Web Content Management Market Shares, Strategies, and Forecasts, Worldwide, 2009 to 2015 : Market Research Report

Web Content Management Market Shares, Strategies, and Forecasts, Worldwide, 2009 to 2015

Published: Nov. 4, 2009 - 625 Pages

WEB CONTENT MANAGEMENT EXECUTIVE SUMMARY: Web Content Management Market Driving Forces; Web Content Management Market Shares; Web Content Management Market Forecasts
1. WEB CONTENT MANAGEMENT MARKET DESCRIPTION AND MARKET DYNAMICS: 1.2 Key Trends in the WCM Market; 1.3 Web Publishing; 1.4 Enterprise Web Content Management Foundation; 1.5 Security for Web Content Management; 1.6 Content Management In Different Size Organizations; 1.7 Web 2.0 Internet Scale Mainstream Applications
2. WEB CONTENT MANAGEMENT MARKET SHARES AND MARKET FORECASTS: 2.1 Web Content Management Market Driving Forces; 2.2 Web Content Management Market Shares; 2.3 Web Content Management Market Forecasts; 2.4 Content Management Regional Analysis; 2.5 Language Translation Market Driving Forces; 2.6 Machine Language Translation Market Shares; 2.7 Machine Language Translation Market Forecasts; 2.8 Language Translation By Humans Market Shares
3. WEB CONTENT MANAGEMENT PRODUCT DESCRIPTION: 3.1 Open Text / Vignette; 3.2 IBM Lotus Web Content Management; 3.3 EMC; 3.4 Microsoft Share Point Web Content Management; 3.5 Oracle / Stellent; 3.6 Autonomy / Interwoven; 3.7 FatWire Content Server; 3.8 Percussion; 3.9 Open Source CMS; 3.10 Joomla!; 3.11 Drupal; 3.12 WordPress; 3.13 Alfresco; 3.14 Acquia; 3.15 Sitecore; 3.16 EPiServer; 3.17 Lionbridge; 3.18 IBM; 3.19 Open Text / Red Dot Language Translation Localization of Web Content Management; 3.20 SDL Trados Bosch Web-Based Portal Solution; 3.21 Systran
4. WEB CONTENT MANAGEMENT TECHNOLOGY: 4.1 Web Content Management Functions; 4.2 Identify Assets; 4.3 SOA Governance Facilitates Change And Information Transformation; 4.4 Web 2.0; 4.6 Content Management vs. SOA Integration Implementations; 4.7 Target Markets; 4.8 Authoring Tool Technology Vendors; 4.9 Collaborative Document Management
5. WEB CONTENT MANAGEMENT COMPANY PROFILES: 5.1 Adobe Systems; 5.2 Alfresco; 5.3 Autonomy / Interwoven; 5.4 Day Software; 5.5 Drupal; 5.6 Ektron; 5.7 EMC; 5.8 EPiServer; 5.9 Fujitsu; 5.10 Hewlett Packard (HP); 5.11 IBM; 5.12 Joomla; 5.13 Lionbridge; 5.14 Magnolia; 5.15 Microsoft Corporation; 5.16 Nstein Technologies; 5.17 Open Text; 5.18 Oracle; 5.19 Percussion; 5.20 SDL / Trados; 5.21 Sitecore; 5.22 Tibco; 5.23 WordPress; 5.24 List of Other Selected Web Content Management Companies
List of Tables and Figures: Table ES-1; Web Content Server Market Driving Forces; Table ES-1 (Continued); Web Content Server Market Driving Forces; Table ES-2; Market Advantages of Web Content Servers; Table ES-2 (Continued); Market Advantages of Web Content Servers; Figure ES-3; Worldwide Web Content Management Software Shipments; License, Maintenance, and Services Market Shares, Dollars,; Figure ES-4; Web Content Management License, Maintenance, and; Services Market Forecasts, Dollars, Worldwide, 200; Table 1-1; Web Content Management Capabilities; Table 1-2; Factors Impacting Web Content Management; Table 1-3; Web Publishing Functions; Figure 1-4; Web Content Management Agile Business Process; Table 1-5; Web Publishing Functions; Table 1-6; Content Management Digital Asset Uses; Table 2-1; Web Content Server Market Driving Forces; Table 2-1 (Continued); Web Content Server Market Driving Forces; Table 2-2; Market Advantages of Web Content Servers; Table 2-2 (Continued); Market Advantages of Web Content Servers; Figure 2-3; Worldwide Web Content Management Software Shipments; License, Maintenance, and Services Market Shares, Dollars,; Table 