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Published by: Futurescape
Published: Oct. 1, 2009 - 150 Pages
Table of Contents
- INTRODUCTION
- New medium, new business
- The UK Web show market as pioneer
- EXECUTIVE SUMMARY
- Key findings
- The market leaders: Big Balls Films, Endemol and Conker Media
- Indies are moving to seize new business opportunities
- Broadcasters are confronting social networks competing for online viewers
- Competition is intensifying for teen and young adult viewers
- Major brands are bypassing broadcasters and commissioning shows directly
- New, collaborative production models are emerging
- Shows are becoming increasingly complex to make
- Productions are increasingly ambitious
- Does the downturn support online television?
- Challenges for online production
- GROWTH OF THE UK WEB SHOW MARKET 2007 - 09
- Drivers for growth
- Broadband penetration rising
- HD production costs falling
- In-browser viewing has triumphed
- Increasing online viewing
- Growth in scripted and unscripted productions
- Table: Scripted and unscripted productions 2007 -
- 2007 scripted shows
- 2007 unscripted shows
- 2007 mobile shows
- 2008 scripted shows
- 2008 unscripted shows
- 2008 mobile shows
- 2008 feature films
- 2007 - 09 multiplatform productions
- 2007 - 09 external and internal commissions
- Table: External and in-house commissions 2007 -
- 2009 production predictions
- External commissions
- In-house commissions and in development
- 2007 - 09 scripted show budgets
- Table: Scripted show budget range 2007 -
- Minimum scripted market size for
- Table: Minimum scripted show budgets for
- UK Web Shows Now © Futurescape Ltd
- Web TV and Transmedia Research and Reports
- DIGITAL STRATEGY: SUPER-INDIES INVEST IN ONLINE PRODUCTION
- Start-ups
- Table: Web production company start-ups in 2007 -
- Investments by super-indies and others
- Table: British television companies investing in Web show producers,
- The significance of the deals
- Endemol - the major British web show producer
- Table: Endemol’s productions
- Endemol’s digital ambitions and digital media fund
- John De Mol - at the heart of British Web show production
- All3Media - positioning itself for the digital future
- Table: All3Media companies and digital production
- Other potential investors in British producers
- FremantleMedia Talent Fund
- NBC Universal
- Saban Capital Group
- Commercial innovation
- Company structures and partnerships
- London - already a Web show production hub
- Outside London
- COMMISSIONING COMPETITION HEATS UP
- The BBC’s £1.3m fund for online drama
- BBC online drama since
- How much drama for £1.3m?
- Competition in the teen to young adult market
- BBC Switch and BBC3 vs Channel 4 vs Bebo
- BBC Switch in-house commissions
- The 5.19 Show
- To Be Continued
- Them
- BBC Switch external commissions
- Meta4orce
- Fresh!
- Myths
- Proper Messy
- BBC3 commissions
- Upstaged
- Bryony Makes A Zombie Movie
- Mouth To Mouth
- Channel 4 commissions
- Dubplate Drama
- Bite
- Runners
- UK Web Shows Now © Futurescape Ltd
- Web TV and Transmedia Research and Reports
- Year Dot
- Central Station
- 4IP Digital Production Fund
- Children’s multimedia content fund
- Social networking sites as commissioners
- Bebo commissions
- Bebo Originals
- KateModern
- Sofia’s Diary
- The Gap Year
- The Secret World Of Sam King
- Chelsey: OMG!
- Bebo partner projects
- The Leon Jackson Show
- A Message From Earth
- Meet The Freshers
- The Bebo production method
- MySpace commissions
- Beyond The Rave
- Faintheart
- I Luv Chieftown
- Other commissioners
- MSN commission: Kirill
- iVillage (NBCU) commission: Parentshood
- ITV commissions
- BSkyB commissions
- Other broadcasters’ commissions
- Babelgum commissioning
- Broadcasters licensing shows
- In-house commissions from indies
- Be Entertainment
- Channel X
- Fourth Passenger
- Silk Press Productions
- Shimmer Productions
- So Television
- Talkback Thames
- Producers vs broadcasters for distribution
- ADVERTISERS FUND INCREASINGLY AMBITIOUS PRODUCTIONS
- Advertiser-funded commissions
- Table: Advertiser-funded and single-sponsor shows
- Ford-sponsored shows
- Where Are The Joneses?
