Spirits in Denmark to 2013

Published by: Datamonitor

Published: Nov. 2, 2009

Table of Contents

Chapter 1 Executive Summary

Summary market level: spirits

Summary category level: brandy

Summary category level: liqueurs

Summary category level: rum

Summary category level: specialty spirits

Summary category level: gin & genever

Summary category level: whisk(e)y

Summary category level: tequila & mezcal

Summary category level: vodka

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Danish Krone), 2003-08

Value analysis (Danish Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Pernod Ricard SA

Diageo plc

Chapter 5 Category Analysis: Brandy

Value analysis (Danish Krone), 2003-08

Value analysis (Danish Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Liqueurs

Value analysis (Danish Krone), 2003-08

Value analysis (Danish Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Rum

Value analysis (Danish Krone), 2003-08

Value analysis (Danish Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Category Analysis: Specialty Spirits

Value analysis (Danish Krone), 2003-08

Value analysis (Danish Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 9 Category Analysis: Gin & Genever

Value analysis (Danish Krone), 2003-08

Value analysis (Danish Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 10 Category Analysis: Whisk(e)y

Value analysis (Danish Krone), 2003-08

Value analysis (Danish Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 11 Category Analysis: Tequila & Mezcal

Value analysis (Danish Krone), 2003-08

Value analysis (Danish Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 12 Category Analysis: Vodka

Value analysis (Danish Krone), 2003-08

Value analysis (Danish Krone), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 13 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technology analysis

Legal analysis

Environmental analysis

Chapter 14 New Product Development

Product launches over time

Recent product launches

Chapter 15 Macroeconomic Profile

Macroeconomic indicators

Chapter 16 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 17 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Denmark spirits value and value forecast, 2003-13 (DKKm, nominal prices)

Figure 2: Denmark spirits category growth comparison, by value, 2003-13

Figure 3: Denmark spirits volume and volume forecast, 2003-13 (liters, million)

Figure 4: Denmark spirits category growth comparison, by volume, 2003-13

Figure 5: Denmark spirits company share, by volume, 2007-08 (%)

Figure 6: Denmark spirits distribution channels, by volume, 2007-08 (%)

Figure 7: Denmark brandy value and value forecast, 2003-13 (DKKm, nominal prices)

Figure 8: Denmark brandy category growth comparison, by value, 2003-13

Figure 9: Denmark brandy volume and volume forecast, 2003-13 (liters, million)

Figure 10: Denmark brandy category growth comparison, by volume, 2003-13

Figure 11: Denmark brandy company share, by volume, 2007-08 (%)

Figure 12: Denmark brandy distribution channels, by volume, 2007-08 (%)

Figure 13: Denmark liqueurs value and value forecast, 2003-13 (DKKm, nominal prices)

Figure 14: Denmark liqueurs category growth comparison, by value, 2003-13

Figure 15: Denmark liqueurs volume and volume forecast, 2003-13 (liters, million)

Figure 16: Denmark liqueurs category growth comparison, by volume, 2003-13

Figure 17: Denmark liqueurs company share, by volume, 2007-08 (%)

Figure 18: Denmark liqueurs distribution channels, by volume, 2007-08 (%)

Figure 19: Denmark rum value and value forecast, 2003-13 (DKKm, nominal prices)

Figure 20: Denmark rum category growth comparison, by value, 2003-13

Figure 21: Denmark rum volume and volume forecast, 2003-13 (liters, million)

Figure 22: Denmark rum category growth comparison, by volume, 2003-13

Figure 23: Denmark rum company share, by volume, 2007-08 (%)

Figure 24: Denmark rum distribution channels, by volume, 2007-08 (%)

Figure 25: Denmark specialty spirits value and value forecast, 2003-13 (DKKm, nominal prices)

Figure 26: Denmark specialty spirits volume and volume forecast, 2003-13 (liters, million)

Figure 27: Denmark specialty spirits company share, by volume, 2007-08 (%)

Figure 28: Denmark specialty spirits distribution channels, by volume, 2007-08 (%)

Figure 29: Denmark gin & genever value and value forecast, 2003-13 (DKKm, nominal prices)

Figure 30: Denmark gin & genever volume and volume forecast, 2003-13 (liters, million)

