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Published by: Datamonitor
Published: Nov. 3, 2009
Table of Contents
- EXECUTIVE SUMMARY
- CHAPTER 1 Market Overview
- 1.1 Market Definition
- 1.2 Research Highlights
- 1.3 Market Analysis
- CHAPTER 2 Market Value
- CHAPTER 3 Market Volume
- CHAPTER 4 Market Segmentation I
- CHAPTER 5 Market Segmentation II
- CHAPTER 6 Market Share
- CHAPTER 7 Five Forces Analysis
- 7.1 Summary
- 7.2 Buyer Power
- 7.3 Supplier Power
- 7.4 New Entrants
- 7.5 Substitutes
- 7.6 Rivalry
- CHAPTER 8 Leading Companies
- 8.1 Heineken N.V.
- 8.2 SABMiller Plc
- 8.3 Anheuser-Busch InBev NV/SA
- CHAPTER 9 Distribution
- CHAPTER 10 Market Forecasts
- 10.1 Market Value Forecast
- 10.2 Market Volume Forecast
- CHAPTER 11 Macroeconomic Indicators
- CHAPTER 12 Appendix
- 12.1 Methodology
- 12.2 Industry Associations
- 12.3 Related Datamonitor Research
- LIST OF TABLES
- Table 1: Italy Beer Market Value: $ million, 2004-2008
- Table 2: Italy Beer Market Volume: Liters million, 2004-2008
- Table 3: Italy Beer Market Segmentation I: % Share, by Value, 2008
- Table 4: Italy Beer Market Segmentation II: % Share, by Value, 2008
- Table 5: Italy Beer Market Share: % Share, by Volume, 2008
- Table 6: Key Facts: Heineken N.V.
- Table 7: Key Financials: Heineken N.V.
- Table 8: Key Facts: SABMiller Plc
- Table 9: Key Financials: SABMiller Plc
- Table 10: Key Facts: Anheuser-Busch InBev NV/SA
- Table 11: Key Financials: Anheuser-Busch InBev NV/SA
- Table 12: Italy Beer Distribution: % Share, by Volume, 2008
- Table 13: Italy Beer Market Value Forecast: $ million, 2008-2013
- Table 14: Italy Beer Market Volume Forecast: Liters million, 2008-2013
- Table 15: Italy Size of Population (million) , 2004-2008
- Table 16: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008
- Table 17: Italy Inflation, 2004-2008
- Table 18: Italy Exchange Rate, 2004-2008
AbstractDatamonitor's Beer in Italy industry profile is an essential resource for top-level data and analysis covering the Beer industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope - Contains an executive summary and data on value, volume and/or segmentation
- Provides textual analysis of the industry’s recent performance and future prospects
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Includes a five-year forecast of the industry
- The leading companies are profiled with supporting key financial metrics
- Supported by the key macroeconomic and demographic data affecting the market
Highlights - Detailed information is included on market size, measured by both value and volume
- Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
- Market shares are covered by manufacturer and/or brand
- Also features market breakdown by distribution channel
Why you should buy this report - Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The beer market consists of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
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