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Clothing Retailing - Europe

Published by: Mintel International Group Ltd.

Published: Oct. 1, 2009 - 705 Pages


Table of Contents


MARKET IN BRIEF

Discretionary spending hit hard by slowdown

Clothing market declines

The outlook for clothing retailers remains uncertain

Clothing specialists dominate but it is still a highly fragmented market

Leading retailers increase market share during the downturn



EUROPEAN SUMMARY



REPORT SCOPE



TECHNICAL NOTES

Definitions

Financial definitions

Currencies

Country codes

Figure 1: Country codes

VAT

Figure 2: Europe: Standard VAT rates, 2008



EUROPEAN MARKET SIZE

Figure 3: Europe: Estimated consumer spending on clothing by country, 2008

Clothing specialists’ sales

Figure 4: Europe: Estimated specialist clothing retailers’ sales, 2007 and 2008



LEADING RETAILERS

Leading specialist clothing retailers

Figure 5: Europe: Top 20 clothing retailers in Europe, 2008/09

Market shares

European clothing markets remain highly fragmented

Leading retailers’ market shares

Figure 6: Europe: Leading clothing retailers’ market shares, 2008

Channels of distribution

Internationalisation continues

The pace of consolidation has slowed to a crawl

The growth of online



THE FUTURE



EUROPE - BACKGROUND DATA

Overview

The big five economies

Wealthiest and poorest markets

Figure 7: Europe: GDP, consumer spending and retail sales per capita by country, 2008

Fastest growing markets

Figure 8: Europe: Fastest growing economies, GDP (current prices) growth, 2004-08

Figure 9: Europe: Fastest growing retail markets, 2004-08



SUMMARY TABLES

Population

Figure 10: Europe: Population by country, 2004-08



GDP

Figure 11: Europe: GDP by country, 2004-08

Consumer expenditure

Figure 12: Europe: Total consumer expenditure (current prices), 2004-08

Inflation

Figure 13: Europe: Inflation by country, 2004-08

All retail sales

Figure 14: Europe: Retail sales by country, 2004-08



AUSTRIA



MARKET IN BRIEF



SECTOR SIZE AND FORECAST

Figure 15: Austria: Retail sales, 2004-14



RETAIL COMPETITOR ANALYSIS

Key points

Recent trends and developments

H&M is market leader

C&A in second place

KiK loses share

Vögele continues poor performance

Others

Figure 16: Austria: Leading clothing specialists, 2008

Market shares

Figure 17: Austria: Leading retailers’ share of clothing specialists sales, 2008



CHANNELS OF DISTRIBUTION

Figure 18: Austria: Estimated channels of distribution for clothing, 2008



BELGIUM



MARKET IN BRIEF



SECTOR SIZE AND FORECAST

Retailers prospects and retail forecasts

Figure 19: Belgium: Retail sales, 2004-14



RETAIL COMPETITOR ANALYSIS

Key points

Recent trends and developments

Foreign players lead the way

JBC heads the domestic pack

Future investment

Figure 20: Belgium: Leading clothing retailers, 2008/09

Market shares

Figure 21: Belgium: Leading retailers share of clothing specialists’ sales, 2008

Enterprise data

Figure 22: Belgium: Enterprise data, 2003-07



CHANNELS OF DISTRIBUTION



CZECH REPUBLIC



MARKET IN BRIEF



SECTOR SIZE AND FORECAST

Economic outlook

Retailers’ prospects

Figure 23: Czech Republic: Retail sales, 2004-14

Consumer spending & retail sales



RETAIL COMPETITOR ANALYSIS

Key points

Recent trends and developments

C&A extends its lead

H&M vs. New Yorker

Kenvelo looking troubled

A strong presence by foreign players

Figure 24: Czech Republic: Leading clothing retailers, 2008/09

Market shares

Figure 25: Czech Republic: Leading retailers share of clothing specialists’ retail sales, 2008/09



CHANNELS OF DISTRIBUTION



DENMARK



MARKET IN BRIEF



SECTOR SIZE AND FORECAST

Economic outlook

Retailers’ prospects

Figure 26: Denmark: Retail sales, 2004-14

Clothing spending



RETAIL COMPETITOR ANALYSIS

Key points

Recent trends and developments

H&M keeps moving ahead

Mixed fortunes for buying groups

Bestseller steadily growing

International operators still small

Figure 27: Denmark: Leading clothing retailers, 2008/09

Market shares

Figure 28: Denmark: Leading retailers share of clothing specialists’ sales, 2008



CHANNELS OF DISTRIBUTION

Enterprise and outlet data

Figure 29: Denmark: Clothing, textiles & footwear retail enterprises, 2003-07

Figure 30: Denmark: Clothing, textiles & footwear retail outlets, 2003-07



FINLAND



MARKET IN BRIEF



SECTOR SIZE AND FORECAST

Economic outlook

Retailers’ prospects

Figure 31: Finland: Retail sales, 2004-14

Clothing spending slowed in 2008



RETAIL COMPETITOR ANALYSIS

Key points

Recent trends and developments

H&M's lead unchallenged

A new number two

One buying group remains

Fragmented but vibrant market

Figure 32: Finland: Leading clothing retailers, 2008/09

Market shares

Figure 33: Finland: Leading retailers share of clothing specialists’ sales, 2008



CHANNELS OF DISTRIBUTION

Enterprise and outlet data

Figure 34: Finland: Clothing enterprise numbers, 2003-07

Figure 35: Finland: Clothing outlet numbers, 2003-07



FRANCE



MARKET IN BRIEF

The future

Market size and performance

The competitive landscape



BROADER MARKET ENVIRONMENT

Key points

Gradual population growth

Figure 36: France: Population trends, 2005-09

Figure 37: France: Population projections, by age group, 2005-45

Economy

Economic growth hit by current climate

Figure 38: France: Gross domestic product, 1998-2008

Prolonged period of consumer malaise

Figure 39: France: Household consumer expenditure, 1998-2008

Consumer confidence bouncing back?

Figure 40: France: Consumer confidence, January 1999-September 2009

Inflation easing

Figure 41: France: Consumer prices, 2004-08



THE MARKET IN CONTEXT

Key findings

Slow clothing growth

Figure 42: France: Consumer spending on selected categories of goods, 2004-08

Little inflation in the sector

Figure 43: France: Consumer price indices for major product categories, 1998-August 2009

Figure 44: France: Consumer price indices for clothing by product type, 1998-August 2009



CHANNELS OF DISTRIBUTION



SECTOR SIZE AND FORECAST

Key findings

Economic outlook

Retail prospects

Figure 45: France: Retail sales, 2004-14

Recent trends in clothing sector

Figure 46: France: Rate of growth of clothing specialists against all clothing spend, 2004-08

Enterprise data

Figure 47: France: Clothing retailers, enterprise numbers, 2002-06



RETAIL COMPETITOR ANALYSIS

Key findings

Vivarte leads the way

Inditex going from strength to strength

Domestic players continue to perform well

Mixed results for other foreign players

Figure 48: France: Leading players in the clothing sector, 2008/09

Market shares

Figure 49: France: Leading clothing specialists’ market shares, 2008



GERMANY



MARKET IN BRIEF

The future

Market size and performance

The competitive landscape



BROADER MARKET ENVIRONMENT

Key points

Population decline

Figure 50: Germany: Population trends, 2003-08

Figure 51: Germany: Births, deaths, immigration and emigration, 2000-07

Figure 52: Germany: Population, by age group, 2007, 2010 and 2015

Economy

Germany emerges from the recession

Figure 53: Germany: Consumer expenditure, 1999-2008

Consumer spending remains weak

Figure 54: Germany: Consumer expenditure, 1999-2008

Inflation has eased

Figure 55: Germany: Consumer prices, 2004-08



THE MARKET IN CONTEXT

Key findings

Spending growth slows

Figure 56: Germany: Consumer spending on selected categories of goods, 2004-08

Price deflation

Figure 57: Germany: Consumer price indices for major product categories, 2000-08



CHANNELS OF DISTRIBUTION

Figure 58: Germany: Estimated channels of distribution for clothing, 2008

Home shopping

Department stores

Grocers and others



SECTOR SIZE AND FORECAST

Key findings

Economic outlook

Consumer outlook

Retail sales forecasts

Figure 59: Germany: Retail sales, 2004-14

Enterprise data

Figure 60: Germany: Clothing retailers, enterprise numbers, 2003-07



RETAIL COMPETITOR ANALYSIS

Key findings

Mixed performance for discounters

C&A still market leader, but for how long?

