2008 Consumer Markets: Audio Survey Results - Home Audio Technologies : Market Research Report

2008 Consumer Markets: Audio Survey Results - Home Audio Technologies

Published by: IDC

Published: Oct. 27, 2009 - 33 Pages

Table of Contents
IDC Opinion

In This Study
Methodology
Situation Overview
Stereo and A/V Receivers
Home-Theater-in-a-Box System
Speakers
Home Networked Audio Receivers
Purchase Intention
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
Table: Home Stereo Receiver Ownership by Gender and Age Group (% of Respondents)
Table: Home Stereo Receiver Ownership by Household Income (% of Respondents)
Table: Home Stereo Receiver Ownership by Technology Access (% of Respondents)
Table: Home A/V Receiver Ownership by Gender and Age Group (% of Respondents)
Table: Home A/V Receiver Ownership by Household Income (% of Respondents)
Table: Home A/V Receiver Ownership by Technology Access (% of Respondents)
Table: Home-Theater-in-a-Box System Ownership by Gender and Age Group (% of Respondents)
Table: Home-Theater-in-a-Box System Ownership by Household Income (% of Respondents)
Table: Home-Theater-in-a-Box System Ownership by Technology Access (% of Respondents)
Table: Two Speakers Plus Subwoofer Ownership by Gender and Age Group (% of Respondents)
Table: Two Speakers Plus Subwoofer Ownership by Household Income (% of Respondents)
Table: Two Speakers Plus Subwoofer Ownership by Technology Access (% of Respondents)
Table: Surround-Sound (5+) Speaker System Plus Subwoofer Ownership by Gender and Age Group (% of Respondents)
Table: Surround-Sound (5+) Speaker System Plus Subwoofer Ownership by Household Income (% of Respondents)
Table: Surround-Sound (5+) Speaker System Plus Subwoofer Ownership by Technology Access (% of Respondents)
Table: Sound Bar Speaker System Ownership by Gender and Age Group (% of Respondents)
Table: Sound Bar Speaker System Ownership by Household Income (% of Respondents)
Table: Sound Bar Speaker System Ownership by Technology Access (% of Respondents)
Table: Home Networked Audio Receiver Ownership by Gender and Age Group (% of Respondents)
Table: Home Networked Audio Receiver Ownership by Household Income (% of Respondents)
Table: Home Networked Audio Receiver Ownership by Technology Access (% of Respondents)
Table: Intention to Purchase Home Audio Devices in Next Six Months by Gender and Age Group (% of Respondents)
Table: Intention to Purchase Home Audio Devices in Next Six Months by Household Income (% of Respondents)
Table: Intention to Purchase Home Audio Devices in Next Six Months by Technology Access (% of Respondents)
Figure: Ownership of Stereo and/or A/V Receiver
Figure: Ownership of A/V Receiver and/or Sound Bar Speaker

Abstract

This IDC study presents data from and an analysis of IDC's 2008 Consumer Markets: Audio Survey, fielded in October and November 2008. The document provides an examination of survey responses related to home audio device ownership and purchase intention.

"Device vendors and retailers need to get more creative with home audio technologies, in particular A/V receiver, sound bar speakers, and home networked audio devices, to demonstrate their value to consumers and thereby drive demand and revenue. Avenues include better and more ubiquitous hands-on demos at retail, information about mixing and matching home theater technologies for optimum listening and viewing experience, and also further new paradigm development such as receiver integration in sound bar speaker systems." — Susan Kevorkian, program director, Digital Marketplace

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