2-4; Worldwide Web Content Management Software Shipments; License, Maintenance, and Services Market Shares, Dollars,; Worldwide, First Three Quarters 2009; Figure 2-5; Business Process After Changes; Figure 2-6; Autonomy Top Law Firm Revenue; Figure 2-7; Web Content Management Shipments License; Market Shares, Dollars, Worldwide, First Three Quarters 2009; Table 2-8; Web Content Management Shipments License; Market Shares, Dollars, Worldwide, First Three Quarters 2009; Figure 2-9; Web Content Management Shipments Maintenance and; Services Market Shares, Dollars, Worldwide, First; Three Quarters 2009; Figure 2-10; Web Content Management Shipments Maintenance and; Services Market Shares, Dollars, Worldwide, First; Three Quarters 2009; Figure 2-11; Web Content Management License, Maintenance,; and Services Market Forecasts, Dollars, Worldwide, 200; Table 2-12; Web Content Management License and Services, Market; Forecasts, Enterprise and Midmarket, Worldwide, 200; Table 2-13; Content Management Framework Modules; Table 2-14; Web Content Management Driving Forces; Table 2-15; Competitive Aspects In The Web Content Management Industry; Table 2-16; Web Content Management Functions; Table 2-16 (Continued); Web Content Management Functions; Figure 2-17; Web Content Management Enterprise License Market; Forecasts, Dollars, Worldwide, 200; Figure 2-18; Web Content Management Enterprise Market Forecasts,; Units, Worldwide, 200; Figure 2-19; Web Content Management Midmarket License Market; Forecasts, Dollars, Worldwide, 200; Figure 2-20; Web Content Management Mid Market Forecasts, Units,; Worldwide, 200; Table 2-21; Web 2.0 Internet Content Management Benefits; Figure 2-22; Web Content Management Services Market Forecasts,; Dollars, Worldwide, 200; Figure 2-23; Regional Web Content Management Segments,; First Three Quarters 2009; Figure 2-24; Regional Web Content Management Segments,; First Three Quarters 2009; Table 2-25; Localization Translation Market Driving Forces; Table 2-25 (Continued); Localization Translation Market Driving Forces; Table 2-26; Enterprise Market Sectors Needing Translation; Table 2-27; Software Translation Market Disruptive Market Forces; Figure 2-28; Language Translation License Market Shares, Worldwide,; First Three Quarters 2009; Table 2-29; Machine Language Translation License, Maintenance, and; Software Services Market Shares, Dollars, Worldwide,; First Three Quarters 2009; Table 2-30; Lionbridge Localization Solution Functions; Figure 2-31; Machine Language Translation Market Forecasts, License,; Maintenance, and Services, Worldwide, Dollars, 200; Table 2-32; Machine Language Translation Market Forecasts,; Worldwide, Units and Dollars, 200; Figure 2-33; Language Translation Services Market Shares,; Worldwide, Dollars, First Three Quarters 2009; Table 2-33; Language Translation Services Market Shares, Dollars,; Worldwide, First Three Quarters 2009; WEB CONTENT MANGEMENT PRODUCT DESCRIPTION; Table 3-1; Open Text Web Solution Functions; Table 3-2; Open Text / Red Dot Web 2.0 Positioning; Table 3-3; Open Text / Red Dot Web Experience Delivery Functions; Table 3-4; Open Text / Red Dot Systems that Support Work Across Siloed Infrastructure; Table 3-5; Open Text / Red Dot Web Solutions for the Social Marketplace; Table 3-6; Open Text / Red Dot Web Solutions Features; Table 3-7; Open Text / Red Dot Web Solutions Functions; Table 3-8; Open Text / Red Dot Web Site Localization Features; Table 3-8 (Continued); Open Text / Red Dot Web Site Localization Features; Table 3-9; Open Text Web Solutions for Microsoft Features; Figure 3-10; Open Text Web Solutions for Microsoft Features; Table 3-11; Open Text Public Facing Web Sites; Table 