H&M’s stellar rise

Esprit and Peek & Cloppenburg

Figure 61: Germany: Leading clothing specialists, 2008/09

Market shares and evaluation

Figure 62: Germany: Leading clothing specialists’ market shares, 2008



GREECE



MARKET IN BRIEF



SECTOR SIZE AND FORECAST

Figure 63: Greece: Retail sales, 2004-14



RETAIL COMPETITOR ANALYSIS

Key points

Recent trends and developments

Inditex going strong

Glou on the up

M&S rationalisation

H&M continues to grow

Figure 64: Greece: Leading clothing specialists, 2008

Market shares

Figure 65: Greece: Leading retailers’ share of clothing specialists sales, 2008

Enterprise data

Figure 66: Greece: Enterprise data, 2003-06



CHANNELS OF DISTRIBUTION

Figure 67: Greece: Estimated channels of distribution for clothing, 2008



HUNGARY



MARKET IN BRIEF



SECTOR SIZE AND FORECAST

Economic outlook

Consumer spending

Retailers prospects

Figure 68: Hungary: Retail sales, 2004-14



RETAIL COMPETITOR ANALYSIS

Key points

Recent trends and developments

C&A consolidates market lead

M&S profits from franchise route

H&M and Inditex

Other clothing retailers

Figure 69: Hungary: Leading clothing retailers, 2008/09

Market shares

Figure 70: Hungary: Leading clothing retailers market shares, 2008/09



CHANNELS OF DISTRIBUTION

Figure 71: Hungary: Clothing market, estimated channels of distribution, 2008

Clothing specialists

Other channels



REPUBLIC OF IRELAND



MARKET IN BRIEF



SECTOR SIZE AND FORECAST

Economic and consumer outlook

Retailers prospects and retail forecasts

Figure 72: Republic of Ireland: Retail sales, 2004-14

Clothing spending slowed in 2008



RETAIL COMPETITOR ANALYSIS

Key points

Recent trends and developments

Local player Penney’s heads the leader board

Dunnes falling behind

M&S leads the international presence

British contingent strongest overall

Margins are squeezed

Figure 73: Ireland: Major clothing, textiles and footwear retailers, 2008/09

Market shares

Figure 74: Republic of Ireland: Leading retailers’ share of clothing specialists’ sales, 2008/09

Enterprise data

Figure 75: Republic of Ireland: Number of enterprises, 2001-06



CHANNELS OF DISTRIBUTION

Figure 76: Ireland: Clothing market: estimated channels of distribution, 2008

Clothing specialists

Department stores

The rest…



ITALY



MARKET IN BRIEF

The future

Market size and performance

The competitive landscape



BROADER MARKET ENVIRONMENT

Key points

Low population growth

Figure 77: Italy: Population trends, 2005-09

Figure 78: Italy: Population projections, by age group, 2008-48

Economy

No rebound for lacklustre economy

Figure 79: Italy: Gross domestic product, 1998-2008

Consumer uncertainty prevails

Figure 80: Italy: Household consumer expenditure, 1998-2008

Inflation easing

Figure 81: Italy: Consumer prices, 2004-08



THE MARKET IN CONTEXT

Key findings

Clothing underperforming

Figure 82: Italy: Comparison of major spend areas, 2004-08

Figure 83: Italy: Consumer spending on selected categories of goods, 2004-08

Low inflation

Figure 84: Italy: Consumer price index for selected product categories, 1999-2009



CHANNELS OF DISTRIBUTION



SECTOR SIZE AND FORECAST

Key findings

Economic decline before a rebound

Contraction of the retail sector

Clothing set to suffer

Figure 85: Italy: Retail sales, 2004-14

Recent trends in Italian clothing retail

Figure 86: Italy performance of clothing specialists compared to all clothing spending, 2004-08

Enterprise data

Figure 87: Italy: Clothing retailers, enterprise numbers, 2003-07



RETAIL COMPETITOR ANALYSIS

Key findings

Strong domestic presence

Slow domestic growth encourages investment

Grupo Inditex & H&M lead the foreign advance

Figure 88: Italy: Leading players in the clothing sector, 2008/09

Market shares

Figure 89: Italy: Leading furniture specialists’ market shares, 2008



THE NETHERLANDS



MARKET IN BRIEF



SECTOR SIZE AND FORECAST

Economic outlook

Retailers’ prospects

Figure 90: The Netherlands: Retail sales, 2004-14

Price deflation

Figure 91: The Netherlands: Inflation rates for major product categories, 2000-08



RETAIL COMPETITOR ANALYSIS

Key points

Recent trends and developments

Buying groups still among the leaders

H&M’s ascent continues

Slight dip for C&A

Etam Groep

Space restrictions limit expansion

Figure 92: The Netherlands: Leading clothing specialists, 2008

Market shares

Figure 93: The Netherlands: Leading retailers’ share of clothing specialists sales, 2008

Outlet data

Figure 94: The Netherlands: Clothing specialists’ enterprise numbers, 2005-09

Figure 95: The Netherlands: Clothing specialists’ outlet numbers, 2005-09



CHANNELS OF DISTRIBUTION

Figure 96: The Netherlands: Estimated channels of distribution for clothing, 2008



NORWAY



MARKET IN BRIEF



SECTOR SIZE AND FORECAST

Economic outlook

Retailers’ prospects

Figure 97: Norway: Retail sales, 2004-14

Consumer spending



RETAIL COMPETITOR ANALYSIS

Key points

Recent trends and developments

Varner retains market lead in troubled 2008

H&M to launch Monki, Topshop expected in 2010

Gresvig streamlines

Merged buying group takes a spot in top five

The impact of the downturn

Figure 98: Norway: Leading clothing specialists, 2008/09

Market shares

Figure 99: Norway: Leading retailers’ share of clothing specialists sales, 2008/09



CHANNELS OF DISTRIBUTION

Figure 100: Norway: Clothing market: Estimated channels of distribution, 2008

Outlet data

Figure 101: Norway: Retail businesses by sector, 2003-07

Figure 102: Norway: Retail outlets, by sector, 2003-07



POLAND



MARKET IN BRIEF



SECTOR SIZE AND FORECAST

Economic outlook

Retailers’ prospects

Figure 103: Poland: All retail and non-food retail sales, 2004-14

The clothing sector

Consumer spending



RETAIL COMPETITOR ANALYSIS

Key points

Recent trends and developments

LPP strengthens market lead

H&M gains ground in second place

Foreign retailers on the expansion trail

The downturn takes its toll

Redan

Figure 104: Poland: Leading clothing specialists, 2008/09

Market shares

Figure 105: Poland: Leading retailers’ estimated share of clothing specialists sales, 2008/09