- Bite
- Neon Candy
- UK Web Shows Now © Futurescape Ltd
- Web TV and Transmedia Research and Reports
- Mobile-sponsored shows
- The Cell
- Orange Unlit
- Somebody Else’s Phone
- ADVERTISING AND PRODUCT PLACEMENT
- The product placement learning curve
- Table: Major brands sponsoring Web shows
- Product integration fees
- Results: Golddigga in Sofia’s Diary
- PRODUCTION TRENDS
- Which production companies are in the market?
- Table: UK Web show producers
- Web show market leaders
- Table: Production companies with several shows or seasons
- Successful productions
- Table: Shows that have been recommissioned
- Distribution rights acquired by a third party
- Table: Self-reported viewing figures
- Risk and reward in creating new shows
- Low risk broadcaster commissions
- Indies and risk
- Managing risk with the Bebo method
- Global traffic: Web show exports and imports
- Exports
- Imports
- GOVERNMENT AND THE PUBLIC SECTOR: ACCELERATOR OR BRAKE?
- Anticipating and stimulating market growth
- Increasing government support and intervention
- How might the Digital Britain plan affect Web video?
- Will government regulate online video?
- Will government restrict Web show advertising?
- Regulation vs innovation?
- Public sector Web show funding
- Support for the sector to develop
- Project development and training courses
- INTERVIEW: LUKE TAYLOR, CO-FOUNDER, BIG BALLS FILMS
- UK Web Shows Now © Futurescape Ltd
- Web TV and Transmedia Research and Reports
- WEB SERIES BUSINESS PROFILES: BUDGETS, SPONSORS, INTERACTIVITY
- Web shows
- b-box
- Beat
- Bite
- Bryony Makes A Zombie Movie
- Celia and Chlöe
- Chelsey: OMG!
- The Closet
- The Cut
- Dubplate Drama
- EastEnders: E
- Extinction Sucks
- The 5.19 Show
- Freak
- Fresh! / Off The Hook
- The Gap Year
- The Gloryhunter
- Heart And Soul
- Hollyoaks: The Morning After the Night Before
- KateModern
- Katie & Co
- Kirill
- Meet The Freshers
- A Message From Earth
- Meta4orce
- Mouth To Mouth
- Neon Candy
- Noostar
- Orange Unlit
- Proper Messy
- The Secret World Of Sam King
- Signs Of Life
- Sofia’s Diary
- Somebody Else’s Phone
- Case study: The production process for Somebody Else’s Phone
- Spinning Jenny
- SyCo shows for Leon Jackson and George Sampson
- Them
- To Be Continued
- Toyboize
- Upstaged
- Wannabes
- Where Are The Joneses?
- Who Killed Summer?
