Other Pet Care in Brazil to 2013

Published by: Datamonitor

Published: Oct. 30, 2009

Table of Contents

Chapter 1 Executive Summary

Summary market level: other pet care

Summary category level: bird

Summary category level: fish

Summary category level: rodent

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Brazilian Real), 2003-08

Value analysis (Brazilian Real), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profile

Mars, Incorporated

Chapter 5 Category Analysis: Bird

Value analysis (Brazilian Real), 2003-08

Value analysis (Brazilian Real), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Fish

Value analysis (Brazilian Real), 2003-08

Value analysis (Brazilian Real), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Rodent

Value analysis (Brazilian Real), 2003-08

Value analysis (Brazilian Real), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technology analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Brazil other pet care value and value forecast, 2003-13 (BRLm, nominal prices)

Figure 2: Brazil other pet care category growth comparison, by value, 2003-13

Figure 3: Brazil other pet care volume and volume forecast, 2003-13 (kg/units, million)

Figure 4: Brazil other pet care category growth comparison, by volume, 2003-13

Figure 5: Brazil other pet care company share, by value, 2007-08 (%)

Figure 6: Brazil other pet care distribution channels, by value, 2007-08 (%)

Figure 7: Brazil bird value and value forecast, 2003-13 (BRLm, nominal prices)

Figure 8: Brazil bird category growth comparison, by value, 2003-13

Figure 9: Brazil bird volume and volume forecast, 2003-13 (kg/units, million)

Figure 10: Brazil bird category growth comparison, by volume, 2003-13

Figure 11: Brazil bird company share, by value, 2007-08 (%)

Figure 12: Brazil bird distribution channels, by value, 2007-08 (%)

Figure 13: Brazil fish value and value forecast, 2003-13 (BRLm, nominal prices)

Figure 14: Brazil fish category growth comparison, by value, 2003-13

Figure 15: Brazil fish volume and volume forecast, 2003-13 (kg/units, million)

Figure 16: Brazil fish category growth comparison, by volume, 2003-13

Figure 17: Brazil fish distribution channels, by value, 2007-08 (%)

Figure 18: Brazil rodent value and value forecast, 2003-13 (BRLm, nominal prices)

Figure 19: Brazil rodent category growth comparison, by value, 2003-13

Figure 20: Brazil rodent volume and volume forecast, 2003-13 (kg/units, million)

Figure 21: Brazil rodent category growth comparison, by volume, 2003-13

Figure 22: Brazil rodent distribution channels, by value, 2007-08 (%)

Figure 23: Global other pet care market split (value terms, 2008), top five countries

Figure 24: Global other pet care market value, 2003-08, top five countries

Figure 25: Global other pet care market split (volume terms, 2008), top five countries

Figure 26: Global other pet care market volume, 2003-08, top five countries

Figure 27: Annual data review process

LIST OF TABLES

Table 1: Other pet care category definitions

Table 2: Other pet care distribution channels

Table 3: Brazil other pet care value, 2003-08 (BRLm, nominal prices)

Table 4: Brazil other pet care value forecast, 2008-13 (BRLm, nominal prices)

Table 5: Brazil other pet care value, 2003-08 ($m, nominal prices)

Table 6: Brazil other pet care value forecast, 2008-13 ($m, nominal prices)

Table 7: Brazil other pet care volume, 2003-08 (kg/units, million)

Table 8: Brazil other pet care volume forecast, 2008-13 (kg/units, million)

Table 9: Brazil other pet care brand share, by value, 2007-08 (%)

Table 10: Brazil other pet care value, by brand 2007-08 (BRLm, nominal prices)

Table 11: Brazil other pet care company share by value, 2007-08 (%)

Table 12: Brazil other pet care value, by company, 2007-08 (BRLm, nominal prices)

Table 13: Brazil other pet care distribution channels, by value, 2007-08 (%)

Table 14: Brazil other pet care value, by distribution channel, 2007-08 (BRLm, nominal prices)

Table 15: Brazil other pet care expenditure per capita, 2003-08 (BRL, nominal prices)

Table 16: Brazil other pet care forecast expenditure per capita, 2008-13 (BRL, nominal prices)

Table 17: Brazil other pet care expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Brazil other pet care forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Brazil other pet care consumption per capita, 2003-08 (kg/units)

Table 20: Brazil other pet care forecast consumption per capita, 2008-13 (kg/units)

Table 21: Mars, Incorporated key facts

Table 22: Brazil bird value, 2003-08 (BRLm, nominal prices)

Table 23: Brazil bird value forecast, 2008-13 (BRLm, nominal prices)

Table 24: Brazil bird value, 2003-08 ($m, nominal prices)

Table 25: Brazil bird value forecast, 2008-13 ($m, nominal prices)

Table 26: Brazil bird volume, 2003-08 (kg/units, million)

Table 27: Brazil bird volume forecast, 2008-13 (kg/units, million)

Table 28: Brazil bird brand share, by value, 2007-08 (%)

Table 29: Brazil bird value, by brand 2007-08 (BRLm, nominal prices)

Table 30: Brazil bird company share by value, 2007-08 (%)

Table 31: Brazil bird value, by company, 2007-08 (BRLm, nominal prices)

Table 32: Brazil bird distribution channels, by value, 2007-08 (%)

Table 33: Brazil bird value, by distribution channel, 2007-08 (BRLm, nominal prices)

