2009 State of the Germany SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009 : Market Research Report

2009 State of the Germany SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009

Published: Nov. 2, 2009

Executive Summary
Objectives, Scope and Methodology
Economic Impact on SMBs/Business Actions: Germany SMB Perceptions & Reactions to the Downturn; Germany SMB Perceptions & Reactions to the Downturn by Vertical; Germany SBs Weathering the Storm; Germany MBs Weathering the Storm; Germany SMBs Weathering the Storm by Vertical; Germany SMBs Cost Cutting Plans Next 3-6 Months; Germany SMBs Cost Cutting Actions Next 3-6 Months by Vertical; Germany SMBs Gauging the Government Response to the Economic Crises; Germany SMBs Awareness of Economic Stimulus Programs; Germany SMBs Government Response to Economic Crises and Awareness of Economic Stimulus Programs; Germany SMB Actions Being Considered to Increase Revenues; Germany SMB Actions Being Considered to Increase Revenues by Vertical; ICT Adoption/Strategic Importance Mindset; AMI’s Three Waves of Adoption; Germany SMB: ICT Penetration & Adoption Process; Germany SMB Importance of Strategic IT Issues
Current Usage and Future Purchase Plans: Current and Future Purchase Plans Summary; Germany SMB IT Product/Services Purchases: Last 3 Months; Germany SB IT Products Intentions vs. Purchases: Quarter-over-Quarter Predictability Tool; Germany MB IT Products Intentions vs. Purchases: Quarter-over-Quarter Predictability Tool; Germany SMB IT Product Unit Purchases: Last 3 Months; Germany SMB Outsourced IT Services Usage; Germany SMB IT Buying: Type of Software Purchased in Last 3 Months; Germany SMB IT Purchase Plans in Next 3 Months; Germany SMB IT Product Unit Purchases: Next 3 Months; Germany SMB Planned Usage of Outsourced IT Services; Germany SMB IT Spending: Type of Software Planned for Purchase in Next 3 Months; Germany SMBs Planned Windows 7 Operating System Overview; Germany SMB Operating Systems Usage; Germany SMB - Interest in Types of SaaS and Managed Services; Germany SMB Software-as-a-Service (SaaS) Applications Overview; Germany SMB Managed Services Usage; Germany SMB Printing Overview
Market Opportunity Assessment/Total Addressable Market: Total Germany SMB ICT Spending Summary; Germany SMB IT Products/Services Purchasing: Current and Planned; Germany SMB Total ICT Market Quarterly Spending; Germany SMB Quarterly Spending Shifts: SB vs. MB; Germany SMB Total Market ICT Spending by Category; Germany SMB Average ICT Spending by Product: Last 3 Months; Germany SMB Average ICT Spending by Product: Next 3 Months
Media Usage and Future Investments: Germany SMBs Social Media and Search Engine Usage; Germany SB Focus of Significant Technology Investments; Germany MB Focus of Significant Technology Investments
Competitive Landscape: Germany SMB: Computing Products Competitive Landscape - Current Brand Ownership; Germany SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Current Brand Ownership; Germany SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Current Brand Ownership; Germany SMB: Computing Products Competitive Landscape - Future Brands Being Considered; Germany SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Future Brands Being Considered
Routes-To-Market & Channel Partner Perspective: Germany SMB Channel Utilization: Percent of SMBs Utilizing Channels for Recent IT Purchases; Germany SMB Channel Utilization: Outsourced IT Services Providers
Appendix: Germany SMB Sample Breakout by Employee Size and Vertical Industries; Germany SMB Universe Firmographics: Market Sizing by Employee Size, Vertical Industries, Annual Revenues and # of PCs; Germany SMB Firmographic Overview by Employee Size

Abstract

This report summarizes the findings of the third wave of AMI’s quarterly tracker (Q-Pulse) survey conducted among small (1-99 employees) and medium (100-999) businesses (SMBs) in Germany. The survey was completed among a representative sample of the top business decision makers and/or technology decision makers during September and October of 2009.

These findings were compared to the first and second waves of Q-Pulse (QP1 2009 and QP2 2009), and prior AMI survey research (Q4 2008), as relevant.

The main study objectives include the following:

Understanding the impact of the economic environment on IT purchase decision-making from an SMB perspective.
Identifying IT and telecom-related mindsets, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009—in particular as the impact of the economic stimulus is felt and the current recession gives way to an improving economy.
Determining shifts in ICT quarterly spending (QoQ) by comparison across major product categories.
Tracking changes in buying process and buying criteria.

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2009 State of the Germany SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009

Table of Contents

Abstract