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TV International Sourcebook 2010

Published by: Informa Media and Telecom

Published: Oct. 1, 2009


Table of Contents


SUMMARY

Global digital TV homes

Global TV households (000s)

Global digital TV households (000s)

Digital TV households as a % of total TV households

Global primary digital terrestrial TV households (000s)

Primary digital terrestrial TV households as a % of total TV households

Global total digital terrestrial TV households (000s)

Total digital terrestrial TV households as a % of total TV households

Global digital free-to-air satellite households (000s)

Digital free-to-air satellite TV households as a % of total TV households

Global digital cable TV households (000s)

Digital cable TV households as a % of total TV households

Global digital pay DTH households (000s)

Digital pay DTH households as a % of total TV households

Global pay IPTV households (000s)

IPTV households as a % of total TV households

Global rankings by TV households at end-2008

Global rankings by digital TV households at end-2008

Global rankings by digital TV households penetration at end-2008

Global rankings by digital terrestrial TV households at end-2008

Global rankings by digital terrestrial TV households penetration at end-2008

Global rankings by digital free-to-air satellite TV households at end-2008

Global rankings by digital free-to-air satellite

TV households penetration at end-2008

Global rankings by digital cable households at end-2008

Global rankings by digital cable penetration at end-2008

Global rankings by digital DTH households at end-2008

Global rankings by digital DTH penetration at end-2008

Global rankings by IPTV households

Global rankings by IPTV penetration at end-2008



ARGENTINA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Cablevision/Multicanal subscriber data

Cablevision consolidated revenues by source (ARS million)

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Viewing and programming

Free-to-air program rights holders by channel

Ownership structures for the main channels (%)

Advertising

Argentina net advertising billings

(ARS million)



AUSTRALIA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Austar TV financial and operating summary

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

TV technology and equipment

DVR subs by platform

Digital terrestrial TV

Viewing and programming

Share of primetime viewing by channel (%)

Top ranked programs 2008

Top ranked regular programs 2008

Australia program rights holders

ABC operating data

SBS financial data (year to end-June)

Ownership structures for the main channels (%)

Advertising

Gross advertising spending for commercial

TV networks (A$)

Share of advertising revenues by commercial

TV networks (%)



AUSTRIA

Pay TV platforms and operators

Split of TV households by platform

UPC Telekabel details

Liwest subscriber details

Split of Austrian TV households by platform (%)

IPTV

Broadband subscribers

Mobile TV

Austrian mobile subscriber details

Viewing and programming

Austrian viewing and programming

Austria: Program rights holders

Average daily viewing minutes

Advertising

Gross advertising expenditure in Austria

Gross TV ad expenditure by channel



BAHRAIN

Overview

Bahrain: Financial indicators

IPTV

Broadband progress

Internet service licensees (2008)

Batelco financial data

Bahrain Telecommunications indicators

Satellite

Orbit packages in Bahrain (2009)

Mobile TV

Mobile subscriptions

Viewing and programming

Bahrain: Program rights holders

Advertising

Bahrain: Advertising breakdown

Bahrain: Advertising revenue by medium



BELARUS

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Cable TV market growth

Satellite TV growth

IPTV

Broadband growth by platform

Mobile TV

Mobile subscriptions by operator

DTT

Digital terrestrial TV

Advertising

TV advertising



BELGIUM

Pay TV platforms and operators

Split of TV households by platform

Telenet operating data

IPTV

Broadband subscribers

Mobile TV

Mobile subscribers

Viewing and programming

Flemish Belgium: Share of all-day audience in 15-44 demographic

Share of viewing by channel in Wallonia (%)

Main channel summary

RTL Belgium financial highlights (EUR million)

Advertising

Belgium TV advertising

RTL Belgium TV advertising share in Wallonia

Gross advertising expenditure (EUR million)



BOSNIA - HERZEGOVINA

Pay TV platforms and operators

Split of TV households by platform

IPTV

Broadband growth by platform

Mobile TV

Mobile subscriptions by operator

Advertising

TV advertising



BRAZIL

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Urban homes passed by cable and MMDS operations (million)

Net Servicos operating data

Net Servicos financial highlights

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Mobile TV and video services

Digital terrestrial TV

Viewing and programming

Brazil: Program rights holders

Advertising

Advertising spending by medium in 2007 (US$ million)

Pay TV advertising revenues (BRL million)



BULGARIA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Ownership structures for the main operators (%)

IPTV

Broadband growth by platform

DTT

Digital terrestrial TV

Viewing and programming

Viewing shares

Free-to-air program rights holders by channel

Ownership structures for the main channels (%)

Advertising

TV advertising

Share of TV advertising by channel in 2007 (%)



CANADA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Canada: Broadcast distribution (basic & non-basic)

Canadian selected pay TV subscriber by operator at end-2008 (000s)

Rogers Cable subs data

Rogers Communications: Financial summary (C$ mil.)