Outlet data

Figure 106: Poland: Clothing retailers - number of outlets, 2004-08

Figure 107: Poland: Clothing retailers - number of enterprises, 2002-06



CHANNELS OF DISTRIBUTION

Figure 108: Poland: Clothing market, estimated channels of distribution, 2008/09



PORTUGAL



MARKET IN BRIEF



SECTOR SIZE AND FORECAST

Economic outlook

Retailers’ prospects

Figure 109: Portugal: Retail sales, 2004-14

Consumer spending



RETAIL COMPETITOR ANALYSIS

Key points

Recent trends and developments

Inditex retains unassailable lead

Modelo Continente continues steady expansion

Cortefiel steady at third spot

The value sector looks set to heat up

Small players look further afield

Figure 110: Portugal: Major clothing retailers, 2008/09

Market shares

Figure 111: Portugal: Leading retailers’ share of clothing specialists sales, 2008/09

Enterprise data

Figure 112: Portugal: Retail enterprises, by type of retailer, 2003-07



CHANNELS OF DISTRIBUTION

Figure 113: Portugal: Clothing market: Estimated channels of distribution, 2008/09



SPAIN



MARKET IN BRIEF

The future

Market size and performance

The competitive landscape



BROADER MARKET ENVIRONMENT

Key points

Gradual population growth

Growing population…

Figure 114: Spain: Population trends, 2005-09

but ageing too…

Figure 115: Spain: Population projections, by age group, 2009 and 2017

Economy - the good times are over

Figure 116: Spain: Gross domestic product, 1998-2008

And the consumer bubble has burst

Figure 117: Spain: Household consumer expenditure, 1998-2008

But consumer confidence may have bottomed out

Figure 118: Spain: Consumer confidence indicator, 2005-Q2 2009

Inflation moderating

Figure 119: Spain: Consumer prices, 1999-2009

Unemployment a point of tension

Figure 120: Spain: Unemployment rate, 2005-2009 Q2



COMPETITIVE CONTEXT

Key points

Clothing and footwear just short of all retail sales growth

Figure 121: Spain: Consumer spending, growth in main categories, 2003-07

But clothing underperforms other fashion-influenced categories

Figure 122: Spain: Consumer spending on clothing and other select categories, 2003-07

2008 market size likely to have contracted

Market breakdown

Figure 123: Spain: Detailed breakdown of clothing spending, 2007

Some inflation in clothing

Figure 124: Spain: Consumer price inflation on selected categories, 2003-08



CHANNELS OF DISTRIBUTION

Figure 125: Spain: Clothing and footwear, estimated channels of distribution, 2008



SECTOR SIZE AND FORECAST

Key points

Economic and consumer outlook

Retail forecasts

Short term outlook for retailing remains very poor

Clothing retailers will struggle too

Figure 126: Spain: Retail sales, 2004-14

Recent trends in the clothing sector

Figure 127: Spain: Clothing specialists versus clothing market, 2003-07



RETAIL COMPETITOR ANALYSIS

Key findings

Grupo Inditex dominates

Cortefiel and Adolfo Domínguez struggling

Foreign players closing the gap

Figure 128: Spain: Leading clothing specialists, 2008/09

Market shares and evaluation

Figure 129: Spain: Leading clothing specialists’ market shares, 2008



SWEDEN



MARKET IN BRIEF



SECTOR SIZE AND FORECAST

Key points

Figure 130: Sweden: Retail sales 2004-14



RETAIL COMPETITOR ANALYSIS

Key points

Recent trends & developments

H&M dominates and is still expanding…

Lindex now in foreign hands and looking further afield

KappAhl coping well

RNB feeling the pinch

Gina Tricot continues to grow

Consolidation continuing

International players

Figure 131: Sweden: Leading clothing retailers, 2008/09

Market shares

Figure 132: Sweden: Leading retailers share of clothing specialists’ sales, 2008

Outlet and enterprise data

Figure 133: Sweden: Specialist clothing retailers’ enterprise numbers, 2003-07



CHANNELS OF DISTRIBUTION



SWITZERLAND



MARKET IN BRIEF



SECTOR SIZE AND FORECAST

Figure 134: Switzerland: Retail sales, 2004-14

Price deflation

Figure 135: The Netherlands: Inflation rates for major product categories, 2000-08



RETAIL COMPETITOR ANALYSIS

Key points

Recent trends and developments

H&M remains market leader

C&A

Vögele feeling under the weather

Brunschwig & Cie in fourth place

Reorganisation for PKZ and Schild

M&S exits Switzerland

Figure 136: Switzerland: Leading clothing specialists, 2008

Market shares

Figure 137: Switzerland: Leading retailers’ share of clothing specialists sales, 2008



CHANNELS OF DISTRIBUTION

Figure 138: Switzerland: Estimated channels of distribution for clothing, 2008



UNITED KINGDOM



ISSUES IN THE MARKET

Main themes

Definitions

Abbreviations



FUTURE OPPORTUNITIES

Trading down but what next?

The middle market must fight back



MARKET IN BRIEF

Future

Deflation pervades

Consumer context

Competitive landscape



INTERNAL MARKET ENVIRONMENT

Key points

Clothing takes the biggest hit among those cutting back

Figure 139: The items adults are cutting back on in the recession, February 2009

The price dilemma for retailers

Figure 140: UK clothing price deflation, 2005-Q2 2009

The young - in denial?

Less concerned about their finances

Figure 141: UK: Concern over finances, % point change, Feb 2008-Jun 2009

But have they reached the tipping point?

Figure 142: UK: Concern over job prospects, 18-25s, February 2008-June 2009

Changing allegiances

Figure 143: Selected retailers where the 18-25s buy clothes, May 2008 and July 2009

Competition from non-specialists

Figure 144: Clothing specialists as % of all spending on clothing and footwear, 2001-08

The power of the internet



BROADER MARKET ENVIRONMENT

Key points

Mixed impact of changing demographics

Figure 145: Implications of changing demographics of the UK population for clothing market, 2009-14

Late 2008 - the economy moves into recession

Figure 146: UK: GDP real growth, 1999-Q2 2009

2008 - consumer confidence in freefall…but retail sales robust

Figure 147: Nationwide Consumer Confidence Index, Jan 2006-July 2009

2009 - confidence starts to recover…will retail sales follow?

Figure 148: UK: Retail sales value growth, 2007-09 (August)



COMPETITIVE CONTEXT

Key points

Clothing performance held back by deflation

Figure 149: Consumer spending on clothing and other fashion-influenced product markets, 2004-08

Figure 150: Growth in spending on clothing and other fashion-influenced product markets, 2004-08

Spending patterns change in the recession

Figure 151: Growth in spending on clothing and other fashion-influenced product markets, 2007-09

And men cut back more

Figure 152: Clothing spending breakdown, 2004 vs 2008

Consumer prices

Figure 153: Consumer prices on select fashion-influenced categories, 1996-2008

Figure 154: Consumer prices on select fashion-influenced categories, 1996-2008



WHO’S INNOVATING?