3-12; Open Text Intranets; Table 3-13; Open Text Extranets; Table 3-14; Open Text Web Content Management Business; Scenario Requirements; Table 3-15; Open Text Performance Optimization Functions; Table 3-16; Open Text RedDot Web Solutions 10 Benefits; Table 3-16 (Continued); Open Text RedDot Web Solutions 10 Benefits; Figure 3-17; Open Text RedDot CMS Static And Dynamic; Publishing Models; Table 3-18; IBM Lotus Web Content Management Search Capabilities; Figure 3-19; IBM Closed Cycle Web Content Management Model; Table 3-20; IBM Web Content Stepwise Scenario Management; Table 3-20 (Continued); IBM Web Content Stepwise Scenario Management; Figure 3-21; WebSphere Web Content Management Integration; Developer Assembly Diagram; Figure 3-22; WebSphere Web Content Management Integration; Developer Business Process; Figure 3-23; WebSphere Web Content Management Integration; Developer Business Object BO1; Figure 3-24; WebSphere Web Content Management Integration; Developer Business Object after Modification; Table 3-25; WebSphere Web Content Management Integration; Developer Task interface; Figure 3-26; WebSphere Web Content Management Integration; Developer Business Process After Changes; Table 3-27; IBM Lotus Web Content Management Features; Table 3-27 (Continued); IBM Lotus Web Content Management Features; Table 3-28; IBM Lotus Web Content Management Benefits; Table 3-29; IBM Lotus Web Content Management Benefits; Table 3-30; IBM Web Content Management Key Components; Table 3-31; IBM Web Content Management iWidgets Deployment Steps; Table 3-32; IBM Web Content Management System Supports; Selecting The Widget Type and Source; Table 3-33; IBM Web Content Management LotusLive Engage services; Figure 3-34; IBM LotusLive Engage Dashboard; Table 3-35; IBM Lotus Web Content Management Dashboard Items:; Table 3-36; EMC WCM Capabilities Include Documentum Modules; Table 3-37; EMC Documentum Interactive Accelerated; Delivery Services Benefits; Table 3-38; EMC Documentum Content Server Products; Table 3-38 (Continued); EMC Documentum Content Server Products; Table 3-39; EMC Brand Management Solutions Key Benefits; Table 3-40; EMC Web Content Management Solutions Key Benefits; Table 3-41 65; Microsoft Share Point Web Content Management Functions; Table 3-42; Microsoft Business Collaboration Platform Categories of Function; Figure 3-43; Microsoft Business Collaboration Server; Table 3-44; Microsoft SharePoint Web Content Management; Repository Functions; Table 3-45; Microsoft SharePoint Web Content List Functions; Table 3-45 (Continued); Microsoft SharePoint Web Content List Functions; Table 3-46; Microsoft SharePoint Web Content Management Features; Table 3-47; Microsoft SharePoint Web Content Management Capabilities; Table 3-48; Microsoft SharePoint Web Content Management; Business Connectivity Services,; Table 3-49; Oracle UCM: Web Content Management Benefits; Table 3-50; Oracle / Stellent Web Content Management; Automated Template Driven Site Creation; Table 3-51; Oracle Universal Content Management: Web; Content Management Key Features; Table 3-52; Oracle Universal Content Management: Web C; ontent Management Key Benefits; Table 3-52; Oracle Web Content Management Universal; Content Management Key Advantages:; Table 3-53; Oracle / Stellent Web Content Management Touchpoints; As An Aspect Of Business Strategy; Table 3-54; Oracle / Stellent Web Content Management Multisite; Applications Business Strategy; Table 3-55; OracleWeb Content Management of Multiple Web Sites; Table 3-55 (continued); OracleWeb Content Management of Multiple Web Sites; Table 3-56; Oracle Single, Unified Architecture for Content Management; Table 3-57; Autonomy / Interwoven Web Social