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4Q09 Poland Mobile Operator Forecast, 2009 - 2013: Poland will have 48.4 million mobile subscribers in 2013 with Polkomtel taking 32.3% market share

Published by: IE Market Research Corp.

Published: Nov. 4, 2009 - 118 Pages


Table of Contents


Companies Covered in this Country Mobile Operator Forecast
PTC (T-Mobile International AG)
Polkomtel S.A.
PTK Centertel SP. Ltd.
P4 Sp. z o.o. (Play)
Annual Results & Forecasts for each of the above operators is covered in this report for: CY 2001-CY 2013. Quarterly Results & Forecasts are covered for: March 2003 - June 2011
PREPAID AND POSTPAID SUBSCRIBERS
SUBSCRIBER GROWTH (YoY)
SUBSCRIBERS BY OPERATOR
SUBSCRIBER GROWTH BY OPERATOR (YoY)
NET SUBSCRIBER ADDS BY OPERATOR
NET SUBSCRIBER ADDS GROWTH BY OPERATOR
MONTHLY CHURN BY OPERATOR
POST-PAID SUBSCRIBERS BY OPERATOR
POST-PAID SUBSCRIBER GROWTH BY OPERATOR (YoY)
PREPAID/WHOLESALE SUBSCRIBERS BY OPERATOR
PREPAID/WHOLESALE SUBSCRIBER GROWTH BY OPERATOR
POST-PAID % OF TOTAL SUBSCRIBERS BY OPERATOR
PREPAID/WHOLESALE % OF TOTAL SUBSCRIBERS BY OPERATOR
POST-PAID NET ADDS BY OPERATOR
POST-PAID ADDS GROWTH BY OPERATOR (YoY)
PREPAID/WHOLESALE NET ADDS BY OPERATOR
PREPAID/WHOLESALE ADDS GROWTH BY OPERATOR
MONTHLY ARPU BY OPERATOR
MONTHLY ARPU GROWTH BY OPERATOR (YoY %)
DATA % OF SERVICE REVENUES BY OPERATOR
MONTHLY DATA ARPU BY OPERATOR
DATA ARPU GROWTH BY OPERATOR (YoY)
MONTHLY VOICE ARPU BY OPERATOR
VOICE ARPU GROWTH BY OPERATOR (YoY)
VOICE REVENUE PER MINUTE BY OPERATOR *
VOICE REVENUE PER MINUTE GROWTH BY OPERATOR (YoY) *
MOU PER SUBSCRIBER BY OPERATOR (MINUTES/MONTH) *
MOU/SUBSCRIBER GROWTH BY OPERATOR (YoY %) *
SHARE OF TOTAL SUBSCRIBERS BY OPERATOR
HHI INDEX BY SUBSCRIBER SHARE
SHARE OF NET ADDS BY OPERATOR
SHARE OF POST-PAID NET ADDS BY OPERATOR
SHARE OF PREPAID/WHOLESALE NET ADDS BY OPERATOR
SHARE OF SERVICE REVENUE BY OPERATOR
HHI INDEX BY SERVICE REVENUE SHARE
YoY CHANGE IN REVENUE SHARE BY OPERATOR
REPORTED REVENUE BY OPERATOR (REPORTING CURRENCY)
SERVICE REVENUE BY OPERATOR (REPORTING CURRENCY)
EBITDA BY OPERATOR (REPORTING CURRENCY)
CAPEX BY OPERATOR (REPORTING CURRENCY) **
SERVICE REVENUE GROWTH BY OPERATOR (YoY)
EBITDA GROWTH BY OPERATOR (YoY)
EBITDA/REPORTED REVENUE BY OPERATOR
EBITDA/SERVICE REVENUE BY OPERATOR
EBITDA/INCREMENTAL SERVICE REVENUE BY OPERATOR
CAPEX/REPORTED REVENUE BY OPERATOR **
CAPEX/SERVICE REVENUE BY OPERATOR **
(EBITDA-CAPEX)/REPORTED REVENUE BY OPERATOR **
EBITDA MARGIN EXPANSION/CONTRACTION BY OPERATOR
REPORTED REVENUE BY OPERATOR (USD)
ARPU BY OPERATOR (USD)
DATA ARPU BY OPERATOR (USD)
VOICE REV/MINUTE BY OPERATOR (USD) *
SERVICE REVENUE BY OPERATOR (USD)
EBITDA BY OPERATOR (USD)
CAPEX BY OPERATOR (USD) **
* Available only for PTC (T-Mobile International AG), Polkomtel S.A., and PTK Centertel SP. Ltd.
** Available only for PTK Centertel SP. Ltd.

