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Published by: Futurescape
Published: Aug. 1, 2009 - 100 Pages
Table of Contents
- EXECUTIVE SUMMARY
- Proven successes and star power
- Differing strategies at Hollywood studios
- Mixed fortunes for Web TV studios
- UK market sustained by the BBC, Bebo and Channel
- The sector is still seeking advertiser commitment
- Advertisers do support specific interests
- Proven sources of revenue have emerged
- Emerging relationships between Web TV and broadcast TV
- Evolving formats
- WHAT THE REPORT COVERS
- Criteria for including studios and production companies
- Criteria for including shows
- Industry experts interviewed
- Brad Curtis - Science + Fiction
- Geoff Goodwin - BBC Switch
- Kathleen Grace - Dinosaur Diorama Productions
- Garrett Law - Attention Span Media
- WHY ONLINE TV IS BOOMING
- The new Internet video environment
- Ubiquitous broadband means video viewing is soaring
- Table: Viewing online video at home
- Who is viewing?
- Table: US online viewing by age ranges
- Tables: US demographics of Internet users visiting video-sharing sites
- Falling television viewing?
- Table: Internet access reducing television viewing globally
- Audience aggregators - YouTube, MySpace, Bebo
- Internet TV platforms
- Video search engines
- New funding, revenue and advertising opportunities
- Plunging production costs
- The new production and funding environment
- From independent filmmaking to online television
- The Hollywood writers’ strike - the catalyst for online television?
- The new producers behind the boom
- Studios 2.0
- Independent production companies
- Talent-led production
- New entrants
- Talent agencies
- Major studios’ digital divisions
- CBS Interactive
- Disney-ABC’s Stage
- Disney-ABC’s Take
- Fox Television Studios’ 15 Gigs
- NBC Universal Digital Studio
- Paramount Digital Entertainment
- Sony’s Crackle.com
- Warner Bros’ Studio 2.
- British broadcasters and production companies
- The BBC
- Channel
- Independent production companies
- ONLINE TV FUNDING, REVENUE SOURCES AND SPONSORSHIP
- Funding for studios
- Table: Significant studio funding deals
- Revenue for shows
- Advertising and sponsorship
- Ad-supported
- Branded entertainment
- Product placement
- Sponsorship deal after start of production
- Table: Sponsorship fees and revenues
- Commissions
- Broadcaster commission - online-only
- Broadcaster commission - online and TV
- Broadcaster commission after online launch
- Broadcaster distributes after online launch
- New studio commissions
- Social networking site commission
- Social networking site distribution
- Other revenue
- Destination site
- Download sales
- Viewer contributions
- DVD sales
- Format sales
- International distribution
- Social networking site direct payment
- Merchandise
- PRODUCTION IN ACTION
- Budgets
- More for the money
- Can established producers produce to low budgets?
- Budget inflation
- Table: Total show budgets per season
- Table: Per-minute show budgets - low to high
- Profitability
- Production: show and season lengths
- Very short forms vs narrative
- Table: Episode running times
- How many episodes?
- Total running time
- How many seasons?
- Production: interactivity
- Interactivity within shows - Signs of Life
- Interactivity from the viewers - In The Motherhood, Where Are The Joneses?
- Interactivity from the community - KateModern
- Community interactivity - safety net or straitjacket?
- FINDING AND BUILDING THE AUDIENCE
- Distribution
- Own site vs third-party sites
- Distribution deals
- Table: Types of third-party distributors and revenue
- What windows are emerging?
- What is the shelf life of an online show?
- Marketing and promotion
- A continuing role for offline promotion
- Promotion via live events
- The big bang launch - promotion via broadcast television
- The slow burn promotion
- Preparing to go viral - but avoiding the “viral fallacy”
- Table: Video viewers sharing content
- Online and television - competing or co-operating?
- From online to television
- Co-ordinating online with television
- What about copyright?
- HOW TO EVALUATE SUCCESS?
- Creative criteria
- R&D criteria
- Commercial criteria
- Recommissions - proven success
- Engagement criteria
- Evaluating popularity
- Video viewing statistics
- Table: Self-declared show viewing figures
- Public statistics
- Limitations of viewing figures
- Social networking and online buzz
- TRENDS
- Shows and production
- Increasingly well-known talent involved
- Mainstream interests addressed by Web productions
- Simultaneous production for online and television
- TV shows reaching out to audiences online
- Web-only spin-offs from TV series
- Rise of the online soap
- Producers aim for global breakout hits
- Episodes are becoming longer
- More simultaneous distribution via online, mobile and television
- Funding
- Branded entertainment is the most effective funding model - so far
- More selective product integration
- The new funders become the new gatekeepers
- New funding intermediaries challenge ad and digital agencies
- EXPERT INTERVIEWS
- Brad Curtis - In the Motherhood
- Geoff Goodwin - Wannabes and Signs of Life
- Kathleen Grace - The Burg
- Garrett Law - Dorm Life
- WEB SERIES BUSINESS PROFILES: BUDGETS, SPONSORS, INTERACTIVITY
- Angel of Death
- The Burg
- Clark and Michael
- Crescent Heights
- Dr Horrible’s Sing-Along Blog
- Dorm Life
- Dubplate Drama
- In The Motherhood
- It’s a Mall World
- Prom Queen
- Quarterlife
- Signs of Life
- Web Therapy
- Where Are The Joneses?