Shaw Communications subscriber data (year ending August)

Shaw Communications revenue breakdown

Videotron Cable highlights

Videotron financial highlights

Cogeco cable highlights (year-end August)

Bell TV highlights

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Digital terrestrial TV

Viewing and programming

Free-to-air program rights holders by channel

Channel revenues by broadcaster type

CBC/Radio Canada: Income highlights

CanWest TV financial highlights

Ownership structures for the main channels (%)

Advertising

Canada TV advertising sales by sector



CHILE

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

VTR Globalcom financials (US$ million)

VTR Globalcom subscriber data

Telefonica CTC operating data (000s)

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Viewing and programming

Program rights holders

Ownership structures for the main channels (%)

Advertising

Advertising expenditure by medium (CLP millions using 2007 standard)



CHINA

Pay TV platforms and operators

Split of TV households by platform

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Digital terrestrial TV

Viewing and programming

Free-to-air program rights holders by channel



COLOMBIA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Viewing and programming

Audience share, households (06:00-24:00)

Free-to-air program rights holders by channel

Ownership structures for the main channels (%)

Advertising

Net advertising expenditure (US$ million at Jun-08 prices)

Gross advertising expenditure by medium: 2008



COSTA RICA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Viewing and programming

Free-to-air program rights holders by channel

Ownership structures for the main channels (%)

Advertising

Gross monthly advertising billings 2008



CROATIA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Broadband subscriber growth by platform

Mobile TV

Mobile subscriptions by operator

TV technology & equipment

Settop boxes by operator

DTT

Digital terrestrial TV

Viewing and programming

Share of all-day viewing by channel (%)

Share of primetime viewing by channel (%)

Financial highlights for TV channels

Free-to-air program rights holders by channel

Ownership structures for the main channels (%)

HD channel offers by operator

Advertising

Croatia TV advertising forecasts



CYPRUS

Overview

Greek Cyprus: Financial indicators

Cable

Cablenet subscriber growth

IPTV

Cyprus broadband data

IPTV subscriber growth

Satellite

Multichoice Cyprus pay TV subscriber numbers

Viewing and programming

Audience share 1Q09 (%)

Cyprus program rights holders

Sigma prime time programming sources

Advertising

Advertising expenditure by quarter



CZECH REPUBLIC

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

UPC Czech Republic additional details

Ownership structures for the main operators (%)

IPTV

Broadband growth by platform

Mobile TV

Mobile subscriptions by operator (000s)

DTT

Digital terrestrial TV

DTT multiplex population coverage

Viewing and programming

Viewing shares

Free-to-air program rights holders by channel

Financial highlights for TV channels

Ownership structures for the main channels (%)

HD channel offers by operator

Advertising

TV advertising



DENMARK

Pay TV platforms and operators

Split of TV households by platforms

Multichannel TV market growth

Multichannel TV operators by revenues

Multichannel TV operators by EBITDA

Ownership structures for the main operators

Mobile TV

Mobile subscriptions by operator

DTT

DTT overview

Viewing and programming

Average daily viewing minutes for individuals

Share of all-day viewing by channel (%)

DR license fee charges per household (DKK)

Ownership structures for the main channels (%)

Free-to-air program rights holders by channel

Advertising

Advertising expenditure by medium (DKK million)

Advertising share by medium (%)



ECUADOR

Pay TV platforms and operators

Split of TV households by platform

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Viewing and programming

Proportion of imported programming (%)

Free-to-air program rights holders by channel

Advertising

Advertising revenues (US$ million)



EGYPT

Overview

Egypt: Financial indicators

Estimated trade losses due to copyright piracy

Multichannel TV

Nilesat ownership structure

Egypt program rights holders

IPTV

Egypt broadband data

Advertising

Egypt advertising by medium



EL SALVADOR

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Viewing and programming

Free-to-air program rights holders by channel

Ownership structures for the main channels (%)



