Methods by Region
Figure: Enterprise Resource Planning Implementation Methods by Region

Abstract

This IDC study, which is a translation of the Japanese report IDC #J9120105, presents a regional analysis of the objectives or issues of IT implementation, IT spending budgets, vendor engagement trends, and factors to promote IT spending among small and medium-sized business (SMB) users in Japan based on a user survey conducted in February 2009. Due to the global economic downturn since 2H08, SMBs across the regions are curtailing their IT spending. According to the results of the user survey, IT spending is expected to decrease drastically in the Tokai region. On the other hand, the extent of IT spending contraction is small in some regions and IT spending is believed to remain steady. Many SMBs face "revenue increase" as a major management challenge and many also expect that the use of IT will help them increase revenue. Due to the credit crunch by financial institutions amid the economic downturn, an increasing percentage of companies feel the need to improve their financial standing (e.g., through financing) as a pressing management challenge.

"There is a disparity among regions in their economic situation, IT spending trends based on their respective industrial structure, and management challenges. IT vendors should explore sales strategies to closely cater to individual regions involving pillar products/solutions, sales channels, and incidental services such as leasing," analyzes Hitoshi Ichimura, market analyst, IT Spending, IDC Japan.

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