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Household Products in the United States

Published by: Datamonitor

Published: Nov. 3, 2009


Table of Contents


EXECUTIVE SUMMARY
CHAPTER 1 Market Overview
1.1 Market Definition
1.2 Research Highlights
1.3 Market Analysis
CHAPTER 2 Market Value
CHAPTER 3 Market Segmentation I
CHAPTER 4 Market Segmentation II
CHAPTER 5 Market Share
CHAPTER 6 Five Forces Analysis
6.1 Summary
6.2 Buyer Power
6.3 Supplier Power
6.4 New Entrants
6.5 Substitutes
6.6 Rivalry
CHAPTER 7 Leading Companies
7.1 S.C. Johnson & Son, Inc.
7.2 Reckitt Benckiser PLC
7.3 The Procter & Gamble Company
CHAPTER 8 Distribution
CHAPTER 9 Market Forecasts
9.1 Market Value Forecast
CHAPTER 10 Macroeconomic Indicators
CHAPTER 11 Appendix
11.1 Methodology
11.2 Industry Associations
11.3 Related Datamonitor Research
LIST OF TABLES
Table 1: United States Household Products Market Value: $ billion, 2004-2008
Table 2: United States Household Products Market Segmentation I: % Share, by Value, 2008
Table 3: United States Household Products Market Segmentation II: % Share, by Value, 2008
Table 4: United States Household Products Market Share: % Share, by Value, 2008
Table 5: Key Facts: S.C. Johnson & Son, Inc.
Table 6: Key Facts: Reckitt Benckiser PLC
Table 7: Key Financials: Reckitt Benckiser PLC
Table 8: Key Facts: The Procter & Gamble Company
Table 9: Key Financials: The Procter & Gamble Company
Table 10: United States Household Products Distribution: % Share, by Value, 2008
Table 11: United States Household Products Market Value Forecast: $ billion, 2008-2013
Table 12: United States Size of Population (million) , 2004-2008
Table 13: United States GDP (Constant 2000 Prices, $ billion), 2004-2008
Table 14: United States Inflation, 2004-2008

Abstract

Datamonitor's Household Products in the United States industry profile is an essential resource for top-level data and analysis covering the Household Products industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope
  • Contains an executive summary and data on value, volume and/or segmentation
  • Provides textual analysis of the industry’s recent performance and future prospects
  • Incorporates in-depth five forces competitive environment analysis and scorecards
  • Includes a five-year forecast of the industry
  • The leading companies are profiled with supporting key financial metrics
  • Supported by the key macroeconomic and demographic data affecting the market
Highlights
  • Detailed information is included on market size, measured by both value and volume
  • Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
  • Market shares are covered by manufacturer and/or brand
  • Also features market breakdown by distribution channel
Why you should buy this report
  • Spot future trends and developments
  • Inform your business decisions
  • Add weight to presentations and marketing materials
  • Save time carrying out entry-level research
Market Definition

The household products market consists of the total revenues generated through the sales of air fresheners, dishwashing products, general purpose cleaners, textile washing products, toilet care products and others which includes bleach, furniture polish, insecticides and scouring products. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using annual average exchange rates.

For the purpose of this report the Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the United States.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

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