Clothing Retailing - Germany

Published by: Mintel International Group Ltd.

Published: Oct. 1, 2009 - 137 Pages

Table of Contents

MARKET IN BRIEF

The future

Market size and performance

The competitive landscape

REPORT SCOPE

TECHNICAL NOTES

Definitions

Financial definitions

Currencies

Country codes

Figure 1: Country codes

VAT

Figure 2: Europe: Standard VAT rates, 2008

BROADER MARKET ENVIRONMENT

Key points

Population decline

Figure 3: Germany: Population trends, 2003-08

Figure 4: Germany: Births, deaths, immigration and emigration, 2000-07

Figure 5: Germany: Population, by age group, 2007, 2010 and 2015

Economy

Germany emerges from the recession

Figure 6: Germany: Consumer expenditure, 1999-2008

Consumer spending remains weak

Figure 7: Germany: Consumer expenditure, 1999-2008

Inflation has eased

Figure 8: Germany: Consumer prices, 2004-08

THE MARKET IN CONTEXT

Key findings

Spending growth slows

Figure 9: Germany: Consumer spending on selected categories of goods, 2004-08

Price deflation

Figure 10: Germany: Consumer price indices for major product categories, 2000-08

CHANNELS OF DISTRIBUTION

Figure 11: Germany: Estimated channels of distribution for clothing, 2008

Home shopping

Department stores

Grocers and others

SECTOR SIZE AND FORECAST

Key findings

Economic outlook

Consumer outlook

Retail sales forecasts

Figure 12: Germany: Retail sales, 2004-14

Enterprise data

Figure 13: Germany: Clothing retailers, enterprise numbers, 2003-07

RETAIL COMPETITOR ANALYSIS

Key findings

Mixed performance for discounters

C&A still market leader, but for how long?

H&M’s stellar rise

Esprit and Peek & Cloppenburg

Figure 14: Germany: Leading clothing specialists, 2008/09

Market shares and evaluation

Figure 15: Germany: Leading clothing specialists’ market shares, 2008

ADLER

Figure 16: Adler: Sales as share of clothing specialists’ sales in Germany, 2004-08

History

Divestment by METRO

Financial performance

Figure 17: Adler: Group sales performance, 2004-08

Store portfolio

Figure 18: Adler: Outlet data, 2004-08

Retail offering

Market positioning

Product offer

Brands

Pricing

Advertising and marketing

e-commerce and home shopping

BENETTON GROUP

Figure 19: Benetton (Europe): Sales as share of clothing specialists in Europe, 2004-08

Figure 20: Benetton (Italy): Sales as share of clothing specialists in Italy, 2004-08

Strategic evaluation

Recent history

Financial performance

Figure 21: Benetton Group: Group financial performance, 2004-08

Market performance

Brand performance

Store portfolio

Figure 22: Benetton Group: Outlet data, 2004-08

Retail offering

Market positioning

Product offer

Figure 23: Benetton Group: Sales, by brand, 2008

Advertising and marketing

e-commerce and home shopping

C&A EUROPE

Figure 24: C&A: Sales as share of clothing retailers’ sales in Europe, 2004-08

Figure 25: C&A Germany: Sales as share of clothing retailers’ sales in Germany, 2004-08

Figure 26: C&A Netherlands: Sales as share of clothing retailers’ sales in the Netherlands, 2005-08

Strategic evaluation

History

Financial performance

Figure 27: C&A: Group sales performance, 2005/06-2008/09

Figure 28: C&A: Sales by country, 2008/09

Figure 29: C&A: Share of group sales, by country, 2008/09

Store portfolio

Figure 30: C&A: Outlet data, 2004/05-2008/09

Figure 31: C&A, Fascias operated by C&A in Europe, April 2009

Avanti

Retail offering

Market positioning

Brands and product offer

C&A Money

Pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

DIRAMODE

Recent history

Financial performance

Store portfolio

Figure 32: Diramode: European outlet data, 2009

Retail offering

Market positioning and product offer

Operational issues

e-commerce and home shopping

ESPRIT

Figure 33: Esprit: Sales as share of clothing specialists’ sales in Europe, 2004-08

History

Financial performance

Figure 34: Esprit: Group financial performance, 2003/04-2008/09

Figure 35: Esprit: Sales performance, by channel and region, 2004/05-2008/09

Store portfolio

Figure 36: Esprit: Outlet data, 2005-09

Figure 37: Esprit: Store network, by region and type, June 2009

Retail offering

Market positioning

Brands and product offer

Figure 38: Esprit product offer, 2009

Figure 39: Esprit: Product mix, 2008/09

Pricing

e-commerce and home shopping

GRUPO INDITEX

Figure 40: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2004-08

Strategic evaluation

Recent history

Financial performance

Figure 41: Grupo Inditex: Group financial performance, 2004/05-2008/09

Figure 42: Grupo Inditex: Sales growth, 2004/05-2008/09

Figure 43: Grupo Inditex: Estimated sales in key European markets, 2004/05-2008/09