ESTONIA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Ownership structures for the main operators (%)

IPTV

Broadband growth by platform

Eesti Telekom/Elion operational data (000s)

DTT

Digital terrestrial TV

Viewing and programming

Viewing shares

Free-to-air program rights holders by channel

Financial highlights for Kanal 2 (NOK million)

Ownership structures for the main channels (%)

Advertising

Gross advertising expenditure by medium



FINLAND

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Multichannel market share by major provider (%)

Multichannel TV operators by revenues

Multichannel TV operators by EBITDA

Ownership structures for the main operators

Broadband growth by platform

Mobile TV

Mobile subscriptions by operator

Sonera 3G TV service pricing

DTT

DTT summary

DTT household penetration

Digital TV channels by multiplex

Viewing and programming

Average daily viewing minutes for individuals

Share of viewing by channel (%)

Average daily viewing minutes by channel

Free-to-air program rights holders by channel

Ownership structures for the main channels

Advertising

Advertising revenues



FRANCE

Pay TV platforms and operators

Split of TV households by platform

Canal Plus group subscribers (000s)

French penetration by TV platform (%)

Canal Plus France ownership structure (December 2008)

French satellite subscriber figures (000s)

IPTV

France broadband subscribers (000s)

Broadband subscribers by selected operators (000s)

Leading French IPTV operators by subscribers (000s)

France Telecom IPTV subscriber growth (000s)

Mobile TV

French mobile subscribers by operator (000s)

Viewing and programming

Share of viewing by channel (%)

TF1 financials (EUR million)

TF1 program costs by genre (EUR million)

TF1 program costs (EUR million)

M6 financials (EUR millions)

M6 programming costs (EUR million)

Canal Plus group subscribers (000s)

France: Program rights holders



GERMANY

Pay TV platforms and operators

Split of TV households by platform

The four-tier cable system

Multichannel TV market growth

Kabel Deutschland subscriber details (000s)

Kabel Deutschland subscriber details (000s)

Unitymedia subscriber breakdown (000s)

Unitymedia financial and ARPU highlights

Sky/Premiere financial and subscriber highlights

Ownership structures for the main operators

IPTV

Broadband subscribers (000s)

Mobile TV

Mobile subscriptions by operator

DTT

Digital terrestrial TV

Viewing and programming

Average daily viewing minutes

Share of viewing by channel (%)

Share of viewing by channel for 14-49 year-olds (%)

Free-to-air program rights holders by channel

RTL Group revenues by profit centre (EUR million)

ProSiebenSAT.1 Group financial highlights (EUR million)

ZDF annual budgets (EUR million)

Ownership structures for the main channels

Advertising

Share of gross TV advertising revenues by broadcast group (%)



GREECE

Pay TV platforms & operators

Split of TV households by platform

Multichannel TV market growth

Ownership structures for the main operators (%)

IPTV

Broadband growth by platform

DTT

Digital terrestrial TV

DTT household penetration

Mobile TV

Mobile subscriptions by operator

Viewing and programming

Viewing shares

Advertising

TV advertising



GUATEMALA

Pay TV platforms and operators

Split of TV households by platform

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator



HONDURAS

Pay TV platforms and operators

Split of TV households by platform

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator



HONG KONG

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

I-Cable operating data

I-Cable financial highlights (HK$)

I-Cable sector financials (HK$)

PCCW financial highlights (HK$ million)

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Digital terrestrial TV

Viewing and programming

Prime time terrestrial TV share (%)

Free-to-air program rights holders by channel

TVB financials highlights (HK$)

Ownership structures for the main channels (%)



HUNGARY

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

UPC Hungary operating data

T-Home TV operational data

Ownership structures for the main operators (%)

IPTV

Broadband growth by platform

Mobile TV

Mobile TV

DTT

Digital terrestrial TV

Viewing and programming

Viewing shares

Free-to-air program rights holders by channel

Ownership structures for the main channels (%)

Advertising

TV advertising



INDIA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Wire and Wireless India financial highlights (INR million)

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Viewing and programming

All India share of viewing in 2008

Free-to-air program rights holders by channel

Zee Entertainment Enterprises financial highlights (INR million)