Figure 31: Denmark gin & genever company share, by volume, 2007-08 (%)

Figure 32: Denmark gin & genever distribution channels, by volume, 2007-08 (%)

Figure 33: Denmark whisk(e)y value and value forecast, 2003-13 (DKKm, nominal prices)

Figure 34: Denmark whisk(e)y category growth comparison, by value, 2003-13

Figure 35: Denmark whisk(e)y volume and volume forecast, 2003-13 (liters, million)

Figure 36: Denmark whisk(e)y category growth comparison, by volume, 2003-13

Figure 37: Denmark whisk(e)y company share, by volume, 2007-08 (%)

Figure 38: Denmark whisk(e)y distribution channels, by volume, 2007-08 (%)

Figure 39: Denmark tequila & mezcal value and value forecast, 2003-13 (DKKm, nominal prices)

Figure 40: Denmark tequila & mezcal volume and volume forecast, 2003-13 (liters, million)

Figure 41: Denmark tequila & mezcal company share, by volume, 2007-08 (%)

Figure 42: Denmark tequila & mezcal distribution channels, by volume, 2007-08 (%)

Figure 43: Denmark vodka value and value forecast, 2003-13 (DKKm, nominal prices)

Figure 44: Denmark vodka category growth comparison, by value, 2003-13

Figure 45: Denmark vodka volume and volume forecast, 2003-13 (liters, million)

Figure 46: Denmark vodka category growth comparison, by volume, 2003-13

Figure 47: Denmark vodka distribution channels, by volume, 2007-08 (%)

Figure 48: Annual data review process

LIST OF TABLES

Table 1: Spirits category definitions

Table 2: Spirits distribution channels

Table 3: Denmark spirits value, 2003-08 (DKKm, nominal prices)

Table 4: Denmark spirits value forecast, 2008-13 (DKKm, nominal prices)

Table 5: Denmark spirits value, 2003-08 ($m, nominal prices)

Table 6: Denmark spirits value forecast, 2008-13 ($m, nominal prices)

Table 7: Denmark spirits volume, 2003-08 (liters, million)

Table 8: Denmark spirits volume forecast, 2008-13 (liters, million)

Table 9: Denmark spirits brand share, by volume, 2007-08 (%)

Table 10: Denmark spirits volume, by brand 2007-08 (liters, million)

Table 11: Denmark spirits company share by volume, 2007-08 (%)

Table 12: Denmark spirits volume, by company, 2007-08 (liters, million)

Table 13: Denmark spirits distribution channels, by volume, 2007-08 (%)

Table 14: Denmark spirits volume, by distribution channel, 2007-08 (liters, million)

Table 15: Denmark spirits expenditure per capita, 2003-08 (DKK, nominal prices)

Table 16: Denmark spirits forecast expenditure per capita, 2008-13 (DKK, nominal prices)

Table 17: Denmark spirits expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Denmark spirits forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Denmark spirits consumption per capita, 2003-08 (liters)

Table 20: Denmark spirits forecast consumption per capita, 2008-13 (liters)

Table 21: Pernod Ricard SA key facts

Table 22: Diageo plc key facts

Table 23: Denmark brandy value, 2003-08 (DKKm, nominal prices)

Table 24: Denmark brandy value forecast, 2008-13 (DKKm, nominal prices)

Table 25: Denmark brandy value, 2003-08 ($m, nominal prices)

Table 26: Denmark brandy value forecast, 2008-13 ($m, nominal prices)

Table 27: Denmark brandy volume, 2003-08 (liters, million)

Table 28: Denmark brandy volume forecast, 2008-13 (liters, million)

Table 29: Denmark brandy brand share, by volume, 2007-08 (%)

Table 30: Denmark brandy volume, by brand 2007-08 (liters, million)

Table 31: Denmark brandy company share by volume, 2007-08 (%)

Table 32: Denmark brandy volume, by company, 2007-08 (liters, million)

Table 33: Denmark brandy distribution channels, by volume, 2007-08 (%)

Table 34: Denmark brandy volume, by distribution channel, 2007-08 (liters, million)

Table 35: Denmark brandy expenditure per capita, 2003-08 (DKK, nominal prices)