The internet - a key battleground for innovation

Brand building

New forms of collaboration



STRENGTHS AND WEAKNESSES IN THE MARKET

Strengths

Weaknesses



SECTOR SIZE AND FORECAST

Key points

Economic and consumer outlook

Retail forecasts

Improving short term outlook for retail

Clothing specialists should maintain retail market share in 2009

Longer term they should outperform all retail

Figure 155: UK: Clothing specialists sales, 2004-14

Past trends

Clothing specialists struggle to hold onto retail market share

Figure 156: UK: Clothing specialists sales, 2004-08

Figure 157: UK: Clothing specialists as % of all retail sales, 1999-2008



CHANNELS OF DISTRIBUTION

Figure 158: UK: Clothing market - channels of distribution, 2006 and 2008

Specialists

Department stores struggle to maintain market share

Grocers catch up with department stores

Home shopping

Others



RETAILER COMPETITOR ANALYSIS

Key points

Leading specialists

Value retailers make significant gains

Young fashion holds up too

But the mid-market has been seriously squeezed

Rebuilding for the future

Figure 159: Leading clothing retailers, 2008/09

Evaluation

Figure 160: Selected UK clothing retailers, evaluation, 2009

Market shares

Figure 161: UK: Leading clothing retailers, market shares, 2008



RETAIL ADVERTISING AND PROMOTION

Key points

Cutting back in the downturn

Figure 162: Main media advertising spend, by leading clothing retailers, 2004/05-2008/09

M&S dominates

Next builds why Matalan contracts

Figure 163: Top three advertisers - spending index, 2004/05-2008/09

Spending by media

Figure 164: Main media advertising spend, by leading clothing retailers, by media, 2008/09



BRAND ELEMENTS

Key points



BRAND MAP

Figure 165: Attitudes towards and visitation of clothing retail brands, September 2009



BRAND QUALITIES OF CLOTHING RETAIL BRANDS

Authority and accessibility for M&S, but Next has style

Figure 166: Personalities of various clothing retail brands, September 2009



EXPERIENCE OF CLOTHING RETAIL BRANDS

Tesco and M&S most commonly visited, TJ Hughes lacks awareness

Figure 167: Consumer visitation of various clothing retail brands, September 2009



BRAND INTENTIONS FOR CLOTHING RETAIL BRANDS

Bhs and Burton most considered

Figure 168: Consideration of various clothing retail brands, September 2009



BRAND SATISFACTION FOR CLOTHING RETAIL BRANDS

Fashion specialists have the edge

Figure 169: Satisfaction with various clothing retail brands, September 2009



BRAND COMMITMENT TO CLOTHING RETAIL BRANDS

Value retailers lack engagement

Figure 170: Commitment to various clothing retail brands, September 2009



NEXT

What the consumer thinks

Figure 171: Attitudes towards the Next brand, September 2009



BONMARCHÉ

What the consumer thinks

Figure 172: Attitudes towards the Bonmarché brand, September 2009



DEBENHAMS

What the consumer thinks

Figure 173: Attitudes towards the Debenhams brand, September 2009



TOPSHOP/TOPMAN

What the consumer thinks

Figure 174: Attitudes towards the Topshop/Topman brand, September 2009



TESCO

What the consumer thinks

Figure 175: Attitudes towards the Tesco brand, September 2009



PRIMARK

What the consumer thinks

Figure 176: Attitudes towards the Primark brand, September 2009



ZARA

What the consumer thinks

Figure 177: Attitudes towards the Zara brand, September 2009



ASDA/GEORGE

What the consumer thinks

Figure 178: Attitudes towards the Asda/George brand, September 2009



MARKS & SPENCER

What the consumer thinks

Figure 179: Attitudes towards the Marks & Spencer brand, September 2009



THE CONSUMER - WHERE THEY BUY CLOTHING

Key points

Where they buy clothing

Figure 180: Where they buy clothes, July 2009

The changing face of the UK high street

Figure 181: Outlets used for purchasing clothing in the last 12 months, 2004-09

Who buys where

Women far more enthusiastic shoppers than men

Figure 182: Where they buy clothes - top 10, by gender, July 2009

Next corners the 25-44-year-old market

Figure 183: Where they bought clothes in the last 12 months - top 10, by select age bands, July 2009

And e-commerce grabs the attention of the young

Figure 184: Internet shoppers, by age, July 2009

M&S dominates the older end of the market

Figure 185: Where they bought clothes in the last 12 months - top 10, by select age bands, July 2009

M&S and department stores well placed to benefit from socio-economic shift

Figure 186: Selected retailers where they buy clothes, by socio-economic group, July 2009

Cross category shopping

Figure 187: Where they bought clothes in last 12 months, by grocery stores used, July 2009

Figure 188: Where they bought clothes in last 12 months, by grocery stores used, July 2009



THE CONSUMER - THE WAY THEY SHOP FOR CLOTHING

Key points

Consumers cutting back

Figure 189: Way in which they shop for clothing compared to previous year, July 2009

Volume versus value - the gender divide

Figure 190: Way in which they shop for clothing compared to previous year, by gender, July 2009

Older consumers stick with same habits

Figure 191: Those with unchanged shopping habits and those shopping around more, by age, July 2009

But the 25-54s trade down most

Figure 192: Those mostly buying on sale etc and those buying more from value retailers, by age, July 2009 282

Consumers shopping habits by where they’ve shopped

Familiarity and trust

Figure 193: Where they bought clothing, by those buying more from familiar brands/shops they trust, July

2009

Figure 194: Where they bought clothing, by those shopping around more compared to previous year, July

2009

Favouring value retailers

Figure 195: Where they bought clothing, buying more from value retailers compared to previous year, July

2009

Figure 196: Where they bought clothing, by way in which shop for clothing compared to previous year, July

2009

Future intentions

More pessimistic than optimistic overall

Figure 197: Future spending intentions, by gender, July 2009

The optimism of youth or the realism of experience?

Figure 198: Those intending to spend more on clothing in the coming year, by age, July 2009

Figure 199: Future spending intentions, by demographics, July 2009

Other findings



CONSUMER TYPOLOGIES

Key points

Figure 200: Clothing consumer typologies, July 2009

Group 1: Unchanged (62%)

Group 2: Fickle (16%)

Group 3: Price Led (13%)

Group 4: Familiar & Trusted (9%)

Where people shop by typology

Figure 201: Where they bought clothing, by consumer typology, July 2009



APPENDIX - INTERNAL MARKET ENVIRONMENT

Figure 202: Selected retailers where the 15-24s buy clothes, May 2008 and July 2009



APPENDIX - WHERE THEY BUY CLOTHING

Figure 203: Where they bought clothing in last 12 months, by demographics, July 2009

Figure 204: Where they bought clothing in last 12 months, by demographics, July 2009

Figure 205: Where they bought clothing in last 12 months, by demographics, July 2009

Figure 206: Where they bought clothing in last 12 months, by demographics, July 2009



APPENDIX - THE WAY THEY SHOP FOR CLOTHING

Figure 207: Most popular way in which shop for clothing, compared to previous year, by demographics - All,

Jul-09

Figure 208: Most popular way in which shop for clothing, compared to previous year, by demographics - All,

Jul-09

Figure 209: Most popular bought clothing, by way in which shop for clothing compared to previous year -

All, July 2009

Figure 210: Most popular bought clothing, by way in which shop for clothing compared to previous year -

All, July 2009

Figure 211: Future spending intentions, by demographics, July 2009

Figure 212: Where people bought clothing, by future spending intentions, July 2009

Figure 213: Way in which shop for clothing compared to previous year, by consumer opinion on clothing

spend for next year, July 2009



APPENDIX - CONSUMER TYPOLOGIES

Figure 214: Way in which shop for clothing compared to previous year, by consumer typology, July 2009

Figure 215: Consumer typology, by demographics, July 2009

Figure 216: Where people bought clothing, by consumer typology, July 2009

Figure 217: Future spending intentions, by consumer typology, July 2009



ADLER

Figure 218: Adler: Sales as share of clothing specialists’ sales in Germany, 2004-08