Figure 44: Europe: Grupo Inditex: Sales by retail brand, 2004/05-2008/09

H1 2009/2010

Figure 45: Grupo Inditex: Sales H1 2008/09 and 2009/10

Store portfolio

Figure 46: Grupo Inditex: Outlet data, 2005-09

Figure 47: Grupo Inditex: Outlet numbers, by fascia, 2004/05-2008/09

Figure 48: Grupo Inditex: Other outlet data, by fascia, 2008/09

Figure 49: Grupo Inditex: Stores by country and by fascia, 2008/09

Retail offering

Market positioning

Zara

Brands

Product offer

Massimo Dutti

Product offer/pricing

Bershka

Product offer

e-commerce and home shopping

Figure 50: Grupo Inditex: Company websites, 2009

H&M HENNES & MAURITZ

Figure 51: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2004-08

Strategic evaluation

Recent history

Financial performance

Figure 52: H&M Hennes & Mauritz: Group financial performance, 2004-08

Sales by country

Figure 53: H&M Hennes & Mauritz: Sales by country, 2004-08

Store portfolio

Figure 54: H&M Hennes & Mauritz: Outlet numbers, 2004-08

Figure 55: H&M Hennes & Mauritz: Sales per outlet, 2005-08

Retail offering

Market positioning

Product offer

Brands

Figure 56: H&M,: Own brand portfolio, 2009

Pricing

Operations

COS

Advertising and marketing

e-commerce and home shopping

KENVELO

Recent history

Financial performance

Figure 57: Kenvelo: Group sales performance, 2005-08

Store portfolio

Figure 58: Kenvelo: Outlet data, 2004-08

Retail offering

Market positioning

Brands

Advertising and marketing

e-commerce and home shopping

KIK

Figure 59: KiK: Sales as share of clothing specialists’ sales in Europe, 2004-08

Figure 60: KiK (Germany): Sales as share of clothing specialists’ sales in Germany, 2004-08

Recent history

Financial performance

Figure 61: KiK: Group sales performance, 2004/05-2008/09

Store portfolio

Figure 62: KiK: Outlet data, 2005-08

Retail offering

Market positioning

Product offer and brands

Pricing

Advertising and marketing

e-commerce and home shopping

MANGO GROUP

Figure 63: Mango Group: Sales as share of clothing specialists’ sales in Europe, 2004-08

Figure 64: Mango Spain: Sales as share of all clothing specialists’ sales in Spain, 2004-08

Strategic evaluation

Recent history

Financial performance

Figure 65: Mango Group: Group financial performance, 2004-08

Figure 66: Mango: Estimated performance, by major markets, 2008

Store portfolio

Figure 67: Mango Group: Outlet data, 2004-08

Figure 68: Mango Group: Breakdown of stores in Europe, 2005-09

Retail offering

Market positioning

Brands

Product offer

Pricing

Advertising and marketing

e-commerce and home shopping

NEW YORKER

Figure 69: New Yorker: Sales as share of clothing specialists’ sales in Europe, 2004-08

Figure 70: New Yorker (Germany): Sales as share of clothing specialists’ sales in Germany, 2004-08

Recent history

Financial performance

Figure 71: New Yorker: Estimated group sales performance, 2004-08

Store portfolio

Figure 72: New Yorker: Outlet data, 2004-08

Figure 73: New Yorker: Outlet data by country, 2004-08

Retail offering

Market positioning

Brands and product offer

Pricing

Advertising and marketing

e-commerce and home shopping

ORSAY

Figure 74: Orsay Group: Sales as share of clothing specialists’ sales in Europe, 2004-08

Figure 75: Orsay Germany: Sales as share of clothing specialists’ sales in Germany, 2004-08

Recent history

Financial performance

Figure 76: Orsay Group: Estimated sales performance, 2004/05-2008/09

Store portfolio

Figure 77: Orsay: Outlet data, 2005-09

Retail offering

Market positioning

Brands and product offer

Pricing

Advertising and marketing

e-commerce and home shopping

PEEK & CLOPPENBURG (DÜSSELDORF)

Figure 78: Peek & Cloppenburg (Düsseldorf): German sales as share of German clothing specialists’ sales,

2004-08

Strategic evaluation

History

Financial performance

Figure 79: Peek & Cloppenburg (Düsseldorf): Estimated sales performance, 2004-08

Store portfolio

Figure 80: P&C (Düsseldorf): Outlets by country, 2004-08

Retail offering

Market positioning

Brands

Product offer

Pricing

Advertising and marketing

e-commerce

TAKKO

Figure 81: Takko: Sales as share of clothing specialists’ sales in Europe, 2004-08

History

Financial performance

Figure 82: Takko: Group sales performance, 2004/05-2008/09

Store portfolio

Figure 83: Takko: Outlet data, 2004/05-2008/09

Retail offering

Market positioning

Brands and product offer

Pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

APPENDIX: RESEARCH METHODOLOGY

Abstract

How can Clothing Retailing be brought alive?

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

• background economic and demographic data
• market sizes
• regional retailing trends and issues
• market drivers
• consumer expenditure
• consumer trends
• leading pan-European retailers
• domestic retailers
• market forecasts

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