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2009 Latin America Small and Medium Business IT Security Trends

Published by: AMI-Partners, Inc.

Published: Oct. 7, 2009


Table of Contents


Executive Summary

The Macro Economic Environment

Brazil & Mexico SMB Business Conditions and IT Spending

Business Conditions & IT Security Spending

Demand Drivers and Inhibitors of Security

Key Security Market Opportunities and Vendor Responses

Key Messaging

Key Differences Between Brazil SBs and MBs

Key Differences Between Mexico SBs and MBs

Profile of Businesses

Profile of Businesses

Economic Outlook

Brazil SMB Economic Outlook

Brazil SMB the Trends of Results of Economic Downturn between 1Q09 and 2Q09

Mexico SMB Economic Outlook

Mexico SMB the Trends of Results of Economic Downturn between 1Q09 and 2Q09

LATAM SMB Business Conditions: Next 12 Months Global Business Conditions Outlook.

SMB : Cost Cutting Measures

IT Security Market Sizing

SMB Business Conditions and IT Spending

SMB Security Spending and CAGR (2008-2013)

SMB Security Spending Breakout

LATAM SMB: Market Sizing by Employee Size and Verticals

IT Asset Ownership and Management

Brazil & Mexico SMB: Current Security Related IT Ownership

Brazil & Mexico SMB: Current Usage of IT Applications Affecting Security Requirements

LATAM SMB Technology Management

Attitudes and Business Priorities

Importance of Improving IT Security and Networking

Importance of Improving Security Sensitive Applications

Brazil SMB: Factors Impacting on Security Investment

Mexico SMB: Factors Impacting on Security Investment

SMB Purchase Preferences

Brazil & Mexico SMB: Top 5 Business Challenge

Decision Making, Information Source

SMB: Involvement in IT purchase process

SMB Sources for IT Decision Making

Usage of IT Security

Brazil & Mexico SMB: % of Businesses That Have Experienced Security Breach and/or Data Loss

Brazil & Mexico SMB: Average and Total Cost of Data Recovery from Security Breach

SMB: Current and Planned Security Solution Usage

SMB: Method of Purchasing Security Products

SMB: Current and Planned Firewall Usage

Brazil & Mexico SMB: % of Businesses That Have Spent on Security Solutions

Security Brand Usage

The Rise of New Anti-Virus Brands

SMB: Profile by Leading 3 Anti Virus Brands Users (L3) vs. Emerging Brands Users (EB)

Mexico SMB: Profile by Leading 3 Anti Virus Brands Users (L3) vs. Emerging Brands Users (EB)

Brazil & Mexico SMB: Importance of Criteria in Brand Selection

Managed Security Service Adoption

Characteristics of SMB Users by Types of Security Management

Managed Security Service Usage and Drivers

Brazil & Mexico SB: Profile by Security Management

Managed Security Service: Focus on Simplifying Security Solutions and Outsource Security Management

Managed Security Service: Media Usage

Mexico and Brazil SMB: Likelihood of Investing in Managed Security Solution Offered on Flexible, Monthly Per User Payment Schedule (SaaS and ITaas)

Abstract

This report addresses the current security opportunity in Latin America (Brazil and Mexico) with detailed analysis on: the effects of the economic slowdown, market size and growth, changes and trends in the security market, key drivers and recommendations. The information provides manufacturers, vendors and marketers with the tools necessary to understand and make the most of the SMB market for security hardware, software and services.

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