Balanced Channel Strategy and Better Understanding of Consumer Behavior Are Key for Success in the Global Consumer PC Market : Market Research Report

Balanced Channel Strategy and Better Understanding of Consumer Behavior Are Key for Success in the Global Consumer PC Market

Published by: IDC

Published: Oct. 26, 2009 - 11 Pages

Table of Contents
IDC Opinion
In This Insight
Situation Overview
Form Factor Ownership
Regional Perspective on Form Factor Ownership
Channel Perspective
Regional Perspective on Channels
Brand Satisfaction Analysis
Future Outlook
Learn more
Methodology
Table: Respondent Sample Sizes and Share by Region
Table: Regional Perspective for Desktops by Channel (% of Respondents)
Table: Regional Perspective for Portables by Channel (% of Respondents)
Figure: PC Ownership by Form Factor
Figure: Form Factor Adoption by Region
Figure: Consumer Desktop Share by Channel
Figure: Consumer Portables Share by Channel
Figure: Likelihood of Desktop Users Recommending Their Brand to Others
Figure: Likelihood of Portables Users Recommending Their Brand to Others

Abstract

This IDC Insight zooms into the global consumer PC channel acquisition, consumer satisfaction measured as a likelihood of recommending the brand, and other general topics of consumer PC interest. The data was extracted from IDC's ConsumerScape 360� Survey, with a sample size of 30,485 respondents.

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.