Media Analysis; Table 3-58; Autonomy / Interwoven Social Media Analysis Functions; Table 3-59; Autonomy / Interwoven Social Media Management Functions; Table 3-59 (Continued); Autonomy / Interwoven Social Media Management Functions; Table 3-60; Interwoven Composite Application Provisioning; (CAP) Solution Technical Specifications; Table 3-61; Interwoven Composite Application Provisioning; (CAP) Solution Key features; Table 3-62; Interwoven Composite Application Provisioning; (CAP) Solution Architecture; Table 3-63; FatWire Products; Table 3-64; FatWire Content Server Functions; Table 3-65; FatWire Content Server Dash Interface Designed; For Business Users; Table 3-66; FatWire Content Server Functions; Table 3-67; FatWire Content Server Features; Table 3-67 (Continued); FatWire Content Server Features; Figure 3-68; Percussion Product Capabilities; Table 3-69; Percussion Web Content Management Functions; Table 3-69 (Continued); Percussion Web Content Management Functions; Table 3-70; Joomla Web Content Management Types Of System; Table 3-71; Web sites That Use Joomla:; Table 3-72; Core Joomla Framework Systems To Be Built; Table 3-73; Joomla Web Content Management System Features; Figure 3-74; WordPress State-Of-The-Art Publishing Platform; Figure 3-75; Alfresco Open Source Web Content Management; Figure 3-76; Alfresco Surf platform; Table 3-77; Acquia Drupal Features; Figure 3-78; Sitecore User Interface; Table 3-79; Language Translation Software Positioning; Table 3-80; Language Translation Content Positioning; Table 3-81; Leading Enterprise Organizations Use Of Localization Solutions; Table 3-82; Lionbridge Localization Solution Functions; Table 3-83; Lionbridge Freeway™ Hosted Technology Platform; Table 3-84; Lionbridge Freeway Functionality Exposed Via Web Services; Table 3-85; Lionbridge Use of Web Services Simplifies Translation Process; Table 3-86; IBM WebSphere® Translation Server; Table 3-87; SDL Trados/ Bosch Web-Based Portal Solution Challenges; Table 3-88; SDL Trados Bosch Web-Based Portal Solution Elements; Table 3-89; SDL Trados Bosch Web-Based Portal Solution Benefits; Table 3-90; SDL Global Information Management Products Complex Processes; Figure 3-91; SDL Enterprise-Ready Web Content Management; Table 3-92; SDL Enterprise Class Web Content Management; Table 3-93; Idiom ® WorldServer™ Positioned As Globalization; Software Solution Components; Table 3-94; Systran Machine Translation (MT) Technology Features; Table 3-95; Systran Machine Translation (MT) Technology Applications; Table 3-96; List Of Industry Specialized Dictionaries Developed By Systran:; Table 4-1; Web Content Management Functions; Table 4-2; SOA Governance Framework Aspects; Table 4-3; SOA Governance Framework; Figure 4-4; SOA Governance Vitality Method (SGVM); Figure 4-5; SGMM Maturity Model Domains And Capabilities; Figure 4-6; IBM Model to Assemble, Deploy, Manage SOA; Governance lifecycle Support of SOA Governance; Table 4-7; IBM SOA Governance Enabling Tools:; Table 4-7 (Continued); IBM SOA Governance Enabling Tools:; Table 4-7 (Continued); IBM SOA Governance Enabling Tools:; Table 4-8; AJAX Aspects; Table 4-9; Web Content Management Technologies; Table 4-10; Lifecycle Requirements For Controlling Content; Table 4-11; Key Mission Of Web Content Management; Table 4-12; Web Content Management Architecture; Table 4-13; Collaborative Document Management Functions; Table 4-13 (Continued); Collaborative Document Management Functions; Table 4-13 (Continued); Collaborative Document Management Functions; Table 4-13 (Continued); Collaborative Document Management Functions; Table 4-13 (Continued); Collaborative Document Management Functions; Table 4-14; Document