Ownership structures for the main channels (%)



INDONESIA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Indonesia’s major TV players

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Digital terrestrial TV

Viewing and programming

Share of viewing by channel (%)

Free-to-air program rights holders by channel

Indosiar financial summary (IDR million)

MNC Financials (IDR billion)

SCM financial summary (IDR billion)

Advertising

Advertising revenue (IDR billions)

Gross TV advertising market share (%)



IRELAND

Pay TV platforms and operators

Split of TV households by platform

Liberty Global Ireland operating summary

Breakdown of broadcast market (1Q09)

Cable/MMDS subscribers

Mobile TV

Mobile subscription numbers

Viewing and programming

National individual viewing share by channel (%)

Advertising

Gross advertising expenditure



ISRAEL

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market

HOT Cable financial highlights (US$ million)

Yes financial highlights (ILS million)

Ownership structures for the main operators (%)

IPTV

Broadband subscriber growth by platform

Mobile TV

Mobile subscriptions by operator

DTT

Digital terrestrial TV

Advertising

TV advertising



ITALY

Pay TV platforms and operators

Split of TV households by platform

Sky Italia subscriber numbers

Italian broadband subscriber growth & forecasts (millions)

IPTV

Broadband subscribers by operator

Fastweb financial data (EUR millions)

Mobile TV

Mobile subscriber numbers

DTT

DTT in Italy (April 2009)

DTT receiver cumulative sales (000s)

Italian switchover schedule

Viewing and programming

Mediaset financial highlights (EUR million)

Mediaset: Hours broadcast by genre in 2008

Italy: Mediaset financials by business segment

Rai Group consolidated financials (EUR million)

Rai TV output by genre (% share)

Telecom Italia Media revenue trends

Share of audience by platform (%)

Italian all-day viewing shares (%)

Italian prime time audience share (%)

Italy: Program rights holders

Advertising

Share of free-to-air TV advertising by broadcaster (2008)



JAPAN

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

J:Com subscriber data (000s)

J:Com financial highlights (¥ billion)

Sky PerfecTV individual subscriber growth (000s)

Sky PerfecTV and e2 monthly ARPU (¥)

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Digital terrestrial TV

Viewing and programming

Commercial broadcaster ratings for year to end-March 2008

Fuji TV financial highlights (¥ billion)

NTV financial highlights (¥ billion)

TBS financial highlights (¥ billion)

TV Asahi financial highlights (¥ billion)

TV Tokyo financial highlights (¥ billion)

NHK operating revenue and expenses summary (¥ billion)

License fee prices (¥) (January 2009)

Ownership structures for the main channels (%)



JORDAN

Overview

Jordan: Financial indicators

IPTV

Jordan broadband data

Mobile TV

Mobile subscriber progress

Viewing and programming

JRT company history highlights

Advertising

Jordan: Advertising expenditure by medium



KUWAIT

Cable

KCV: Financial summary

LuxSAT payment options (KWD)

IPTV

Kuwait broadband subscriber data

Satellite

Showtime Arabia operating data

Mobile TV

Wataniya Telecom Kuwait financials

Viewing and programming

Kuwait: Program rights holders

Advertising

Kuwait advertising expenditure by media

Advertising expenditure (US$ million)



LATVIA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Ownership structures for the main operators (%)

IPTV

Broadband growth by platform

DTT

Digital terrestrial TV

Viewing and programming

Audience share of main channels (%)

Free-to-air program rights holders by channel

Ownership structures for the main channels (%)

Advertising

TV advertising



LEBANON

Overview

Lebanon: Financial indicators (April 2009)

Mobile TV

Mobile telephony subscriber numbers

Advertising

Gross advertising expenditure (US$ million)



LITHUANIA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Digital TV subscribers by major operator (000s)

Ownership structures for the main operators (%)

IPTV

Broadband growth by platform

DTT

Digital terrestrial TV

Viewing and programming

Share of all-day viewing by channel (%)



MACEDONIA

Pay TV platforms & operators

Multichannel TV market growth

IPTV

Broadband growth by platform

Viewing and programming

Viewing shares

Share of gross TV advertising revenue (%)

Program rights holders



MALAYSIA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Astro TV operating data

Astro subscribers by ethnic group (000s)

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Digital terrestrial TV

Viewing and programming

Audience share by channel

Program rights holders

Media Prima full year financial data

Media Prima Group financial data

Advertising

Gross advertising expenditure (MYR million)

