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Mercury General Corp. - SWOT AnalysisPublished by: Datamonitor Published: Oct. 21, 2009 Table of Contents
AbstractDatamonitor's Mercury General Corp. - SWOT Analysis company profile is the essential source for top-level company data and information. Mercury General Corp. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.Mercury General Corporation (Mercury General) and its subsidiaries are primarily engaged in writing automobile insurance. The company also writes homeowners insurance, mechanical breakdown insurance, commercial and dwelling fire insurance, and commercial property insurance. The company primarily operates in the US. It is headquartered in Los Angeles, California and employs about 5,000 people. The company recorded revenues of $2,414.2 million during the financial year ended December 2008 (FY2008), a decrease of 24.1% over 2007 (FY2007). The operating loss of the company was $450.9 million during the FY2008, compared to operating profit of $315 million in FY2007. The net loss was $242.1 million in the FY2008, compared to net profit of $237.8 million in FY2007. Scope of the Report
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