History

Divestment by METRO

Financial performance

Figure 219: Adler: Group sales performance, 2004-08

Store portfolio

Figure 220: Adler: Outlet data, 2004-08

Retail offering

Market positioning

Product offer

Brands

Pricing

Advertising and marketing

e-commerce and home shopping



ADOLFO DOMÍNGUEZ

Recent history

Financial performance

Figure 221: Adolfo Domínguez: Group financial performance, 2004-09

Figure 222: Adolfo Domínguez: Sales, by region, 2008/09

Store portfolio

Figure 223: Adolfo Domínguez: Outlet data, 2004-09

Figure 224: Adolfo Domínguez: Outlet numbers, by banner, February 2009

Retail offering

Market positioning

Brands

Figure 225: Adolfo Domínguez, own brand portfolio

Product offer

e-commerce and home shopping



ALEXON GROUP

Figure 226: Alexon Group Plc: Sales as share of clothing retailers’ sales in UK, 2004-08

Recent history

Financial performance

Figure 227: Alexon Group Plc: Group financial performance, 2004/05-2008/09

Store portfolio

Figure 228: Alexon Group Plc: Outlet data, 2005-09

Retail offering

Market positioning

Brands

Figure 229: Alexon Group: List of brands, 2008/09

e-commerce and home shopping



ARCADIA GROUP

Figure 230: Arcadia Group Brands Ltd: Sales as share of clothing specialists in the UK, 2004-08

Strategic evaluation

Recent history

Financial performance

Figure 231: Arcadia Group: Group financial performance, 2003/04-2007/08

Store portfolio

Figure 232: Arcadia Group Brands Ltd: Outlet data, 2004-08

Figure 233: Arcadia Group: Breakdown of international outlets, September 2009

Figure 234: Arcadia Group: Breakdown of European outlets, by fascia, September 2009



RETAIL OFFERING

Topshop

Market positioning

Brands/product offer

Pricing

Topman

Market positioning

Brands/product offer

Pricing

Dorothy Perkins

Market positioning

Brands/product offer

Pricing

Burton

Market positioning

Brands/product offer

Pricing

Miss Selfridge

Market positioning

Brands/product offer

Pricing

Evans

Market positioning

Brands/product offer

Pricing

Wallis

Market positioning

Brands/product offer

Pricing

e-commerce and home shopping

Figure 235: Arcadia Group: Websites, 2009



AURORA FASHIONS (FORMERLY MOSAIC FASHIONS)

Figure 236: Aurora Fashions Ltd: Sales as share of clothing specialists’ sales in Europe, 2004-08

Strategic evaluation

Recent history

Financial performance

Figure 237: Mosaic Fashions: Group financial performance, 2004/05-2008/09

Store portfolio

Figure 238: Mosaic Fashions: Outlet data, 2004-09

Figure 239: Mosaic Fashions: Outlets by country, August 2009

Retail offering

Coast

Market positioning

Brands/product offer

Pricing

Karen Millen

Market positioning

Brands/product offer

Pricing

Oasis

Market positioning

Brands/product offer

Figure 240: Oasis: brands, 2009

Pricing

Warehouse

Market positioning

Brands/product offer

Pricing

e-commerce and home shopping



BENETTON GROUP

Figure 241: Benetton (Europe): Sales as share of clothing specialists in Europe, 2004-08

Figure 242: Benetton (Italy): Sales as share of clothing specialists in Italy, 2004-08

Strategic evaluation

Recent history

Financial performance

Figure 243: Benetton Group: Group financial performance, 2004-08

Market performance

Brand performance

Store portfolio

Figure 244: Benetton Group: Outlet data, 2004-08

Retail offering

Market positioning

Product offer

Figure 245: Benetton Group: Sales, by brand, 2008

Advertising and marketing

e-commerce and home shopping



BERNARDI

Recent history

Financial performance

Store portfolio

Figure 246: Bernardi: Italian outlet data, 2003-05 and 2008-09

Retail offering

Product offer

e-commerce and home shopping



BESTSELLER

History

Figure 247: Bestseller brands, by launch year

Financial performance

Figure 248: Bestseller: Group financial performance, 2003/04-2007/08

Store portfolio

Figure 249: Bestseller: Outlet data, 2004-08

Figure 250: Bestseller: Breakdown of European outlets, by main brand, September 2009

Figure 251: Bestseller: Non-European markets, September 2009

Retail offering

Market positioning

Figure 252: Bestseller brands, 2008

Operational issues

Advertising and marketing

e-commerce and home shopping



BHS

Figure 253: Bhs Plc: Sales as share of clothing specialists’ sales in UK, 2003-07

Strategic evaluation

History

Financial performance

Figure 254: Bhs Plc: Group financial performance, 2003/04-2007/08

Store portfolio

Figure 255: Bhs Plc: Outlet data, 2005-09

Figure 256: Bhs: International franchises, number of outlets, 2003-08

Retail offering

Market positioning

Product offer

Brands

Figure 257: Bhs: Brands, 2009

Pricing

Operational issues

e-commerce and home shopping



C&A EUROPE

Figure 258: C&A: Sales as share of clothing retailers’ sales in Europe, 2004-08

Figure 259: C&A Germany: Sales as share of clothing retailers’ sales in Germany, 2004-08

Figure 260: C&A Netherlands: Sales as share of clothing retailers’ sales in the Netherlands, 2005-08

Strategic evaluation

History

Financial performance

Figure 261: C&A: Group sales performance, 2005/06-2008/09

Figure 262: C&A: Sales by country, 2008/09

Figure 263: C&A: Share of group sales, by country, 2008/09

Store portfolio

Figure 264: C&A: Outlet data, 2004/05-2008/09

Figure 265: C&A, Fascias operated by C&A in Europe, April 2009

Avanti

Retail offering

Market positioning

Brands and product offer

C&A Money

Pricing

Operational issues

Advertising and marketing

e-commerce and home shopping



CHARLES VÖGELE

Figure 266: Charles Vögele: Sales as share of clothing specialists in Europe, 2004-08

Recent background

Financial performance

Figure 267: Charles Vögele: Group financial performance, 2004-08

Store portfolio

Figure 268: Charles Vögele: Outlet data, 2004-08

Retail offering

Market positioning

Brands

Figure 269: Charles Vögele: Brands as share of sales, 2008

Product offer

Figure 270: Charles Vögele: Product categories as share of sales, 2008

Figure 271: Charles Vögele: Percentage of sales generated, by product range in various markets, 2006

Pricing

Operational issues

e-commerce and home shopping



DIRAMODE

Recent history

Financial performance

Store portfolio

Figure 272: Diramode: European outlet data, 2009

Retail offering

Market positioning and product offer

Operational issues

e-commerce and home shopping



DRESS PARTNER

Figure 273: Dress Partner: Sales as share of clothing specialists’ sales in Denmark, 2004-08

History

Financial performance

Figure 274: Dress Partner: Estimated group sales performance, 2004-08

Store portfolio

Figure 275: Dress Partner: Outlet data, 2004-08

Retail offering

Market positioning

Brands

e-commerce and home shopping



DUNNES

History

Financial performance

Figure 276: Dunnes Stores: Estimated group sales performance, 2004-08

Figure 277: Dunnes Stores Bangor Ltd: Financial performance, 2003/04-2007/08

Store portfolio

Outlet numbers

Figure 278: Dunnes Stores: Group outlet numbers, 2003-09

Stores by country

Figure 279: Dunnes Stores: Outlet numbers, by country, 2006-09

Figure 280: Dunnes Stores: Outlet numbers, by type of store, 2009

Retail offering

Market positioning

Product offer and brands

e-commerce



ESPRIT

Figure 281: Esprit: Sales as share of clothing specialists’ sales in Europe, 2004-08

