2009 State of the France SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009 : Market Research Report

2009 State of the France SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009

Published: Oct. 30, 2009

Executive Summary
Objectives, Scope and Methodology
Economic Impact on SMBs/Business Actions: France SMB Perceptions & Reactions to the Downturn; France SMB Perceptions & Reactions to the Downturn by Vertical; France SBs Weathering the Storm; France MBs Weathering the Storm; France SMBs Weathering the Storm by Vertical; France SMBs Cost Cutting Plans Next 3-6 Months; France SMBs Cost Cutting Actions Next 3-6 Months by Vertical; France SMBs Gauging the Government Response to the Economic Crises; France SMBs Awareness of Economic Stimulus Programs; France SMBs Government Response to Economic Crises and Awareness of Economic Stimulus Programs; France SMB Actions Being Considered to Increase Revenues; France SMB Actions Being Considered to Increase Revenues by Vertical; ICT Adoption/Strategic Importance Mindset; AMI’s Three Waves of Adoption; France SMB: ICT Penetration & Adoption Process; France SMB Importance of Strategic IT Issues
Current Usage and Future Purchase Plans: Current and Future Purchase Plans Summary; France SMB IT Product/Services Purchases: Last 3 Months; France SB IT Products Intentions vs. Purchases: Quarter-over-Quarter Predictability Tool; France MB IT Products Intentions vs. Purchases: Quarter-over-Quarter Predictability Tool; France SMB IT Product Unit Purchases: Last 3 Months; France SMB Outsourced IT Services Usage; France SMB IT Buying: Type of Software Purchased in Last 3 Months; France SMB IT Purchase Plans in Next 3 Months; France SMB IT Product Unit Purchases: Next 3 Months; France SMB Planned Usage of Outsourced IT Services; France SMB IT Spending: Type of Software Planned for Purchase in Next 3 Months; France SMBs Planned Windows 7 Operating System Overview; France SMB Operating Systems Usage; France SMB - Interest in Types of SaaS and Managed Services; France SMB Software-as-a-Service (SaaS) Applications Overview; France SMB Managed Services Usage; France SMB Printing Overview
Market Opportunity Assessment/Total Addressable Market: Total France SMB ICT Spending Summary; France SMB IT Products/Services Purchasing: Current and Planned; France SMB Total ICT Market Quarterly Spending; France SMB Quarterly Spending Shifts: SB vs. MB; France SMB Total Market ICT Spending by Category; France SMB Average ICT Spending by Product: Last 3 Months; France SMB Average ICT Spending by Product: Next 3 Months
Media Usage and Future Investments: France SMBs Social Media and Search Engine Usage; France SB Focus of Significant Technology Investments; France MB Focus of Significant Technology Investments
Competitive Landscape: France SMB: Computing Products Competitive Landscape - Current Brand Ownership; France SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Current Brand Ownership; France SMB: Computing Products Competitive Landscape - Future Brands Being Considered; France SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Future Brands Being Considered; Routes-To-Market & Channel Partner Perspective; France SMB Channel Utilization: Percent of SMBs Utilizing Channels for Recent IT Purchases; France SMB Channel Utilization: Outsourced IT Services Providers; Appendix; France SMB Sample Breakout by Employee Size and Vertical Industries; France SMB Universe Firmographics: Market Sizing by Employee Size, Vertical Industries, Annual Revenues and # of PCs; France SMB Firmographic Overview by Employee Size

Abstract

This report summarizes the findings of the third wave of AMI’s quarterly tracker (Q-Pulse) survey conducted among small (1-99 employees) and medium (100-999) businesses (SMBs) in France. The survey was completed among a representative sample of the top business decision makers and/or technology decision makers during September and October of 2009.

These findings were compared to the first and second waves of Q-Pulse (QP1 2009 and QP2 2009), and prior AMI survey research (Q4 2008), as relevant.

The main study objectives include the following:

Understanding the impact of the economic environment on IT purchase decision-making from an SMB perspective.
Identifying IT and telecom-related mindsets, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009—in particular as the impact of the economic stimulus is felt and the current recession gives way to an improving economy.
Determining shifts in ICT quarterly spending (QoQ) by comparison across major product categories.
Tracking changes in buying process and buying criteria.

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2009 State of the France SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009

Table of Contents

Abstract