Table 36: Denmark brandy forecast expenditure per capita, 2008-13 (DKK, nominal prices)

Table 37: Denmark brandy expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Denmark brandy forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Denmark brandy consumption per capita, 2003-08 (liters)

Table 40: Denmark brandy forecast consumption per capita, 2008-13 (liters)

Table 41: Denmark liqueurs value, 2003-08 (DKKm, nominal prices)

Table 42: Denmark liqueurs value forecast, 2008-13 (DKKm, nominal prices)

Table 43: Denmark liqueurs value, 2003-08 ($m, nominal prices)

Table 44: Denmark liqueurs value forecast, 2008-13 ($m, nominal prices)

Table 45: Denmark liqueurs volume, 2003-08 (liters, million)

Table 46: Denmark liqueurs volume forecast, 2008-13 (liters, million)

Table 47: Denmark liqueurs brand share, by volume, 2007-08 (%)

Table 48: Denmark liqueurs volume, by brand 2007-08 (liters, million)

Table 49: Denmark liqueurs company share by volume, 2007-08 (%)

Table 50: Denmark liqueurs volume, by company, 2007-08 (liters, million)

Table 51: Denmark liqueurs distribution channels, by volume, 2007-08 (%)

Table 52: Denmark liqueurs volume, by distribution channel, 2007-08 (liters, million)

Table 53: Denmark liqueurs expenditure per capita, 2003-08 (DKK, nominal prices)

Table 54: Denmark liqueurs forecast expenditure per capita, 2008-13 (DKK, nominal prices)

Table 55: Denmark liqueurs expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Denmark liqueurs forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Denmark liqueurs consumption per capita, 2003-08 (liters)

Table 58: Denmark liqueurs forecast consumption per capita, 2008-13 (liters)

Table 59: Denmark rum value, 2003-08 (DKKm, nominal prices)

Table 60: Denmark rum value forecast, 2008-13 (DKKm, nominal prices)

Table 61: Denmark rum value, 2003-08 ($m, nominal prices)

Table 62: Denmark rum value forecast, 2008-13 ($m, nominal prices)

Table 63: Denmark rum volume, 2003-08 (liters, million)

Table 64: Denmark rum volume forecast, 2008-13 (liters, million)

Table 65: Denmark rum brand share, by volume, 2007-08 (%)

Table 66: Denmark rum volume, by brand 2007-08 (liters, million)

Table 67: Denmark rum company share by volume, 2007-08 (%)

Table 68: Denmark rum volume, by company, 2007-08 (liters, million)

Table 69: Denmark rum distribution channels, by volume, 2007-08 (%)

Table 70: Denmark rum volume, by distribution channel, 2007-08 (liters, million)

Table 71: Denmark rum expenditure per capita, 2003-08 (DKK, nominal prices)

Table 72: Denmark rum forecast expenditure per capita, 2008-13 (DKK, nominal prices)

Table 73: Denmark rum expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Denmark rum forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Denmark rum consumption per capita, 2003-08 (liters)

Table 76: Denmark rum forecast consumption per capita, 2008-13 (liters)

Table 77: Denmark specialty spirits value, 2003-08 (DKKm, nominal prices)

Table 78: Denmark specialty spirits value forecast, 2008-13 (DKKm, nominal prices)

Table 79: Denmark specialty spirits value, 2003-08 ($m, nominal prices)

Table 80: Denmark specialty spirits value forecast, 2008-13 ($m, nominal prices)

Table 81: Denmark specialty spirits volume, 2003-08 (liters, million)

Table 82: Denmark specialty spirits volume forecast, 2008-13 (liters, million)

Table 83: Denmark specialty spirits brand share, by volume, 2007-08 (%)

Table 84: Denmark specialty spirits volume, by brand 2007-08 (liters, million)

Table 85: Denmark specialty spirits company share by volume, 2007-08 (%)

Table 86: Denmark specialty spirits volume, by company, 2007-08 (liters, million)

Table 87: Denmark specialty spirits distribution channels, by volume, 2007-08 (%)

Table 88: Denmark specialty spirits volume, by distribution channel, 2007-08 (liters, million)

Table 89: Denmark specialty spirits expenditure per capita, 2003-08 (DKK, nominal prices)