Management Collaboration Modules; Table 4-15; Document Management Collaboration Module Features; Table 4-15 (Continued); Document Management Collaboration Module Features; Table 5-1; Autonomy Information Technology Positioning; Table 5-2; Autonomy Information Meaning Based Marketing; Figure 5-3; Autonomy Interwoven Meaning Based Marketing; Table 5-4; Autonomy Information Marketing Benefits; Figure 5-5; Autonomy Interwoven Major Brands Adopting Systems; Figure 5-6; Autonomy Interwoven Customers; Figure 5-7; Autonomy Interwoven OEM Partners; Table 5-8; Autonomy Interwoven Web Content Management Functions; Table 5-9; Autonomy Interwoven Modules; Figure 5-10; Autonomy Revenue Q2 2009; Figure 5-11; Autonomy Revenue; Figure 5-12; Autonomy Revenue Discussion; Table 5-13; Day Software Open Source Contributions; Table 5-14; Drupal Applications Positioning; Table 5-15; Drupal Built-In Functionality; Table 5-16; Ektron Web Site Functions; Table 5-17; Fujitsu CentraSite SOA Product Suite Features; Table 5-18; Fujitsu CentraSite SOA Management Information; Table 5-19; Hewlett Packard Product and Services Positioning; Table 5-20; Hewlett Packard Global Positioning; Table 5-21; Hewlett Packard Tower Software Global, Vertical Markets; Table 5-22; Hewlett Packard Tower Software Global,; Reducing Risk During Litigation; Table 5-23; Hewlett Packard Tower Software Microsoft Office® Documents; Table 5-24; Hewlett Packard Tower TRIM Context Features Overview; Figure 5-25; IBM SMB Partner Go to Market Approach; Table 5-26; IBM Strategic Priorities; Figure 5-27; LionBridge Positioning Snapshot; Figure 5-28; Lionbridge Language Services Industry Structure; Figure 5-29; LionBridge Large Scale Contracts; Figure 5-30; LionBridge Macro Market Trends; Figure 5-31; LionBridge Global Mobile Workforce; Table 5-32; Lionbridge Industries Served; Table 5-33; Lionbridge Production Process Deliverables; Table 5-34; Lionbridge Services:; Table 5-35; LQS Functions; Table 5-36; Lionbridge Terminology Management; Identifying, Capturing, and Deploying This Unique Terminology; Table 5-37; Lionbridge Globalization Audits Address:; Table 5-38; Lionbridge Cultural Assessments Elements:; Table 5-39; Lionbridge ROI; Table 5-40; Lionbridge Clients Who Purchased More; Than $2.0 Million In Services In 2008; Table 5-40 (Continued); Lionbridge Clients Who Purchased More; Than $2.0 Million In Services In 2008; Figure 5-41; LionBridge Client Base; Table 5-42; Lionbridge Competitors; Table 5-43; Lionbridge Technologies Principal Operational Facilities; Table 5-43 (Continued); Lionbridge Technologies Principal Operational Facilities; Table 5-43 (Continued); Lionbridge Technologies Principal Operational Facilities; Figure 5-44; Summary of Lionbridge Revenue By Geographical Region; Table 5-45; Magnolia Content Management Systems Features; Table 5-46; Magnolia Software Capabilities; Table 5-47; Microsoft Response to Security Vulnerabilities; Figure 5-48; Nstein Technologies Revenue; Table 5-49; Nstein Revenue; Table 5-50; Nstein Solutions; Table 5-51; Nstein Clients; Table 5-52; Oracle / Stellent Enterprise Content Management (ECM) Software Solutions 192; Table 5-53; Percussion Customers; Table 5-54; SDL Customers; Table 5-54 (Continued); SDL Customers; Table 5-55; SDL Trados Studio 2009 Features; Table 5-56; SDL Trados Studio 2009 Functions; Table 5-56 (Continued); SDL Trados Studio 2009 Functions; Table 5-57; SDL Products And Services; Table 5-58; SDL / Idiom Linguistic Services; Table 5-58 (Continued); SDL / Idiom Linguistic Services; Table 5-59; SDL Primary Localization Tools; Table 5-60; SDL Multi-Media Studio Functions; Table 5-61; Types of SDL Multimedia Projects; Table 5-62; WordPress Customers