- Year Dot
- Mobile TV shows
- The Belly Dancing Mobi-Diaries
- The Cell
- The Gym
- The Hot Desk
- When Evil Calls
- Online feature films
- All Bar Love
- UK Web Shows Now © Futurescape Ltd
- Web TV and Transmedia Research and Reports
- Beyond The Rave
- Faintheart
- Shows awaiting release
- Block X
- Central Station - The Gallery Of Life
- Flatmates
- I Luv Chieftown
- Parentshood
- Runners
- Shimmer Productions projects
- Tough Cookie’s music-based drama for Bebo
- WEB SHOW PRODUCER LISTINGS AND LINKS
- Academy Films
- All3Media
- Avalon Television
- Baby Cow
- BBC Switch
- Be Entertainment
- Big Balls Films
- Big Kid
- Bloc Media
- Channel X
- CogApp
- Conker Media
- Endemol UK
- Eqal
- FMX
- Fortune Cookie
- Fourth Passenger
- Globe Productions
- Greenroom Entertainment
- Hammer Films
- Hat Trick
- Hub TV
- Illumina Digital
- Imagination
- Intelligent Digital
- ISO Design
- Livity
- Mobstar Media
- MoMedia
- Monkey Kingdom
- Navelgazing
- Off The Fence
- Pure Grass Films
- RDF Digital
- Red Mullet
- RSA Films
- Shimmer Productions
- Silk Press Productions
- So Television
- Talkback Thames
- Te Papa Films
- Teen Star Inc
- Touch Illumina
- UMTV
- Vertigo Films
- World of Wonder
- SELECTED MEDIA AND BRAND INTEGRATION AGENCIES
- Brandirector
- Endemol New State
- Kameleon Worldwide
- MindShare
- Vizeum
- GOVERNMENT AND ORGANISATION LINKS
- BERR
- DCMS
- EU MEDIA fund
- Film London
- InSync
- Invest Northern Ireland
- London Development Agency
- NESTA
- Northern Ireland Screen
- Pact
- Power To The Pixel
- Skillset
- Yorkshire Screen
Abstract“Far-sighted indies are already carving a new niche in Web-only content, as the report from research company Futurescape reveals.”
Broadcast deputy editor Emily Booth
Discover how British producers are pioneering new online TV formats and business models
The UK is already a key territory for the creation of highly innovative Web television and transmedia formats and the commercial models for their production.
UK Web Shows Now is the only business report to cover the market’s original Web TV series, made-for-mobile shows and online feature films, across scripted comedy and drama, entertainment and factual genres. The report provides:
- Key data on market trends, growth, budgets and commissioning to inform strategic planning, forecasting and business development
- In-depth coverage of shows as branded entertainment: fully-funded by a single brand or featuring multiple product placement
- Detailed profiles of 51 major Web TV comedy, drama, entertainment and factual series so you can rapidly compare their formats and commercial models
- Comprehensive listing of independent production companies making online TV shows, for competitive analysis
Key questions answered
- How are British broadcasters and producers gaining a competitive edge by innovating original online TV show formats that work?
- How are pioneering producers, brands and broadcasters developing and applying the new business opportunities in creating online shows?
- What kind of programmes and interactivity are being made to attract the teen and young adult Internet audience?
- Which production companies are leading the market - and why?
- How can brands bypass broadcasters to reach viewers online?
- What new production models are emerging, in which production companies collaborate with other partners?
In the report
- Covers British original Web TV and transmedia scripted comedy and drama, entertainment and factual shows, including branded entertainment productions
- 8 key findings on the market-leading production companies, the competitive environment and brands bypassing broadcasters
- 14 tables: commissions, budgets, advertiser-funded shows, brands sponsoring shows, UK Web show production companies and their series (6 pages), companies with several shows or seasons, recommissioned shows
- In-depth business profiles for 43 Web TV shows, 5 made-for-mobile series, 3 feature films: full creative and commercial details
- 62 colour stills and screenshots of show Web sites
- Listings of key market players:
49 production companies, 6 brand integration agencies and 13 government and other relevant organisations, each with a live link to take you direct to their Web site
- Growth of the market from 2007, with breakdowns for scripted, unscripted and mobile shows, commissions by broadcasters and social networking sites, and self-commissions by independent production companies
- Brand sponsors referenced in the report include Cadbury, Colgate, Ford, Jacob’s Creek, Nokia, O2, Orange, Toyota and many more
- Case study: The production process for Nokia’s international multiplatform drama Somebody Else’s Phone
- In-depth interview with Luke Taylor, co-founder of leading Web show production company Big Balls Films
- Methodology: the analysis is based on production company information, authoritative industry sources and original research
Get Full Details About This Report >>
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