Table 90: Denmark specialty spirits forecast expenditure per capita, 2008-13 (DKK, nominal prices)

Table 91: Denmark specialty spirits expenditure per capita, 2003-08 ($, nominal prices)

Table 92: Denmark specialty spirits forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 93: Denmark specialty spirits consumption per capita, 2003-08 (liters)

Table 94: Denmark specialty spirits forecast consumption per capita, 2008-13 (liters)

Table 95: Denmark gin & genever value, 2003-08 (DKKm, nominal prices)

Table 96: Denmark gin & genever value forecast, 2008-13 (DKKm, nominal prices)

Table 97: Denmark gin & genever value, 2003-08 ($m, nominal prices)

Table 98: Denmark gin & genever value forecast, 2008-13 ($m, nominal prices)

Table 99: Denmark gin & genever volume, 2003-08 (liters, million)

Table 100: Denmark gin & genever volume forecast, 2008-13 (liters, million)

Table 101: Denmark gin & genever brand share, by volume, 2007-08 (%)

Table 102: Denmark gin & genever volume, by brand 2007-08 (liters, million)

Table 103: Denmark gin & genever company share by volume, 2007-08 (%)

Table 104: Denmark gin & genever volume, by company, 2007-08 (liters, million)

Table 105: Denmark gin & genever distribution channels, by volume, 2007-08 (%)

Table 106: Denmark gin & genever volume, by distribution channel, 2007-08 (liters, million)

Table 107: Denmark gin & genever expenditure per capita, 2003-08 (DKK, nominal prices)

Table 108: Denmark gin & genever forecast expenditure per capita, 2008-13 (DKK, nominal prices)

Table 109: Denmark gin & genever expenditure per capita, 2003-08 ($, nominal prices)

Table 110: Denmark gin & genever forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 111: Denmark gin & genever consumption per capita, 2003-08 (liters)

Table 112: Denmark gin & genever forecast consumption per capita, 2008-13 (liters)

Table 113: Denmark whisk(e)y value, 2003-08 (DKKm, nominal prices)

Table 114: Denmark whisk(e)y value forecast, 2008-13 (DKKm, nominal prices)

Table 115: Denmark whisk(e)y value, 2003-08 ($m, nominal prices)

Table 116: Denmark whisk(e)y value forecast, 2008-13 ($m, nominal prices)

Table 117: Denmark whisk(e)y volume, 2003-08 (liters, million)

Table 118: Denmark whisk(e)y volume forecast, 2008-13 (liters, million)

Table 119: Denmark whisk(e)y brand share, by volume, 2007-08 (%)

Table 120: Denmark whisk(e)y volume, by brand 2007-08 (liters, million)

Table 121: Denmark whisk(e)y company share by volume, 2007-08 (%)

Table 122: Denmark whisk(e)y volume, by company, 2007-08 (liters, million)

Table 123: Denmark whisk(e)y distribution channels, by volume, 2007-08 (%)

Table 124: Denmark whisk(e)y volume, by distribution channel, 2007-08 (liters, million)

Table 125: Denmark whisk(e)y expenditure per capita, 2003-08 (DKK, nominal prices)

Table 126: Denmark whisk(e)y forecast expenditure per capita, 2008-13 (DKK, nominal prices)

Table 127: Denmark whisk(e)y expenditure per capita, 2003-08 ($, nominal prices)

Table 128: Denmark whisk(e)y forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 129: Denmark whisk(e)y consumption per capita, 2003-08 (liters)

Table 130: Denmark whisk(e)y forecast consumption per capita, 2008-13 (liters)

Table 131: Denmark tequila & mezcal value, 2003-08 (DKKm, nominal prices)

Table 132: Denmark tequila & mezcal value forecast, 2008-13 (DKKm, nominal prices)

Table 133: Denmark tequila & mezcal value, 2003-08 ($m, nominal prices)

Table 134: Denmark tequila & mezcal value forecast, 2008-13 ($m, nominal prices)

Table 135: Denmark tequila & mezcal volume, 2003-08 (liters, million)

Table 136: Denmark tequila & mezcal volume forecast, 2008-13 (liters, million)

Table 137: Denmark tequila & mezcal brand share, by volume, 2007-08 (%)

