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Inconspicuous Consumption: A Driver to "Omnichannel" Technology Adoption

Published by: IDC

Published: Nov. 8, 2009 - 6 Pages


Table of Contents


Table of Contents
In This Perspective
Record Crowds — Diverse Objectives
Web Retailers Outperforming Brick-and-Mortar Retailers
A Broadening Array of Topics
Actions Retailers Should Take
Learn More
Related Research
Figure: Omnichannel Retail eCommerce Maturity

Abstract

This IDC Retail Insights Perspective shares insights from Shop.org's annual conference, where record crowds gathered to see technology and business solutions, with hopes of taking something back to the office to improve their ecommerce capabilities and strategies.



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