History

Financial performance

Figure 282: Esprit: Group financial performance, 2003/04-2008/09

Figure 283: Esprit: Sales performance, by channel and region, 2004/05-2008/09

Store portfolio

Figure 284: Esprit: Outlet data, 2005-09

Figure 285: Esprit: Store network, by region and type, June 2009

Retail offering

Market positioning

Brands and product offer

Figure 286: Esprit product offer, 2009

Figure 287: Esprit: Product mix, 2008/09

Pricing

e-commerce and home shopping



ETAM GROUP

Figure 288: Etam Group: Sales as share of clothing specialists’ sales in Europe, 2004-08

Figure 289: Etam Group: Sales as share of clothing specialists’ sales in France, 2004-08

Recent history

Financial performance

Figure 290: Etam Group: Group financial performance, 2004-08

Store portfolio

Figure 291: Etam Group: Outlet data, 2004-08

Figure 292: Etam: Outlet numbers by brand, 2006-08

Retail offering

Market positioning and brands

Figure 293: Etam Group: Brands, 2009

Advertising and marketing

e-commerce and home shopping



EURETCO FASHION

Figure 294: Euretco: Sales as share of clothing specialists’ sales in the Netherlands, 2004-08

Recent history

Financial performance

Figure 295: Euretco: Group financial performance, 2004-08

Store portfolio

Figure 296: Euretco: Group outlet data, 2004-08

Figure 297: Euretco: Franchise chains, October 2009

Retail offering

Market positioning

Brands and product offer

Operational issues



GAP

Figure 298: Gap Inc: UK sales as share of clothing specialists’ sales in UK, 2004-08

History

Financial performance

Figure 299: Gap Inc: Group financial performance, 2004/05-08/09

Figure 300: Gap UK: Financial performance, 2004/05-08/09

Store portfolio

Figure 301: Gap Inc: Outlet data, 2005-09

Retail offering

Market positioning

Brands

Figure 302: Gap Inc: Brands, 2008

Product offer/pricing

e-commerce and home shopping



GLOU

Figure 303: Glou: Sales as share of clothing retailers’ sales in Greece, 2004-08

History

Financial performance

Figure 304: Glou: Group financial performance, 2004-08

Store portfolio

Figure 305: Glou: Outlet data, 2004-08

Retail offering

Product offer/brands

Figure 306: Glou: Menswear brand ranges, 2008

e-commerce and home shopping



GRUPO CORTEFIEL

Strategic evaluation

Recent history

Financial performance

Figure 307: Grupo Cortefiel: Group financial performance, 2004/05-2008/09

Sales by fascia

Figure 308: Grupo Cortefiel: Sales by brand, year to February 2009

Store portfolio

Group

Figure 309: Grupo Cortefiel: Outlet data, 2008 and 2009

Europe

Figure 310: Grupo Cortefiel: European store numbers, by fascia and country, February 2008 and 2009

Retail offering

Market positioning

Product offer and brands

e-commerce and home shopping



GRUPO INDITEX

Figure 311: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2004-08

Strategic evaluation

Recent history

Financial performance

Figure 312: Grupo Inditex: Group financial performance, 2004/05-2008/09

Figure 313: Grupo Inditex: Sales growth, 2004/05-2008/09

Figure 314: Grupo Inditex: Estimated sales in key European markets, 2004/05-2008/09

Figure 315: Europe: Grupo Inditex: Sales by retail brand, 2004/05-2008/09

H1 2009/2010

Figure 316: Grupo Inditex: Sales H1 2008/09 and 2009/10

Store portfolio

Figure 317: Grupo Inditex: Outlet data, 2005-09

Figure 318: Grupo Inditex: Outlet numbers, by fascia, 2004/05-2008/09

Figure 319: Grupo Inditex: Other outlet data, by fascia, 2008/09

Figure 320: Grupo Inditex: Stores by country and by fascia, 2008/09

Retail offering

Market positioning

Zara

Brands

Product offer

Massimo Dutti

Product offer/pricing

Bershka

Product offer

e-commerce and home shopping

Figure 321: Grupo Inditex: Company websites, 2009



GRUPO INDUYCO

Recent history

Financial performance

Store portfolio

Figure 322: Grupo Induyco: Outlet data, 2004-08

Retail offering

e-commerce



H&M HENNES & MAURITZ

Figure 323: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2004-08

Strategic evaluation

Recent history

Financial performance

Figure 324: H&M Hennes & Mauritz: Group financial performance, 2004-08

Sales by country

Figure 325: H&M Hennes & Mauritz: Sales by country, 2004-08

Store portfolio

Figure 326: H&M Hennes & Mauritz: Outlet numbers, 2004-08

Figure 327: H&M Hennes & Mauritz: Sales per outlet, 2005-08

Retail offering

Market positioning

Product offer

Brands

Figure 328: H&M,: Own brand portfolio, 2009

Pricing

Operations

COS

Advertising and marketing

e-commerce and home shopping



IC COMPANYS

Recent history

Financial performance

Figure 329: IC Companys: Group financial performance, 2004/05-2008/09

Figure 330: IC Companys: Sales of own brands by market, 2004/05-2008/09

Figure 331: IC Companys: Sales by brand, 2004/05 and 2007/08-2008/09

Store portfolio

Figure 332: IC Companys: Retail store and concession data, 2004/05-2008/09

Figure 333: IC Companys: Retail store and concession data by country, 2007/08-2008/09

Figure 334: IC Companys: Point of sale data, by brand, 2008/09

Retail offering

Market positioning

Brands

Figure 335: IC Companys brands, 2008/09

Operational issues

Advertising and marketing

e-commerce and home shopping



INTRES

Figure 336: Intres: Sales as share of clothing specialists’ sales in the Netherlands, 2004-08

History

Financial performance

Figure 337: Intres: Group financial performance, 2004-08

Store portfolio

Figure 338: Intres: Group outlet data, 2004-08

Figure 339: Intres Fashion/Textile division: Franchise formula outlets, by fascia, 2004-08

Retail offering

Market positioning and products

Figure 340: Intres: Offer by concept, 2009

Recent developments



KAPPAHL

Figure 341: KappAhl (Sweden): Sales as share of clothing retailers’ sales in Sweden, 2004-08

Recent history

Financial performance

Figure 342: KappAhl: Group financial performance, 2005-08/09

Store portfolio

Figure 343: KappAhl: Outlet data, 2005-09

Retail offering

Market positioning

Brands

Figure 344: KappAhl: Brands, 2008/09

Product offer

Figure 345: KappAhl: Sales mix, 2007/08

Operational issues

Advertising and marketing

e-commerce and home shopping



KENVELO

Recent history

Financial performance

Figure 346: Kenvelo: Group sales performance, 2005-08

Store portfolio

Figure 347: Kenvelo: Outlet data, 2004-08

Retail offering

Market positioning

Brands

Advertising and marketing

e-commerce and home shopping



KIK

Figure 348: KiK: Sales as share of clothing specialists’ sales in Europe, 2004-08

Figure 349: KiK (Germany): Sales as share of clothing specialists’ sales in Germany, 2004-08

Recent history

Financial performance

Figure 350: KiK: Group sales performance, 2004/05-2008/09

Store portfolio

Figure 351: KiK: Outlet data, 2005-08

Retail offering

Market positioning

Product offer and brands

Pricing

Advertising and marketing

e-commerce and home shopping



LPP

Figure 352: LPP: Sales as share of clothing retailers’ sales in Europe, 2004-08

History

Financial performance

Figure 353: LPP: Group financial performance, 2004-08

Store portfolio

Figure 354: LPP: Outlet data, 2004-08

Figure 355: LPP: Outlet breakdown, by country and fascia, 2008

Retail offer

Market positioning

Brands/product offer

Pricing

Operational issues

e-commerce and home shopping



MARKS & SPENCER

Figure 356: Marks & Spencer (UK): Sales as share of clothing specialists’ sales in the UK, 2004-08

