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Online Games Market in Korea

Published by: Pearl Research

Published: Nov. 1, 2009 - 60 Pages


Table of Contents


METHODOLOGY

INTERNET AND PC USAGE

Internet Usage

Usage Patterns

Reasons for using Internet

Internet Shopping

Instant Messenger

Blogging

Households with PC / Information Devices

Broadband Usage Rate

EXECUTIVE SUMMARY

OVERSEAS EXPANSION PLANS

CRACKDOWN ON WEB BOARD GAMES

NEW TITLES IN THE PIPELINE

RECESSION AND THE GAMES MARKET

MARKET FORECASTS

DRIVERS TO GROWTH

INHIBITORS TO GROWTH

UNIQUE CHARACTERISTICS OF ONLINE GAMES

TOP ONLINE GAMES

GAME PORTALS

KOREAN GAME OPERATORS

CJ INTERNET

NEOWIZ

NEXON

NCSOFT

NHN

GRAVITY

SOFTWARE PIRACY

PC BANGS/INTERNET CAFES

BILLING AND PAYMENT SYSTEMS


Abstract

Market research and consulting firm Pearl Research forecasts the online games market in South Korea grew 20% in 2008.

These key findings are contained Pearl Research’s new “Online Games Market in Korea” study.

Highlights from the study:
  • South Korea has one of the highest personal computer (PC) ownership rates worldwide with an 80% adoption rate.
  • The top five game operators in Korea in 2008 are NHN (revenues up 51% year-over-year); Nexon; NCsoft (revenues up 5% year-over-year); Neowiz (revenues up 29% year-over-year), and CJ Internet (revenues up 21% year-over-year). The robust revenue growth for these game operators, despite an economic downturn, demonstrates the resilience of online games in Korea.
  • Top online games include NCsoft’s Aion and Lineage series, CJ Internet’s Sudden Attack, EA’s FIFA Online 2, Nexon’s Dungeon and Fighter and Activision Blizzard’s World of Warcraft.
  • The majority of Korea’s titles operate on a free-to-play basis, with users purchasing virtual items. Ironically, the worldwide economic downturn has not affected this business model as much, as these virtual items are small-ticket items.
While South Korea has a robust online games market, critical challenges include intense domestic competition; a government crackdown on web board games; lack of capital for smaller publishers; and rising development costs.

The “Games Market in Korea” report provides an in-depth analysis of the Korean online games market and contains an executive summary; 2008 to 2014 forecasts for the online games platforms; inhibitors and drivers to growth; deep marketplace analysis; discussion of key market players, and strategic conclusions.

About Pearl Research Pearl Research, a business intelligence and consulting firm, specializes in the Internet and technology markets with a special focus on emerging markets and platforms. Based in San Francisco and China, Pearl Research publishes in-depth research reports and provides customized research and consulting services.

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