Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

Banking Industry Scouting Report

Published by: Perform Ventures

Published: Oct. 1, 2009


Table of Contents


1. Segment the market into key types of target customers, and provide a brief overview of the differences between the segments

2. Identify the right titles to approach within your target

3. Make you smarter about your customer’s business so that you are comfortable with a business conversation

4. Help you position your product or service to address the precise pain of your customer

5. Provide you a conversation starter to help secure a meeting

6. Give you the typical technology landscape within the industry so that you can come better prepared to the meeting

Abstract

The Financial Services industry is the largest in the world in terms of technology spending, and Banking is the largest segment of Financial Services. 2008 and 2009 have represented the most challenging period to banks since the Great Depression. The genesis of the credit crisis can be traced to poor sub-prime lending decisions and the subsequent investment in collateralized debt obligations (CDOs) secured by the sub-prime loans. As sub-prime loans went into default the value of the CDOs collapsed, leading to both credit losses and to an enormous amount of write-offs to cover the near-worthless CDOs. Banks are left today in survival mode, struggling to remain capitalized with enough deposits and other assets to meet regulatory requirements. The Federal Government has substantially eased the capital crisis by pumping capital into institutions both large and small, but the crisis is far from over.

Many banks are taking a “back to basics” philosophy for the foreseeable future by focusing on their three core drivers:

1. Increasing revenue, primarily through a renewed focus on customer loyalty and cross-selling
2. Decreasing costs by focusing on deposit generation (to lower the cost of funds available for lending) and improving operational efficiency
3. Revamping risk management, across all risk types, to ensure that this crisis is not repeated

The key for technology and services companies selling in this environment is positioning your offering with two tenets in mind:

1. Position the benefits of your offering to the core drivers, referenced above, by using the driver diagram later in this document
2. Identify whether your offering is part of a “must-have” projects to ensure that funding does not disappear

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options

Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 300,000 market research reports, company profiles and country profiles from over 700 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2012