Strategic evaluation

Recent history

Financial performance

Figure 357: Marks & Spencer (UK): Group financial performance, 2004/05-2008/09

Figure 358: Marks & Spencer (UK): UK sales and like-for-like growth, 2004-08

Figure 359: M&S: UK retail sales, by product category, 2004/05-2008/09

Store portfolio

Figure 360: M&S: UK and Ireland, outlet data, 2005-09

Figure 361: M&S: Outlets not specialising in food, by type, 2008-09

European franchises

Figure 362: M&S: Breakdown of European franchise outlets, 2004-09

Figure 363: M&S: Other global locations, September 2009

Retail offering

Market positioning

Brands/Product offer

Figure 364: Marks & Spencer: Clothing own brand portfolio, 2009

Pricing

Figure 365: Marks & Spencer: Clothing price architecture, 2004-08

Operational issues

Advertising and marketing

e-commerce and home shopping

Figure 366: M&S: M&S Direct sales, 2006/07-2008/09



MACKAYS STORES GROUP

Figure 367: Mackays Stores Group Ltd: Sales as share of clothing specialists’ sales in UK, 2004-08

Recent history

Financial performance

Figure 368: Mackays Stores Group Ltd: Group financial performance, 2004/05-2008/09

Store portfolio

Figure 369: Mackays Stores Group Ltd: Outlet data, 2005-09

Retail offering

Market positioning

Product offer

Pricing

e-commerce and home shopping



MANGO GROUP

Figure 370: Mango Group: Sales as share of clothing specialists’ sales in Europe, 2004-08

Figure 371: Mango Spain: Sales as share of all clothing specialists’ sales in Spain, 2004-08

Strategic evaluation

Recent history

Financial performance

Figure 372: Mango Group: Group financial performance, 2004-08

Figure 373: Mango: Estimated performance, by major markets, 2008

Store portfolio

Figure 374: Mango Group: Outlet data, 2004-08

Figure 375: Mango Group: Breakdown of stores in Europe, 2005-09

Retail offering

Market positioning

Brands

Product offer

Pricing

Advertising and marketing

e-commerce and home shopping



MATALAN

Figure 376: Matalan: Sales as share of clothing specialists’ sales in UK, 2004-08

Strategic evaluation

Recent history

Financial performance

Figure 377: Matalan: Group financial performance, 2004/05-2008/09

Store portfolio

Figure 378: Matalan: Outlet data, 2005-09

Retail offering

Market positioning

Brands/product offer

Figure 379: Matalan: Own-brand portfolio, 2009

Shoes, belts

Young fashion brand inspired by the catwalk

Bags

Pricing

Advertising and marketing

e-commerce and home shopping



MAXEDA FASHION STORES

Figure 380: Maxeda Fashion Stores: Sales as share of clothing specialists’ sales in Europe, 2004-08

Figure 381: Maxeda Fashion Stores: Estimated Dutch sales as share of clothing specialists’ sales in the

Netherlands, 2004-08

Recent history

Financial performance

Figure 382: Maxeda Fashion Stores: financial performance, 2004/05-2008/09

Store portfolio

Figure 383: Maxeda Fashion Stores: Outlet data, by country, 2004/05-2008/09

Figure 384: Maxeda Fashion Stores: Outlet data, by fascia, 2004/05-2008/09

Retail offering

Market positioning, brands and product offer

Figure 385: Maxeda Fashion Stores: Fascia positioning and offer, 2009

e-commerce and home shopping



MONSOON

Figure 386: Monsoon Plc: Sales as share of clothing specialists’ sales in UK, 2004-08

History

Financial performance

Figure 387: Monsoon Plc: Group financial performance, 2003/04-2007/08

Store portfolio

Figure 388: Monsoon Plc: Outlet data, 2003-08

Retail offering

Market positioning

Brands/prices

Figure 389: Monsoon Plc: Brand ranges, 2008

Product offer

e-commerce and home shopping



NEW LOOK

Figure 390: New Look Group Plc: Sales as share of clothing specialists’ sales in Europe, 2004-08

Figure 391: New Look Group Plc: Sales as share of clothing specialists’ sales in UK, 2004-08

Strategic evaluation

Recent history

Financial performance

Figure 392: New Look Group Plc: Group financial performance, 2004/05-2008/09

Store portfolio

Figure 393: New Look Group Plc: Outlet data, 2005-09

Figure 394: New Look Group PLC: Outlet data, by country, 2008-09

Retail offering

Market positioning

Brands/product offer

Figure 395: New Look: Womenswear own brand collections, 2009

Pricing

Operational issues

Advertising and marketing

Figure 396: New Look: Breakdown of advertising expenditure in the UK, 2008

e-commerce and home shopping



NEW YORKER

Figure 397: New Yorker: Sales as share of clothing specialists’ sales in Europe, 2004-08

Figure 398: New Yorker (Germany): Sales as share of clothing specialists’ sales in Germany, 2004-08

Recent history

Financial performance

Figure 399: New Yorker: Estimated group sales performance, 2004-08

Store portfolio

Figure 400: New Yorker: Outlet data, 2004-08

Figure 401: New Yorker: Outlet data by country, 2004-08

Retail offering

Market positioning

Brands and product offer

Pricing

Advertising and marketing

e-commerce and home shopping



NEXT GROUP

Figure 402: Next Group: Sales as share of clothing specialists’ sales in the UK, 2004-08

Strategic evaluation

History

Financial performance

Figure 403: Next Group: Group financial performance, 2004/05-2008/09

Store portfolio

Figure 404: Next Group: Next Retail like-for-like sales performance, 2005/06-2008/09

Figure 405: Next Group: Outlet data, 2005-09

Figure 406: Next: International outlets, 2007-09

Retail offering

Market positioning

Brands

Product offer

Pricing

Figure 407: Next: Change in average selling prices, by season, 2006-08

Advertising and marketing

e-commerce and home shopping



ORIGINAL MARINES

Figure 408: Original Marines: Sales as share of clothing retailers’ sales in Italy, 2004-08

History

Financial performance

Figure 409: Original Marines: Group sales performance, 2004-08

Store portfolio

Figure 410: Original Marines: Italian outlet data, 2004-08

Retail offering

Product offer

Brands

e-commerce and home shopping



ORSAY

Figure 411: Orsay Group: Sales as share of clothing specialists’ sales in Europe, 2004-08

Figure 412: Orsay Germany: Sales as share of clothing specialists’ sales in Germany, 2004-08

Recent history

Financial performance

Figure 413: Orsay Group: Estimated sales performance, 2004/05-2008/09

Store portfolio

Figure 414: Orsay: Outlet data, 2005-09

Retail offering

Market positioning

Brands and product offer

Pricing

Advertising and marketing

e-commerce and home shopping



OVIESSE

Figure 415: Oviesse: Sales as share of clothing retailers’ sales in Italy, 2004-08

Recent history

Financial performance

Figure 416: Oviesse: Group financial performance, 2004/05-2008/09

Store portfolio

Figure 417: Oviesse: Outlet data, 2005-2009

Retail offering

Market positioning

Brands

Figure 418: Oviesse: Brands, 2008

Product offer

Figure 419: Oviesse: Breakdown of product offer, 2007/08

e-commerce and home shopping



PEEK & CLOPPENBURG (DÜSSELDORF)

Figure 420: Peek & Cloppenburg (Düsseldorf): German sales as share of German clothing specialists’
sales, 2004-08

Strategic evaluation

History

Financial performance

Figure 421: Peek & Cloppenburg (Düsseldorf): Estimated sales performance, 2004-08

