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Opportunities in the Telecommunications and Utilities Markets

Published by: InfoTrends

Published: Oct. 5, 2009 - 14 Pages


Table of Contents


Executive Summary

Key Insights: Telecommunications

Key Insights: Utilities

Opportunities for Print Services Providers Understanding the Telecommunications and Utilities Industries

Telecommunications Defined

Trends in Telecommunications

Utilities Defined

Trends in Utilities

Similarities and Differences

Opportunities in the Telecommunications and Utilities Industries

Inclination to Outsource

Choosing not to Outsource

Factors in the Decision-Making Process

Who to Call On

Contracting Process

Applications

TransPromo Documents

Direct Marketing

Other Applications

Recommendations and Conclusions

Abstract

This paper provides insight into how print and marketing services providers can tap into the lucrative telecommunications and utilities markets. It includes market definitions, discusses key trends and challenges, considers how outsourcing decisions are made and by whom, reveals who to call on, and offers discussion topics.

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