Consumer and Market Trends during Recession: Cross-Industry Research Report

Published by: TrendsSpotting.com

Published: Oct. 8, 2009 - 48 Pages

Table of Contents

INTRODUCTION

MAIN FINDINGS

CONSUMER RECESSION BEHAVIOR

RETAIL SALES

1 FOOD AND BEVERAGE

FINDINGS

Food Industry

Dining at Home or Eat Out?

Private Label Foods

Eat Healthy? Cheaper to Grow your Own

Beverage Industry

Coffee Purchases

Alcohol Purchases

WEB METRICS

SUMMARY

2 APPAREL

FINDINGS

WEB METRICS

SUMMARY

3 MEDIA AND ELECTRONICS

FINDINGS

Home Broadband

Mobile Internet Access

Cell Phone Services

Cell Phones and Smart phones

PC and Laptop Sales

Cable and Satellite Services

Televisions

Video Games

WEB METRICS

SUMMARY

4 TRAVEL

TRAVEL INDUSTRY FINDINGS

Online Travel

WEB METRICS

SUMMARY

5 HEALTH

FINDINGS

The Pharmaceutical Market

NonPrescription Medicine

Alternative Medicine and Natural Care

WEB METRICS

SUMMARY

6 AUTOMOBILES

AUTOMOBILE INDUSTRY FINDINGS39

Hybrid Cars

WEB METRICS

SUMMARY

7 EDUCATION

FINDINGS

College Education Planning

Back to School Shopping

SUMMARY

8 PET INDUSTRY

FINDINGS

WEB METRICS

SUMMARY

FINAL REMARKS

BUSINESS IMPLICATIONS

REFERENCES

WEB METRIC TOOLS

Abstract

In this report we follow the main consumer markets and consumers’ behavior indications for the year 2009. To better understand how Americans are adjusting their buying habits during the recession we have collected consumers’ spending statistics and market data as well as consumer insights derived from web metrics tools such as search trends and social media monitoring.

The “Consumer and Market Trends during Recession” offers a comprehensive review of the U.S. market in the following consumer industries: Food and Beverage, Apparel, Media and Electronics, Travel, Health, Automobiles, Education and Pets. It provides a broad perspective on consumers’ changing behavior during the current economic downturn.

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