Table 138: Denmark tequila & mezcal volume, by brand 2007-08 (liters, million)

Table 139: Denmark tequila & mezcal company share by volume, 2007-08 (%)

Table 140: Denmark tequila & mezcal volume, by company, 2007-08 (liters, million)

Table 141: Denmark tequila & mezcal distribution channels, by volume, 2007-08 (%)

Table 142: Denmark tequila & mezcal volume, by distribution channel, 2007-08 (liters, million)

Table 143: Denmark tequila & mezcal expenditure per capita, 2003-08 (DKK, nominal prices)

Table 144: Denmark tequila & mezcal forecast expenditure per capita, 2008-13 (DKK, nominal prices)

Table 145: Denmark tequila & mezcal expenditure per capita, 2003-08 ($, nominal prices)

Table 146: Denmark tequila & mezcal forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 147: Denmark tequila & mezcal consumption per capita, 2003-08 (liters)

Table 148: Denmark tequila & mezcal forecast consumption per capita, 2008-13 (liters)

Table 149: Denmark vodka value, 2003-08 (DKKm, nominal prices)

Table 150: Denmark vodka value forecast, 2008-13 (DKKm, nominal prices)

Table 151: Denmark vodka value, 2003-08 ($m, nominal prices)

Table 152: Denmark vodka value forecast, 2008-13 ($m, nominal prices)

Table 153: Denmark vodka volume, 2003-08 (liters, million)

Table 154: Denmark vodka volume forecast, 2008-13 (liters, million)

Table 155: Denmark vodka brand share, by volume, 2007-08 (%)

Table 156: Denmark vodka volume, by brand 2007-08 (liters, million)

Table 157: Denmark vodka company share by volume, 2007-08 (%)

Table 158: Denmark vodka volume, by company, 2007-08 (liters, million)

Table 159: Denmark vodka distribution channels, by volume, 2007-08 (%)

Table 160: Denmark vodka volume, by distribution channel, 2007-08 (liters, million)

Table 161: Denmark vodka expenditure per capita, 2003-08 (DKK, nominal prices)

Table 162: Denmark vodka forecast expenditure per capita, 2008-13 (DKK, nominal prices)

Table 163: Denmark vodka expenditure per capita, 2003-08 ($, nominal prices)

Table 164: Denmark vodka forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 165: Denmark vodka consumption per capita, 2003-08 (liters)

Table 166: Denmark vodka forecast consumption per capita, 2008-13 (liters)

Table 167: Analysis of Denmark’s political landscape

Table 168: Analysis of the Danish economy

Table 169: Analysis of Denmark’s social system

Table 170: Analysis of Denmark’s technology landscape

Table 171: Analysis of Denmark’s legal landscape

Table 172: Analysis of Denmark’s environmental landscape

Table 173: Denmark spirits new product launches reports, by company, 2008

Table 174: Denmark spirits new product launches SKUs, by company, 2008

Table 175: Denmark spirits new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 176: Denmark spirits new product launches (reports), by ingredients, 2008

Table 177: Denmark spirits new product launches (reports), by package tags or claims, 2008

Table 178: Denmark spirits new product launches - recent launches (2008)

Table 179: Denmark population, by age group, 2003-08 (millions)

Table 180: Denmark population forecast, by age group, 2008-13 (millions)

Table 181: Denmark population, by gender, 2003-08 (millions)

Table 182: Denmark population forecast, by gender, 2008-13 (millions)

Table 183: Denmark nominal GDP, 2003-08 (DKKbn, nominal prices)

Table 184: Denmark nominal GDP forecast, 2008-13 (DKKbn, nominal prices)

Table 185: Denmark real GDP, 2003-08 (DKKbn, 2000 prices)

Table 186: Denmark real GDP forecast, 2008-13 (DKKbn, 2000 prices)

Table 187: Denmark real GDP, 2003-08 ($bn, 2000 prices)

Table 188: Denmark real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 189: Denmark consumer price index, 2003-08 (2000=100)

Table 190: Denmark consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on eight categories: specialty spirits, whisk(e)y, vodka, rum, liqueurs, gin & genever, brandy and tequila & mezcal
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the spirits market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the spirits market in Denmark
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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