London 2012 Olympics: The opportunity for SITS providers : Market Research Report

London 2012 Olympics: The opportunity for SITS providers

Published by: Ovum Plc

Published: Sep. 23, 2009 - 23 Pages

EXECUTIVE SUMMARY: In a nutshell; Ovum view; Key messages; The London 2012 landscape; Business opportunities grow as Olympic preparations reach their midpoint; The role of IT in London 2012; Beyond 2012; ODA and LOCOG deliver the Games; ODA; LOCOG; Sponsors pay for contracts; Tier One Partners (TOPs) — sponsorship level of £40 million+; Tier Two Supporters — sponsorship level of £20 million+; Tier Three Supporters — sponsorship level of £10 million+; LOCOG’s investment plans; Challenges and drivers; IT can help mitigate pressure facing Olympic stakeholders; Fixed budget; Security and resilience; Physical security; How IT can help; IT security; Public transport; How IT can help; Legacy and sustainability; How IT can help; The role of Atos Origin in London 2012; A chance to showcase its capabilities on a global stage; London 2012 IT roadmap; Key challenges facing Atos; Higher demands on the IT infrastructure; Managing increasing demands on IT; Improving IT functionality for media and participants; Delivering on the sustainability agenda; Opportunities for suppliers; LOCOG: sponsors should be key target; Filling capability gaps will deliver rewards; Transport; Oystercard; Security; Command and control centre; Recommendations for winning business; Engaging with partners; Partner with existing suppliers; Get close to Atos Origin
List of Tables: Table 1: Allocation of funds to date; Table 2: IT roadmap for London 2012
List of Figures: Figure 1: Accountability of key organisations in London 2012; Figure 2: LOCOG funding via partners and supporters; Figure 3: Funding for London 2012 by sector; Figure 4: The Olympic Security Strategy; Figure 5: Cross-section of opportunities across key domains

Abstract

The London 2012 Olympics provide a unique opportunity for UK-based and international software and IT services (SITS) providers to participate in the world’s highest-profile sports event, while benefitting from the unprecedented level of publicity and business potential that its involvement will offer. Not least of all is the potential for lucrative contracts with the Olympic sponsors. Ovum estimates that over £500 million of SITS business will be available to win. This report builds on Ovum’s ongoing research into the major events market, and should be read in conjunction with the existing Ovum report, “Major events: an emerging opportunity for IT services providers”, (April 2009).

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London 2012 Olympics: The opportunity for SITS providers

Table of Contents

Abstract