Gross TV advertising expenditure by channel

Net TV advertising expenditure by channel



MEXICO

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Cablemas subscribers by service offering

Cablemas operating data

Grupo Televisa’s Mexican cable TV and telecoms financials

Sky Mexico financial summary (MXN million)

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Digital terrestrial TV

Viewing and programming

Televisa viewing share (%)

Mexican terrestrial TV: Top 10 programs 3Q08

Free-to-air program rights holders by channel

Televisa broadcasting financials

Grupo Televisa consolidated financials

TV Azteca financials

Advertising

Advertising expenditure (MXN million)



MOLDOVA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

IPTV

Broadband growth by platform

Mobile TV

Mobile subscriptions by operator

Advertising

TV advertising



MOROCCO

Overview

Morocco: Financial indicators

IPTV

Maroc Telecom IPTV packages (May 2009)

Maroc Telecom ADSL tariffs

Proposed Maroc Telecom TriplePlay Bundles

Viewing and programming

Composition of SNRT multiplex

Advertising

Top 10 TV Advertising Brands (2007)

Top 10 Advertisers in Morocco



NETHERLANDS

Pay TV platforms & operators

Split of TV households by platform

UPC Netherlands operating data

Selected IPTV subscriptions by operator

IPTV

Broadband subscribers by technology (000s)

Broadband subscribers by company (000s)

Mobile TV

Mobile subscriptions

DTT

Digitenne channels

Digitenne ownership

Viewing and programming

Share of all viewing by channel (%)

RTL Nederland financials (EUR million)

Advertising

Share of net advertising market

Advertising by medium (US$ million)



NEW ZEALAND

Pay TV operators and platforms

Split of TV households by platform

Multichannel TV market growth

TelstraClear financial highlights (NZ$ million)

Sky Network TV subscriber details

Sky Network TV financials (NZ$ million)

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Digital terrestrial TV

Digital terrestrial television in New Zealand (Feb-09)

Viewing and programming

Share of viewing

New Zealand: Program rights holders

TVNZ Group financial highlights (NZ$)

Ownership structures for the main channels (%)

Advertising

Gross advertising expenditure (NZ$ million)



NICARAGUA

Pay TV platforms and operators

Split of TV households by platform

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator



NORWAY

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market

Multichannel TV operators by revenues

Ownership structures for the main operators

IPTV

Broadband growth by platform

Mobile TV

Mobile subscriptions by operator

TV technology and equipment

DVR penetration by platform

DTT

Digital terrestrial TV

DTT household penetration

Viewing and programming

Average daily viewing minutes for individuals

Share of viewing by channel (%)

Free-to-air program rights holders by channel

Financial highlights for TV channels

Norwegian TV channels overview

Advertising

TV advertising



OMAN

Overview

Oman: Financial indicators

Oman: Program rights holders

Advertising

Oman: Advertising expenditure



PARAGUAY

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Viewing and programming

Free-to-air program rights holders by channel

Ownership structures for the main channels (%)



PERU

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Viewing and programming

Free-to-air program rights holders by channel

Ownership structures for the main channels (%)

Advertising

Advertising expenditure (US$ million)



PHILIPPINES

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Digital terrestrial TV

Viewing and programming

Top 10 programs: January-May 2008

Free-to-air program rights holders by channel

GMA financial data

Ownership structures for the main channels (%)

Advertising

TV advertising expenditure



POLAND

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

UPC Telewizja Kablowa subscriber details (000s)

Cyfrowy Polsat operating details

N and TnK operational details (000s)

N forecasts

Ownership structures for the main operators (%)

IPTV

Broadband growth by platform

DTT

Digital terrestrial TV

Mobile TV

Mobile subscriptions by operator

Viewing and programming

Viewing shares

Free-to-air program rights holders by channel

TVN Group financial highlights (PLN million)

Ownership structures for the main channels (%)

Advertising

TV advertising

Share of gross TV advertising by TV group (%)



PORTUGAL

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Multichannel market share by major operator (%)

Digital TV subscribers by major operator (000s)

Zon Multimedia operational statistics (000s unless stated)

Cabovisao operational data

Zon Multimedia financial highlights (EUR million)

Cabovisao financial highlights (C$ million)