Abstract

LEXINGTON, Massachusetts (November 4, 2009) �C WinterGreen Research announces that it has a new study on Web Content Management software and services. The 2009 study has 625 pages, 215 tables and figures. Web content management is useful to businesses and the enterprise as the Internet becomes a significant retail channel and provides message transport for the supply chain. Worldwide markets are poised to achieve significant growth as the globally integrated enterprise uses systems to build out localized Web e©\commerce sites that support a brand in every region. Information integration has led to transformation of batch systems to real time systems. Improved maintenance costs are being achieved using Web content management. People can use information transformation technology that is flexible and can be applied in many different ways. Web content management is a significant aspect of the information transformation.

Web content management markets have grown as more content management is reclassified as more content touches the Web. The Web has become a significant channel for every enterprise. The Web is used to manage the supply chain in many cases. Social media are a large part of Web presence and consume Web content management software capability.

Protecting a global brand, delivering streaming video to a corporate portal, and making complex images available to promote products and services are a significant aspect of Web content management. Managing rich media assets is an essential component of an enterprise Web content platform.

Increasing volumes of rich media assets means companies are struggling to easily find, manipulate and re©\purpose rich media content across the enterprise. The digital brand management systems put users in control of rich media assets. Key capabilities relate to creative tool and processing integrations. Media transformation and analysis can be accomplished. Media rendition and updates can be achieved. Thumb nailing is supported to better visualize pictures and images. Time©\based multimedia indexing and management is provided. PowerPoint slide©\level assembly can be consolidated.

Rich media vocabulary driven categorization can be accomplished. Metadata driven rich media search and retrieval is automated. Enterprise e©\business systems integration is a central aspect of e©\business content management. The unstructured information takes on many of the characteristics of structured information when it is tagged. Unstructured data is being perceived as useful for making intelligent business decisions. Competitive factors in the enterprise content management industry include the availability of a framework, the ability to implement localization, quality, scalability, and reliability of software. Language translation software and services are needed to establish a local presence. No matter what the enterprise, organization, or business charter is, language translation is needed to establish a local presence.

According to Susan Eustis, the lead author of the study, �°the globally integrated enterprise is the market driving force in Web content management markets. The ability to control content within a company promotes reuse of the content. Web systems protect the brand by ensuring consistency and supporting management systems that achieve enforcement.��

Marketing is vital as companies seek to differentiate their message. Fragmented markets are confusing to people making purchase decisions. A content management system that consistent brand message sets a company above its competition. Success hinges on agility and consistency in communicating the brand.

Web content management software markets at $$635 million in 2009 are forecast to become $1.4 billion by the end of the forecast period in 2015. Software is becoming much more robust as it combines the separate Web content, digital asset content, enterprise content, and rich media systems that have been used separately hitherto to support combined Web content management services. The combination of technologies is anticipated to create systems that are more useful. These markets are part of a $3.5 billion larger enterprise content management market, forecast to reach $10.3 billion by 2015.

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Web Content Management Market Shares, Strategies, and Forecasts, Worldwide, 2009 to 2015

Table of Contents

Abstract