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The STE Strategy Map: semantic software in business terminology

Published by: Ovum Plc

Published: Oct. 7, 2009 - 9 Pages


Table of Contents


EXECUTIVE SUMMARY
In a Nutshell
The problem that slows the spread of semantic technologies
Semantic technology is hard to explain
What can semantic technologies do for the enterprise?
The STE Strategy Map: bridging the needs of IT managers and vendors
Corporate dimensions: how to describe a company in semantic terms
How semantic technologies support business activities
Why the semantic map has curves
How a business developer finds opportunities for STEs
Predicting the roadmap: where are semantic technologies going?
List of Figures
Figure 1: Contexts within a business
Figure 2: Conceptual and non-conceptual activities in a business
Figure 3: The curved map: constraints on semantic technologies
Figure 4: Corporate pain points with semantic responses
Figure 5: A roadmap for semantic technology

Abstract

As part of the Value-IT project consortium, Ovum is working with the European Commission and consortium partners to examine the market potential and activity for Semantic Technologies in the Enterprise (STEs). Both vendors and executives are challenged to describe in clear business terms how and why semantic technologies might fit within an organization. The inability to do so is slowing the uptake of STEs in companies - potentially leaving the less alert IT manager behind and minimizing the market opportunity for suppliers. Ovum has developed the STE Strategy Map to help managers and vendors remedy the situation.

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