Ownership structures for the main operators

Mobile TV

Mobile subscriptions by operator

TV technology and equipment

Settop boxes by operator

DTT

Digital terrestrial TV

DTT multiplex population coverage

Viewing and programming

Share of all-day viewing by channel (%)

Share of primetime viewing by channel (%)

Cable TV audience ratings (%)

Free-to-air program rights holders by channel

Impresa TV financials (EUR000s)

Media Capital TV financials (EUR millions)

Annual household license fee for public broadcaster (US$)

Ownership structures for the main channels (%)

Advertising

TV advertising



PUERTO RICO

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Liberty Cablevision operating details

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Advertising

Advertising spend by medium (US$ million)



QATAR

Overview

Qatar: Financial indicators

Qatar: Program rights holders

Pay TV

QCV: Subscriber numbers

Advertising

Qatar: Advertising expenditure



ROMANIA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

IPTV

Broadband growth by platform

Mobile TV

Mobile subscriptions by operator

DTT

Digital terrestrial TV

Viewing and programming

Viewing shares

Free-to-air program rights holders by channel



RUSSIA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Multichannel market share by major provider (%)

Sistema Mass Media financials (US$ million)

Ownership structures for the main operators (%)

TV-related assets of the major players

IPTV

Russian broadband subscribers by operator

DTT

Digital terrestrial TV

Mobile TV

Russia mobile subscribers by main operators

Viewing and programming

Viewing shares

Free-to-air program rights holders by channel

CTC Media financial highlights (US$ million)

CTC Media ownership structure

Advertising

TV advertising



SAUDI ARABIA

Overview

Saudi Arabia: Financial indicators

Saudi Arabia: Program rights holders

Advertising

Total advertising revenue by media

Advertising expenditure by media



SERBIA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Multichannel market share by major operator (%)

Ownership structures for the main operators (%)

IPTV

Broadband growth by platform

DTT

Digital terrestrial TV

DTT multiplex population coverage

Viewing and programming

Viewing shares

Top 10 Programs in 2008

Free-to-air program rights holders by channel

Annual household license fee for public broadcaster (US$)

Ownership structures for the main channels (%)

Advertising

TV advertising



SINGAPORE

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

StarHub pay TV subscribers

StarHub financial data

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Digital terrestrial TV

Viewing and programming

Singapore terrestrial TV channels

Singapore: Programme rights holders

Ownership structures for the main channels (%)

Advertising

Gross advertising expenditure (S$ million)



SLOVAKIA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Multichannel market share by major operator (%)

Multichannel TV operators by revenues (US$ million)

UPC Slovakia operational data

IPTV

Slovakia: Broadband growth by platform

TV technology & equipment

Settop boxes by operator

DTT

Digital terrestrial TV

Viewing and programming

Viewing shares

Financial highlights for TV Markiza

Annual household license fee for public broadcaster

Free-to-air program rights holders by channel

Ownership structures for the main channels (%)

HD channel offers by operator

Advertising

TV advertising

TV advertising revenue share by channel (%)



SLOVENIA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market by operator

Multichannel market share by major operator (%)

Digital TV subscribers by operator (000s)

UPC Telemach subscriber data

IPTV

Broadband growth by platform

Telekom Slovenije financial highlights (EUR)

Mobile TV

Mobile subscriptions by operator

Viewing and programming

CME financial data

Terrestrial channels’ viewing share (%)

Program output of RTV in 2007

Program rights holders

Advertising

Net TV advertising expenditure (US$ million)



SOUTH AFRICA

Pay TV platforms and operators

Multichoice subscriber data

Naspers pay TV financial highlights

IPTV

South Africa broadband subscriber data

Mobile TV

South Africa mobile subscriber data

Viewing and programming

SABC channel profiles

SABC financial highlights (ZAR million)



SOUTH KOREA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

South Korea digital cable subscribers (end-November 2008)

Korea Digital Satellite Broadcasting financial summary (KRW million)

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Digital terrestrial TV

Viewing and programming

Free-to-air program rights holders by channel

Ownership structures for the main channels (%)



SPAIN

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Multichannel market share by major operator (%)

Ownership structures for the main pay TV operators

Spanish audiovisual services revenues

Operational income by mode of transmission

Pay TV revenue by provider (EUR million)