Store portfolio

Figure 422: P&C (Düsseldorf): Outlets by country, 2004-08

Retail offering

Market positioning

Brands

Product offer

Pricing

Advertising and marketing

e-commerce



PEACOCK GROUP

History

Financial performance

Figure 423: Peacock Group: Group financial performance, 2004/05-2008/09

Store portfolio

Figure 424: Peacock Group: Outlet data, 2005-09

Retail offering

Market positioning

Product offer/brands

Figure 425: Peacocks and bonmarche sub-brands, 2009

Pricing

e-commerce and home shopping



PKZ

Figure 426: PKZ: Sales as share of clothing specialists’ sales in Switzerland, 2004-08

History

Financial performance

Figure 427: PKZ: Group Sales performance, 2004-08

Store portfolio

Figure 428: PKZ: Outlet data, 2004-08

Figure 429: PKZ Group: Outlets by fascia, 2004-08

Retail offering

Market positioning

Brands and product offer

Figure 430: PKZ Group: Brands and product offer at various fascias, 2009

Pricing

e-commerce and home shopping



PRECA BRUMMEL

Figure 431: Preca Brummel: Estimated sales as share of clothing retailers’ sales in Italy, 2004-08

Recent history

Financial performance

Figure 432: Preca Brummel: Estimated group sales performance, 2004-08

Store portfolio

Figure 433: Preca Brummel: Outlet data, 2008

Retail offering

Brands

Figure 434: Preca Brummel: Brands, 2008

e-commerce and home shopping



PRIMARK/PENNEYS

Figure 435: Primark/Penneys: Sales as share of clothing specialists’ sales in Europe: 2004-08

Strategic evaluation

History

Financial performance

Figure 436: Primark/Penneys: Group sales and like-for-like sales growth, 2004-08

Figure 437: Primark/Penneys: Group financial performance, 2004-09

Store portfolio

Figure 438: Primark/Penneys: Outlet data, 2004-09

Retail offering

Market positioning

Brands/product offer

Figure 439: Primark: Own brand portfolio, 2008/09

Pricing

Operational issues

Advertising and marketing

e-commerce and home shopping



RIVER ISLAND CLOTHING

Figure 440: River Island Clothing Co Ltd: Sales as share of clothing specialists’ sales in UK, 2004-08

History

Financial performance

Figure 441: River Island Clothing Co Ltd: Group financial performance, 2004-08

Store portfolio

Figure 442: River Island Clothing Co Ltd: Outlet data, 2004-08

Figure 443: River Island Clothing Co Ltd: Breakdown of overseas outlets, by market, 2008

Retail offering

Market positioning

Product offer

Pricing

e-commerce and home shopping



RNB RETAIL AND BRANDS

Recent history

Financial performance

Figure 444: RNB Retail and Brands: Group financial performance, 2003/04-2007/08

Store portfolio

Figure 445: RNB Retail and Brands: Outlet data, 2004-08

Figure 446: RNB Retail and Brands: Outlet data by brand and country. 2007-08

Retail offering

Store concepts

Figure 447: RNB store concepts division: Profile of individual chains

e-commerce and home shopping



SEPPÄLÄ & LINDEX (STOCKMANN GROUP)

Figure 448: Stockmann Group: Clothing chains’ sales as share of clothing retailers’ sales in Finland, 2004-

8

Figure 449: Stockmann Group: Lindex’s sales as share of clothing retailers’ sales in Sweden, 2004-08

Recent history

Financial performance

Figure 450: Stockmann Group: Group financial performance, 2004-08

Store portfolio

Figure 451: Stockmann Group: Outlet data, 2004-08

Retail offering

Market positioning

Brands

Figure 452: Stockmann Group: Lindex: Brands, 2008/09

Product offer

Figure 453: Stockmann Group: Lindex and Seppälä, sales by product category, 2008

Pricing

Operational issues

Advertising and marketing

e-commerce and home shopping



TAKKO

Figure 454: Takko: Sales as share of clothing specialists’ sales in Europe, 2004-08

History

Financial performance

Figure 455: Takko: Group sales performance, 2004/05-2008/09

Store portfolio

Figure 456: Takko: Outlet data, 2004/05-2008/09

Retail offering

Market positioning

Brands and product offer

Pricing

Operational issues

Advertising and marketing

e-commerce and home shopping



TEXMODA FASHION GROUP

Figure 457: Texmoda Fashion Group: Sales as share of clothing specialists’ sales in Finland, 2004-08

History

Financial performance

Figure 458: Texmoda Fashion Group: Group sales performance, 2004-08

Store portfolio

Figure 459: Texmoda Fashion Group: Outlet data, 2004-08

Retail offering

Market positioning

Brands

e-commerce and home shopping



TK MAXX

Figure 460: TK Maxx: Sales as share of clothing specialists’ sales in UK, 2004-08

History

Financial performance

Figure 461: TK Maxx: Group financial performance, 2004/05 -2008/09

Store portfolio

Figure 462: TK Maxx: Outlet data, 2005-09

Retail offering

Market positioning

Product offer/brands

Pricing

e-commerce and home shopping



TØJEKSPERTEN

Figure 463: Toejeksperten: Sales as share of clothing specialists’ sales in Denmark, 2004-08

History

Financial performance

Figure 464: Tøjeksperten: Group sales performance, 2004-08

Store portfolio

Figure 465: Tøjeksperten: Outlet data, 2004-08

Retail offering

Market positioning

Brands/product offer

Home shopping and e-commerce



VARNER GRUPPEN

Figure 466: Varner Group: Sales as share of clothing specialists’ sales in Europe, 2004-08

Recent history

Financial performance

Figure 467: Varner Gruppen: Group financial performance, 2004-08

Figure 468: Varner Gruppen: Sales by main fascia, 2005-08

Store portfolio

Figure 469: Varner Gruppen: Outlet numbers, 2004-08

Figure 470: Varner Gruppen: Outlet numbers by fascia, 2005 and 2007-08

Figure 471: Varner Gruppen: Outlet numbers, by fascia and country, September 2009

Retail offering

Figure 472: Varner Gruppen: Concepts, 2008

Operational issues

e-commerce and home shopping



VIVARTE

Figure 473: Vivarte: Sales as share of clothing specialists’ sales in Europe, 2004-08

Strategic evaluation

Recent history

Financial performance

Figure 474: Vivarte: Group financial performance, 2003/04-2007/08

Store portfolio

Figure 475: Vivarte: European Outlet data, 2008

Retail offering

Market positioning/product offer

e-commerce and home shopping



APPENDIX: RESEARCH METHODOLOGY

Abstract

How can Clothing Retailing be brought alive?

This report series covers the 19 leading economies of Western Europe. In total these countries account for around 98% of all European retail sales, excluding Russia. The remaining ten countries are either too small (e.g. Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria) in this report. These developing countries plus Russia and Turkey are covered in the Mintel report on Emerging Markets, 2009. We have produced major profiles 16 top clothing retailing groups in Europe. For many countries we also include smaller profiles (over 40 in total) of other significant players, both domestic and foreign as relevant.

This data in its entirety is contained in the single copy 19-country report, which gives a full overview of clothing retailing in Europe. Single country reports are also available for the UK, France, Germany, Spain and Italy.

The focus of the report is the clothing specialists, because these are the dominant players in the sector.

The clothing sector faces major challenges:

  • The global economic slowdown has hit consumers’ confidence and their ability to spend - particularly on discretionary areas such as clothing.
  • The non-specialist competition continues to drive deflation as they compete fiercely on price.
  • The spending squeeze combined with price deflation has hit retailers’ margins and they are being forced to look at more ways of defending market share and driving footfall rather than relying on increasingly deep price cuts.
  • The growth of the online channel poses both opportunities and risk for store based retailers as more of their business migrates online.



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