- FURTHER NOTABLE SERIES IN 2008-09
- US productions
- UK productions
- European productions
- WEB TV STUDIO AND PRODUCTION COMPANY BUSINESS PROFILES
- Web TV studio profiles
- 60Frames
- Agility Studios
- DECA
- Filmaka
- Generate
- Independent Comedy Network
- Web TV production company profiles
- Ag
- Alloy Entertainment
- Attention Span Media
- Avalon TV
- BermanBraun Interactive
- Big Fantastic
- Break Media
- Conker Media
- Dinosaur Diorama Productions
- Electric Farm Entertainment
- Endemol Digital Studios (UK)
- Endemol USA
- EQAL
- FM78.TV
- For Your Imagination
- FremantleMedia's FMX
- Fuel Industries
- Funny or Die
- Go Go Luckey
- GoTV Networks
- Hollywood Disrupted
- IAC companies
- Imagination
- Intelligent Life Productions
- Iron Sink Media
- Joe Digital
- KoldCast Studios
- MWG Entertainment
- My Damn Channel
- Next New Networks
- Nu Media Studios and Management
- RDF Digital
- Reveille
- Revision
- Safran Company
- Science + Fiction
- Shimmer Productions
- Strike.TV
- SXM
- Virtual Artists
- Vuguru
- Worldwide Biggies
- ADVERTISER AND SPONSOR LISTINGS
- Sole sponsors of American Web shows, listed by brand
- Multiple sponsorship and brand integration in American shows
- Sole sponsors of European Web shows, by brand
- Multiple brand integration and product placement in European shows
AbstractInform your digital strategy with comprehensive coverage of the fast-growing market for original Web TV and transmedia shows, their funding, production and success.
- Key data and market trends to inform strategic planning, forecasting and business development
- How US Web TV studios are funded
- Detailed analysis of revenue sources for Web shows: advertising, sponsorship, commissioning, download sales and more
- Comparative budgets: per season and per-minute
- Detailed profiles of major Web TV comedy and drama series: rapidly compare formats and commercial models, including branded entertainment
- Comprehensive listing of Hollywood studios’ digital divisions and Web TV production companies - and what kinds of shows they make - for competitive analysis
- Listings of major brands that sponsored American and European shows, revealing which advertisers are active in the sector and what genres they sponsor
- Comparative budget data and revenue sources to assist production budgeting
Key questions answered
- How is the boom in Internet video viewing building an audience for original Web TV shows?
- How are Hollywood studios, British broadcasters and production companies in both countries pioneering new online series?
- What are the essential insights from the most significant successes and failures in Web shows?
- What new online formats and forms of interactivity are emerging?
- How do shows find and build an audience?
- What kinds of distribution, marketing and promotion are in use?
- Which famous actors and directors are embracing the creative and commercial opportunities in Web TV?
- What kinds of productions are they making?
- And which brands are backing them?
100 pages / 40,000 words, 15 tables, 14 Web show business profiles.
Second edition, August 2009.
In the report
- Covers original Web TV scripted comedy and drama shows in the USA and UK
- 15 tables: online video viewing figures, studio funding, production budgets, episode lengths, self-declared Web show viewing figures
- Listings of key market players:
58 studio digital units and Web show producers: studio and production company listings for BBC, CBS, Channel 4, Disney, Fox, NBCU, Paramount, Sony, Warner Bros and 49 production companies
- Advertiser and sponsor listings for US and European Web series: sole sponsors and multiple product integration
- Brand sponsors referenced in the report include Carl’s Jr, CIBA Vision, Ford, Red Bull, Sprint, Suave, Tampax, Tide, Toyota and many more
- 14 in-depth Web show business profiles: full creative and commercial details, each with a colour still from the production, plus 23 further significant US, UK and European shows listed
- 13 major trends for the future of the Web show market
- 4 industry expert interviews
- Itemised analysis of funding and revenues sources for shows, with examples
- Live links to all Web shows and production companies to take you direct to their Web sites
- Methodology: the analysis is based on production company information, authoritative industry sources and original research
Who should read this?
- Business development executives, digital executives and commissioners in studios, broadcasters, and Web video and social networking sites
- Branded entertainment specialists in advertising and media buying agencies
- Innovative brand managers seeking new opportunities for their brand portfolio in the online video space
- CEOs, senior executives and producers in television and new media production companies
The Birth Of Online TV enables you and your team to get up to speed with the fast-moving Web TV sector.
Our buyers include global advertising agencies, broadcasters, Hollywood studios and producers: AT&T, BBC Worldwide, Digitas, Disney, Eutelsat, Fox, HBO, ITV, MediaCom, Ogilvy, Publicis, RTE, Warner Bros.
Futurescape's research is regularly quoted in media and marketing publications such as Variety's Video Business, Broadcast, Televisual, TV Week, MediaPost and Campaign.
Tables
Viewing online video at home
US online viewing by age ranges
US demographics of Internet users visiting video-sharing sites
Internet access reducing television viewing globally
Significant studio funding deals
Sponsorship fees and revenues
Total show budgets per season
Per-minute show budgets - low to high
Episode running times
Types of third-party distributors and revenue
Video viewers sharing content
Self-declared show viewing figures
Sole sponsors of American Web shows, listed by brand
Multiple sponsorship and brand integration in American shows
Sole sponsors of European Web shows, by brand
Multiple brand integration and product placement in European shows
Colour screenshots from Web TV shows
Angel of Death
The Burg
Clark and Michael
Crescent Heights
Dr Horrible’s Sing-Along Blog
Dorm Life
Dubplate Drama
In The Motherhood
It’s a Mall World
Prom Queen
Quarterlife
Signs of Life
Web Therapy
Where Are The Joneses?
Get Full Details About This Report >>
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