TV technology and equipment

Settop boxes by operator

DTT

Digital terrestrial TV

DTT multiplexes during transition period

DTT multiplexes after ASO

DTT household penetration growth (%)

Viewing share in DTT households (%)

Viewing and programming

Share of all-day viewing by channel (%)

Share of primetime viewing by channel (%)

Top 10 programs in 9M08

Free-to-air program rights holders by channel

Ownership structures for the main channels (%)

Telecinco broadcast content by genre

Telecinco financial details (EUR million)

Advertising

Spain: Net TV advertising revenues

Spain: Share of TV advertising by channel

Spain: Gross advertising expenditure

Advertising market 1H09 vs 1H08



SRI LANKA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Dialog Telekom group financial data

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator



SWEDEN

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Multichannel market share by major operator (%)

Multichannel TV operators by revenues

Ownership structures for the main operators

IPTV

Broadband subscribers (000s)

Mobile TV

Mobile subscriptions by operator (000s)

TV technology and equipment

DVR penetration by platform

DTT

DTT summary

DTT household penetration

Viewing and programming

Share of all-day viewing by channel (%)

Top 10 programs in 2008

Free-to-air program rights holders by channel

Financial highlights for TV channels

Ownership structures for the main channels (%)

Advertising

Advertising expenditure by medium



SWITZERLAND

Pay TV platforms and operators

Split of TV households by platform

Swiss cable subscriber growth (000s)

Bluewin TV subscriber growth

Cablecom subscriber details

IPTV

Broadband subscribers

Mobile TV

Mobile subscriptions

Viewing and programming

SRG SSR idée Suisse regional units and channels

License fee split by region

Average daily viewing minutes by region

German speaking region viewing share by channel (%)

French speaking region viewing share by channel (%)

Italian speaking region viewing share by channel (%)

Switzerland: Program rights holders

Advertising

Gross TV advertising spending by media in 2008

Advertising revenues



TAIWAN

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Digital terrestrial TV



THAILAND

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

True Visions financial data

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Viewing and programming

Average daily viewing share by channel (%)

BEC World financial data

Channel ownership summary

Advertising



TUNISIA

Overview

Tunisia: Financial indicators

IPTV

Internet user statistics (Jan 2009)

Tunisie Telecom ADSL packages (May 2009)

Viewing and programming

TV audience share

Tunisia: Program rights holders

Advertising

Top 10 advertisers in 2008 (TND mil.)



TURKEY

Pay TV platforms and operators

Split of Turkish TV households by platform

Multichannel TV market

IPTV

Broadband growth by platform

Mobile TV

Mobile subscriptions by operator

Viewing and programming

Viewing shares

Advertising

TV advertising



UAE

Overview

UAE: Financial indicators

Pay TV

E-Vision pay-TV subscription packages (April 2009)

UAE: Pay TV subscriber progress

IPTV

UAE Internet subscribers

Advertising

UAE: Advertising spend (US$ million)

UAE: Advertising spend by media

UAE: Top 5 TV advertising spenders



UKRAINE

Pay TV platforms & operators

Split of TV households by platform

Multichannel TV market growth

Ownership structures for the main operators (%)

IPTV

Broadband growth by platform

DTT

Digital terrestrial TV

Mobile TV

Mobile subscriptions by operator

TV technology & equipment

Settop boxes by operator

Viewing and programming

Viewing shares

Free-to-air program rights holders by channel

Financial highlights for TV channels

Ownership structures for the main channels (%)

Advertising

TV advertising

TV advertising revenue share by channel (%) 2007



UNITED KINGDOM

Pay TV platforms & operators

Split of TV households by platform

Multichannel TV market growth

Penetration for all TV sets (%)

UK television industry metrics, 2003-2008

BSkyB financial and operational highlights

Virgin Media financial and operational highlights

Ownership structures for the main pay TV operators

IPTV

Broadband subscribers (000s)

Mobile TV

Mobile subscriptions by operator (000s)

TV technology and equipment

Number of HD broadcast homes (000s)

DTT

Digital terrestrial TV

DTT household penetration

Viewing and programming

Viewing information

Audience shares by channel in multichannel homes (%)

Top 10 programs in 2008

Program spend by channel (£ million)

Free-to-air program rights holders by channel

BBC: financial and operating highlights, 2004-2009

BBC: Operating expenditure by TV service

BBC: License fee and homes

BBC network television hours of output by genre

ITV plc financial highlights (£ million)

