2009 State of the India SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009 : Market Research Report

2009 State of the India SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009

Published: Nov. 5, 2009

Executive Summary
Objectives, Scope and Methodology: India SMB Q-Pulse Survey Process; India SMB Weighting Factors by Employee Size and Sampling; Pool by Type of Business
Economic Impact on SMBs/Business Actions: India SMB Perceptions & Reactions to the Downturn; India SMB Perceptions & Reactions to the Downturn by Vertical; India SBs Weathering the Storm; India MBs Weathering the Storm; India SMBs Weathering the Storm by Vertical; India SMBs Cost Cutting Plans Next 3-6 Months; India SMBs Cost Cutting Actions Next 3-6 Months by Vertical; India SMBs Gauging the Government Response to the Economic Crises; India SMBs Awareness of Economic Stimulus Programs; India SMBs Government Response to Economic Crises and Awareness of Economic Stimulus Programs; India SMB Actions Being Considered to Increase Revenues; India SMB Actions Being Considered to Increase Revenues by Vertical; ICT Adoption/Strategic Importance Mindset; AMI’s Three Waves of Adoption; India SMB: ICT Penetration & Adoption Process; India SMB Importance of Strategic IT Issues; Current Usage and Future Purchase Plans
Current and Future Purchase Plans Summary: India SMB IT Product/Services Purchases: Last 3 Months; India SB IT Products Intentions vs. Purchases: Quarter-over-Quarter Predictability Tool; India MB IT Products Intentions vs. Purchases: Quarter-over-Quarter Predictability Tool; India SMB IT Product Unit Purchases: Last 3 Months; India SMB Outsourced IT Services Usage; India SMB IT Buying: Type of Software Purchased in Last 3 Months; India SMB IT Purchase Plans in Next 3 Months; India SMB IT Product Unit Purchases: Next 3 Months; India SMB Planned Usage of Outsourced IT Services; India SMB IT Spending: Type of Software Planned for Purchase in Next 3 Months; India SMBs Planned Windows 7 Operating System Overview; India SMB Operating Systems Usage; India SMB - Interest in Types of SaaS and ITaaS; India SMB Software-as-a-Service (SaaS) Applications Overview; India SMB Managed Services Usage; India SMB Printing Overview
Market Opportunity Assessment/Total Addressable Market: Total ICT Spending Summary; India SMB IT Products/Services Purchasing: Current and Planned; India SMB Total ICT Market Quarterly Spending; India SMB Quarterly Spending Shifts: SB vs. MB; India SMB Total Market ICT Spending by Category; India SMB Average ICT Spending by Product: Last 3 Months; India SMB Average ICT Spending by Product: Next 3 Months
Media Usage and Future Investments: India SMBs Social Media and Search Engine Usage; India SB Focus of Significant Technology Investments; India MB Focus of Significant Technology Investments
Competitive Landscape: India SMB: Computing Products Competitive Landscape -; Current Brand Ownership; India SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Current Brand Ownership; India SMB: Computing Products Competitive Landscape -; Future Brands Being Considered; India SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Future Brands Being Considered
Routes-To-Market & Channel Partner Perspective: India SMB Channel Utilization: Percent of SMBs Utilizing Channels for Recent IT Purchases; India SMB Channel Utilization: Outsourced IT Services Providers
Appendix: India SMB Sample Breakout by Employee Size and Vertical Industries; India SMB Universe Firmographics: Market Sizing by Employee Size, Vertical Industries, Annual Revenues and # of PCs; India SB Firmographic Overview by Employee Size; India MB Firmographic Overview by Employee Size; India SMB Firmographic Overview by Vertical

Abstract

This report summarizes the findings of the third wave of AMI’s quarterly tracker (Q-Pulse) survey conducted among small (1-99 employees) and medium (100-999) businesses (SMBs) in India. The survey was completed among a representative sample of the top business decision makers and/or technology decision makers during September and October of 2009.

These findings were compared to the first and second waves of Q-Pulse (QP1 2009 and QP2 2009), and prior AMI survey research (Q4 2008), as relevant.

The main study objectives include the following:

Understanding the impact of the economic environment on IT purchase decision-making from an SMB perspective.
Identifying IT and telecom-related mindsets, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009—in particular as the impact of the economic stimulus is felt and the current recession gives way to an improving economy.
Determining shifts in ICT quarterly spending (QoQ) by comparison across major product categories.
Tracking changes in buying process and buying criteria.

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2009 State of the India SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009

Table of Contents

Abstract