Table 34: Brazil bird expenditure per capita, 2003-08 (BRL, nominal prices)

Table 35: Brazil bird forecast expenditure per capita, 2008-13 (BRL, nominal prices)

Table 36: Brazil bird expenditure per capita, 2003-08 ($, nominal prices)

Table 37: Brazil bird forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 38: Brazil bird consumption per capita, 2003-08 (kg/units)

Table 39: Brazil bird forecast consumption per capita, 2008-13 (kg/units)

Table 40: Brazil fish value, 2003-08 (BRLm, nominal prices)

Table 41: Brazil fish value forecast, 2008-13 (BRLm, nominal prices)

Table 42: Brazil fish value, 2003-08 ($m, nominal prices)

Table 43: Brazil fish value forecast, 2008-13 ($m, nominal prices)

Table 44: Brazil fish volume, 2003-08 (kg/units, million)

Table 45: Brazil fish volume forecast, 2008-13 (kg/units, million)

Table 46: Brazil fish brand share, by value, 2007-08 (%)

Table 47: Brazil fish value, by brand 2007-08 (BRLm, nominal prices)

Table 48: Brazil fish company share by value, 2007-08 (%)

Table 49: Brazil fish value, by company, 2007-08 (BRLm, nominal prices)

Table 50: Brazil fish distribution channels, by value, 2007-08 (%)

Table 51: Brazil fish value, by distribution channel, 2007-08 (BRLm, nominal prices)

Table 52: Brazil fish expenditure per capita, 2003-08 (BRL, nominal prices)

Table 53: Brazil fish forecast expenditure per capita, 2008-13 (BRL, nominal prices)

Table 54: Brazil fish expenditure per capita, 2003-08 ($, nominal prices)

Table 55: Brazil fish forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 56: Brazil fish consumption per capita, 2003-08 (kg/units)

Table 57: Brazil fish forecast consumption per capita, 2008-13 (kg/units)

Table 58: Brazil rodent value, 2003-08 (BRLm, nominal prices)

Table 59: Brazil rodent value forecast, 2008-13 (BRLm, nominal prices)

Table 60: Brazil rodent value, 2003-08 ($m, nominal prices)

Table 61: Brazil rodent value forecast, 2008-13 ($m, nominal prices)

Table 62: Brazil rodent volume, 2003-08 (kg/units, million)

Table 63: Brazil rodent volume forecast, 2008-13 (kg/units, million)

Table 64: Brazil rodent brand share, by value, 2007-08 (%)

Table 65: Brazil rodent value, by brand 2007-08 (BRLm, nominal prices)

Table 66: Brazil rodent company share by value, 2007-08 (%)

Table 67: Brazil rodent value, by company, 2007-08 (BRLm, nominal prices)

Table 68: Brazil rodent distribution channels, by value, 2007-08 (%)

Table 69: Brazil rodent value, by distribution channel, 2007-08 (BRLm, nominal prices)

Table 70: Brazil rodent expenditure per capita, 2003-08 (BRL, nominal prices)

Table 71: Brazil rodent forecast expenditure per capita, 2008-13 (BRL, nominal prices)

Table 72: Brazil rodent expenditure per capita, 2003-08 ($, nominal prices)

Table 73: Brazil rodent forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 74: Brazil rodent consumption per capita, 2003-08 (kg/units)

Table 75: Brazil rodent forecast consumption per capita, 2008-13 (kg/units)

Table 76: Global other pet care market value, 2008

Table 77: Global other pet care market split (value terms ($m), 2008), top five countries

Table 78: Global other pet care market volume, 2008

Table 79: Global other pet care market split (volume terms, 2008), top five countries

Table 80: Leading players, top five countries

Table 81: Analysis of Brazil’s political landscape

Table 82: Analysis of Brazil’s economy

Table 83: Analysis of Brazil’s social system

Table 84: Analysis of Brazil’s technology landscape

Table 85: Analysis of Brazil’s legal landscape

Table 86: Analysis of Brazil’s environmental landscape

Table 87: Brazil other pet care new product launches reports, by company, 2008

Table 88: Brazil other pet care new product launches SKUs, by company, 2008

Table 89: Brazil other pet care new product launches (reports), by flavor and fragrances, 2008

Table 90: Brazil other pet care new product launches (reports), by ingredients, 2008

Table 91: Brazil other pet care new product launches (reports), by package tags or claims, 2008

Table 92: Brazil other pet care new product launches (reports) 2008

Table 93: Brazil population, by age group, 2003-08 (millions)

Table 94: Brazil population forecast, by age group, 2008-13 (millions)

Table 95: Brazil population, by gender, 2003-08 (millions)

Table 96: Brazil population forecast, by gender, 2008-13 (millions)

Table 97: Brazil nominal GDP, 2003-08 (BRLbn, nominal prices)

Table 98: Brazil nominal GDP forecast, 2008-13 (BRLbn, nominal prices)

Table 99: Brazil real GDP, 2003-08 (BRLbn, 2000 prices)

Table 100: Brazil real GDP forecast, 2008-13 (BRLbn, 2000 prices)

Table 101: Brazil real GDP, 2003-08 ($bn, 2000 prices)

Table 102: Brazil real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 103: Brazil consumer price index, 2003-08 (2000=100)

Table 104: Brazil consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: bird, fish and rodent
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008

• Develop business strategies by understanding the quantitative trends within the other pet care market in Brazil
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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