ITV plc broadcast schedule costs (£ million)

Channel 4 financial highlights (£ million)

Five financial highlights (EUR million)

Ownership structures for the main channels

Advertising

Advertising expenditure by medium (UK million)

Net advertising revenues by sector (£ million)

Net advertising revenues by channel (£ million)



URUGUAY

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Advertising

Advertising expenditure (US$)



US

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Ancillary cable service subscribers

Leading MSOs by TV subscribers (000s)

Comcast operating data

Comcast financial summary

Time Warner Cable operating data

Time Warner Cable financial summary

Cox Cable subscriber data

Charter cable operating data

Charter revenues by source (US$ million)

Cablevision operating details

Cablevision revenues by sector (US$ million)

DirecTV Group revenues by segment (US$ million)

DirecTV US details

DirecTV Latin America details

DISH Network operating data

Broadband

US broadband subscribers by technology and operator

Mobile TV

US mobile subscribers by operator

US mobile TV usage by genre (monthly average, February-April 2008)

Digital terrestrial TV

Number of DTT stations in top 10 markets

Viewing and programming

Networks’ financial indicators

US daily TV viewing (hours:minutes/household)

US monthly TV viewing (hours:minutes/ user aged 2+)

US networks’ average audience in prime time

US networks’ average audience by demographic (million) (Year to September 2008)

Top 20 programmes (2007-8 TV season)

Returning shows, new shows and cancellations for 2008-9 (September-May)

Advertising

Advertising spending change by category 2007/08

Advertising spending by medium (US$ million)



US HISPANIC

Overview

Leading Hispanic TV networks

Top 10 Hispanic TV markets (March 2009)

DTH

DirecTV Spanish package prices (March 2009)

DirecTV Spanish package prices for new customers (March 2009)

EchoStar package prices (March 2009)

Networks

Univision: Financial summary (US$ millions)

US primetime network audience statistics 3Q08

Hispanic: Program rights holders

Advertising

US Hispanic: Advertising spending by media (US$ mil.)



VENEZUELA

Pay TV platforms and operators

Split of TV households by platform

Multichannel TV market growth

Ownership structures for the main pay TV operators (%)

Broadband

Broadband subscribers

Mobile TV

Mobile subscriptions by operator

Viewing and programming

Venezuela program rights holders

Ownership structures for the main channels (%)

Advertising

Venezuela: Advertising expenditure (US$ million)



VIETNAM

Pay TV platforms and operators

Split of TV households by platform

Ownership structures for the main pay TV operators (%)

Mobile TV

Mobile subscriptions by operator

Digital terrestrial TV

Viewing and programming

Free-to-air program rights holders by channel

Ownership structures for the main channels (%)

Advertising

Advertising expenditure


Abstract

Do you require the latest information on digital TV penetration, advertising trends, programming and viewing figures, cable & satellite rankings, digital terrestrial build-out, and/or IPTV penetration from around the world?

Presented alphabetically for easy reference, TV International Sourcebook 2010 gives you hard data across the global industry, including:
  • TV databases for all of the major territories, featuring year-on-year subscriber figures, subscription revenues and average subscription costs across pay TV platforms
  • Channel profiles - country-by-country, track daily hours of broadcasting, household penetration rates and revenue source for the national channels
  • Viewing and programming - gain access to vital information on average daily viewing, share of viewing by channel, split of transmission hours by programme genre, top 10 programme listings as well as programme budgets for leading national channels
  • Pay TV figures - including growth and penetration rates across all pay TV platforms, subscriber figures by operator and subscription revenue data
  • Advertising data - track advertising expenditure, share of advertising revenue by channel, top 10 advertisers and product categories and TV advertising limits
  • Company specific data - access subscriber information, financial highlights and ownership structure information for many of the leading broadcasters
  • IPTV figures - including penetration rates and broadband data to enable you to track this booming sector
  • Comparison tables and rankings for all of the featured countries.
TV International Sourcebook 2010 gives you:
  • Key data on TV markets worldwide
  • Subscriber figures for the leading territorial operators
  • Multi-platform penetration rates on a pan-regional and country-by-country basis
  • Historic subscriber, revenue and penetration figures for each country allowing you to track market growth.
Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of all orders. Fulfillment may take 2-3 days after receipt of form.

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