Broadband Unwired: the Impact of Mobile Broadband on Fixed Broadband in Western Europe : Market Research Report

Broadband Unwired: the Impact of Mobile Broadband on Fixed Broadband in Western Europe

Published by: IDC

Published: Oct. 25, 2009 - 21 Pages

Table of Contents
IDC Opinion

In This Study
Methodology
Situation Overview
Drivers of Mobile Broadband Uptake
Growing Coverage of High-Speed Networks
Affordable Pricing
Aggressive Marketing
Poor Rural Coverage of Fixed Line Networks
Growing Ownership of Portable PCs
More Convenient and Cheaper Access Devices
Mobile Broadband Compared to Fixed
Mobility
Personal Versus Household Usage
Bandwidth
Cost
Setup
Contract Terms
Network Constraints
Market Status
Fixed Broadband in Decline:The Finnish Example
Future Outlook
Effects of Mobile Broadband on Fixed Broadband
Mobile Broadband Replaces Fixed Broadband
Mobile Broadband is the First Broadband Subscription
Mobile Broadband is Bought in Addition to Fixed Broadband
Increasing Promotion of Mobile Broadband
The Impact of the Economic Situation
End-user Segments
Positioning Fixed Broadband in the Context of Mobile Broadband
Differentiation
Bundling and Convergence
Next-Generation Access
Market Outlook
Essential Guidance
Learn More
Related Research
Synopsis
Figure: Pros and Cons of Mobile Broadband Compared to Fixed
Figure: Western Europe — Fixed Versus Mobile Broadband by Country, 2008
Figure: Finland — Fixed and Mobile Broadband Rolling 4 Quarter Net Additions, 4Q04–2Q09
Figure: Mobile Broadband End-User Segments
Figure: Quantitative Effects of Mobile Broadband on the Fixed Broadband Market
Figure: Western Europe — Fixed and Mobile-Only Broadband Penetration of Households, 2007–2013
Figure: Western Europe — Fixed and Mobile Broadband Connections, 2008–2013

Abstract

This IDC study analyzes the development of mobile broadband in Western Europe in general, and its impact on the fixed broadband market. In particular, in this report, mobile broadband is defined as broadband Internet access using portable computers via the cellular network, which excludes access provided via 3G handsets.

The study looks at recent developments in the mobile broadband market, compares it to fixed broadband, assesses the implications for the fixed-access market in both a qualitative and quantitative fashion, and provides guidance for fixed broadband operators.

"Fixed broadband operators need to understand and accept that mobile broadband in some cases can be the best alternative for end users with a certain profile," said Jan Hein Bakkers, research manager in IDC's European Telecoms and Networking team. "At the same time, they should realize that for the majority of users, fixed broadband has unique features that make it indispensable. Operators should build the value proposition for fixed broadband on these features."

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