Online Games Market in Vietnam : Market Research Report

Online Games Market in Vietnam

Published: Nov. 1, 2009

Methodology
Glossary of Terms and Abbreviations
Defining Online Games
I.Socio - Economic Overview: Unique Characteristics of Vietnamese Society; Economic Overview; Middle-Class; Population; Internet Usage; Telecommunication (Mobile Usage)
II.The Vietnamese Gaming Market: Sizing the Market; Room for Growth: The Vietnamese Gamer; Drivers to Growth; Inhibitors to Growth; Cultural Affinity with the US; Parallels to the Chinese Market; Piracy and the Vietnamese Gamer; Cultural Similarities with China; Foreign Investment in Vietnam’s Online Games Market; VinaGame; Pre-paid Cards; Cyber Station Manager; Marketing and Advertising; Games; Future Outlook; VTC; Marketing News; FPT; Asiasoft
III. Games Outsourcing Overview: Outsourcing in China vs. Vietnam; Glass Egg; Staffing and Training; Artwork; Future Outlook; Alive Interactive Media
IV. Vietnam: Internet Cafés: Locations; Common Internet Café Trends; The Higher-End Internet Café; Equipment; Advertising Medium; Conclusion
V. Internet and Social Media Trends: Figure 1: Matrix Comparing Casual and MMORPG Games; Figure 2: Key Country Metrics; Figure 3: Wages for Software Professionals (Annual, USD); Figure 4: Vietnam Age Structure; Figure 5: Vietnam Internet Statistics; Figure 6: Vietnam Broadband User Base; Figure 7: Percent of Population Online; Figure 8: Ads for Mobile Services in Vietnam; Figure 9: Poster for Tian Long Babu, operated by FPT Online; Figure 10: Vietnam Online Games Market 2007 - 2014, $m; Figure 11: Comparison of First Myth and World of Warcraft; Figure 12: Available Games in Vietnam (continued on second page); Figure 13: Sudden Attack ads; Figure 14: Comparison of Vietnam to China; Figure 15: Swordsmen Online ads; Figure 16: Vinacards; Figure 17: Sample Screenshot of VinaGame’s CSM; Figure 18: Ads for Vinagames’ casual games; Figure 19: Art for Zhengtu Online; Figure 20: VinaGame Games Portfolio; Figure 21: VTC Divisions; Figure 22: Revenues at VTC Service Division; Figure 23: Metrics for VTC titles; Figure 24: VTC 2009 Lineup; Figure 25: Promotion events for FPT; Figure 26: Games Operated by FPT; Figure 27: Ads for FPT Games; Figure 28: Glass Egg office location; Figure 29: Glass Egg Artwork; Figure 30: Glass Egg Environmental Art for Flight SimX; Figure 31: Various projects worked on by Glass Egg; Figure 32: Alive Interactive Team; Figure 33: Place of Access in the past 3 months (%); Figure 34: Internet Usage by Age Segment, Used Past Week (%); Figure 35: Monthly Online Activities, Past Month (%)

Abstract

Pearl Research forecasts the number of users playing online games market in Vietnam to exceed 10 million by 2011, driven by rising incomes, increasing PC and Internet penetration rates, and a large population of youth that are actively seeking out entertainment content. These findings are contained in business intelligence and consulting firm Pearl Research’s “Online Games Market in Vietnam” report.

There are more than 50 online games in the market, a notable achievement given that the online games market just emerged in 2004. Other notable trends include the emergence of locally-developed titles, aimed specifically at Vietnamese gamers. Pearl Research’s key findings: + Approximately 50% of the total Vietnamese population is under the age of 25. This is an age range that is known for being tech savvy, making them a high priority demographic for digital entertainment companies. There are approximately 21 million Internet users in Vietnam with an Internet penetration rate of 24%.

+ In our interviews with Vietnamese gamers, many were spending 60,000 to 100,000 VND ($3 - $6) per month. In one high-end Internet café we visited, a few interviewees were spending an average of 500,000 VND ($31) per month. These consumers are driving the digital entertainment and online games market with virtual item purchases. Top online games in Vietnam can attract 200,000 users. The Internet cafes that Pearl Research visited in Vietnam were consistently crowded with users playing online games.

While Vietnam has a rapidly emerging games market, critical challenges include government regulations on online games, the worldwide slowing economy, developing infrastructure, and low income levels.

The “Online Games Market in Vietnam” report provides an in-depth analysis of the Vietnam online games market and contains an executive summary; 2007 to 2014 forecasts for the online games industry; inhibitors and drivers to growth; comprehensive socio-economic overview; discussion of key market players, and in-depth interviews with Vietnamese gamers.

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Online Games Market in Vietnam

Table of Contents

Abstract