Abstract

IEMR’s Mobile Operator Forecast on Poland provides over 50 operational and financial metrics for the Polish wireless market and is one of the best forecasts in the industry. We provide five-year forecasts at the operator level going out to 2013. We also provide quarterly historical and forecast data starting in 1Q2003 and ending in 2Q2011. Operators covered for Poland include: PTC (T-Mobile International AG), Polkomtel S.A., PTK Centertel SP. Ltd., and P4 Sp. z o.o. (Play). Our Mobile Operator Forecasts are updated quarterly and are available for one-time delivery or through regular updates.

IEMR’s Global Mobile Operator Forecast covers 50 operational metrics of 200+ mobile operators in 50+ countries, making up 80% of the world’s population. Our forecasts are based on our proprietary, country-specific forecasting models. These models deploy multiple regression analysis and cross-impact matrices that estimate relationships between subscriber data, technology use and deployment data, overall economic and demographic changes expected in a particular country; and relate these to company operational and financial metrics.

Executive Summary

Subscriber growth is slowing down in Poland's mobile operator space+6.0% industry average subscriber growth in 2Q.2009

Positive ARPU growth at PTC, PTK Centertel, and P4 (Play) in the latest quarterIndustry average ARPU growth of +1.7% in 2Q.2009

EBITDA declined at Polkomtel, PTK Centertel, and P4 (Play) -11.8% industry average EBITDA growth in 2Q.2009

So what is IEMR’s Forecast?

Total wireless subscribers in Poland will rise to 48.4 million in 2013
  • We forecast that the number of mobile subscribers in Poland will increase from 43.9 million in 2008 to 48.4 million in 2013.
  • Polkomtel will continue to be the largest operator in Poland. We expect that its subscriber base will increase from 14.5 million in 2008 to 15.6 million in 2013.
  • We also forecast that numbers of subscribers at PTC (T-Mobile), PTK Centertel, and P4 (Play) will be 15.3 million, 13.8 million and 3.6 million respectively.
Polkomtel's subscriber market share will be approximately 32.3% in 2013
  • We expect that subscriber market shares of PTC (T-Mobile), Polkomtel, and PTK Centertel will continue to be approximately 30% each. Our model predicts that, by the end of 2013, the market shares will be 31.7% (PTC), 32.3% (Polkomtel), and 28.6% (PTK Centertel).
  • On the other hand, P4 (Play) will see its market share increase over the next five years. We forecast that its share of total subscribers will increase from 4.6% in 2008 to 7.4% in 2013.
ARPUs in the Polish wireless market will continue to decline slightly over the next five years
  • Our model forecasts that the industry average monthly ARPU will fall from PLN 49.06 in 2008 to PLN 43.94 in 2013.
  • Although all of the four operators will continue to have similar ARPUs, we expect that PTC's will be the lowest at PLN 41.36 per month in 2013.
EBITDA margins to decline at Polkomtel, PTC, and PTK Centertel from 2009 to 2013
  • We forecast that the industry average EBITDA margin (calculated as EBITDA/reported revenue) will decline from 33.6% in 2008 to 30.4% in 2013.
  • EBITDA margin at Polkomtel will fall from 36.5% in 2008 to 35.6% in 2013.
  • PTC's EBITDA margin will fall from 34.3% to 30.4% and PTK Centertel's EBITDA margin will fall from 37.6% to 25.5% over the forecast period, 2008 - 2013.
Please note: this is delivered as a Excel file.

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