Worldwide and U.S. Internet Ad Spend Report, 3Q09: Decline Slows, Recovery May Have Begun : Market Research Report

Worldwide and U.S. Internet Ad Spend Report, 3Q09: Decline Slows, Recovery May Have Begun

Published by: IDC

Published: Nov. 12, 2009 - 29 Pages

Table of Contents
In This Update
Methodology
IDC Opinion
Current Industry Dynamics
Worldwide and Regional Development
U.S. Development
U.S. Advertising Formats
U.S. Top New Media Companies
U.S. Top New Media Companies' Market Shares in Display and Search Advertising Revenue
Future Outlook
Essential Guidance
Learn More
Related Research
Table: Worldwide Internet Advertising Revenue by Region, 4Q05–3Q09 ($B)
Table: U.S. Internet Advertising Revenue by Format, 4Q05–3Q09 ($B)
Table: U.S. Internet Advertising Revenue Share by Format, 4Q05–3Q09 (%)
Table: U.S. Internet Advertising Net Revenue for the Top New Media Companies and Their Advertising Partners, 4Q05–3Q09 ($B)
Table: U.S. Internet Advertising Net Revenue Growth (Excluding TAC) for the Top New Media Companies and Their Advertising Partners, 1Q06–3Q09 (%)
Table: U.S. Internet Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies and Their Advertising Partners, 4Q05–3Q09 (%)
Table: U.S. Internet Advertising Gross Revenue Share (Including TAC) for the Top New Media Companies, 4Q05–3Q09 (%)
Table: U.S. Search Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies, 4Q05–3Q09 (%)
Table: U.S. Display Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies (%)
Figure: Worldwide Internet Advertising Revenue by Region, 1Q05–3Q09
Figure: U.S. Internet Advertising Revenue, 1Q05–3Q09
Figure: U.S. Internet Advertising Revenue Year-on-Year Growth, 1Q06–3Q09
Figure: U.S. Internet Advertising Revenue Growth by Format, 1Q06–3Q09
Figure: U.S. Internet Advertising Revenue Share by Format, 1Q05–3Q09
Figure: U.S. Internet Advertising Revenue Growth (Excluding TAC) for the Top New Media Companies, 1Q06–3Q09
Figure: U.S. Internet Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies, 1Q05–3Q09
Figure: U.S. Internet Advertising Revenue Share for the Top New Media Companies, 3Q09
Figure: U.S. Search Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies, 1Q05–3Q09
Figure: U.S. Display Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies, 1Q05–3Q09

Abstract

This IDC update reports the total volume and growth rate of the worldwide, regional, and U.S. Internet advertising spending for 3Q09. It also reports the top U.S. new media companies' quarterly domestic ad sales, growth rates, and market shares, as well as the spending on major ad formats and their growth rates and market shares.

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