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South Korea Telecommunications Report Q4 2009

Published by: Business Monitor International

Published: Oct. 28, 2009 - 85 Pages


Table of Contents


Executive Summary
SWOT Analysis
South Korea Wireline SWOT
South Korea Mobile SWOT
South Korea Political SWOT
South Korea Economic SWOT
South Korea Business Environment SWOT
Business Environment
Asia
South Korea
Table: Asia Telecoms Business Environment Rankings
Industry Forecast Scenario
Mobile
Table: South Korea Telecoms Sector - Mobile - Historical Data & Forecasts
ARPU
Table: South Korea Telecoms Sector - ARPU - Historical Data & Forecasts
Fixed Line
Table: Telecoms Sector - Fixed Line - Historical Data & Forecasts
Internet
Table: South Korea Telecoms Sector - Internet - Historical Data & Forecasts
Market Data Analysis
Mobile
Table: South Korean Mobile Market Net Additions (Q209)
Table: South Korean Mobile Market, Q209
ARPU & MOU
Table: South Korean Mobile Operators - Monthly Outgoing Minutes Of Use, 2006-2009 (bn)
3G
Mobile Contract Wins
Mobile Content
Regional Outlook
Table: Asia VAS Market By Service (US$bn)
Country Outlook
Table: SK Telecom Wireless Internet ARPU By Service Type (KRW)
Value-Added Services Timeline
Table: Selected VAS Services (2008-2009)
Mobile Operator Data
Table: South Korea Mobile Market Overview
Table: SK Telecom - Mobile Market Overview
Table: KTF - Mobile Market Overview
Table: LG Telecom - Mobile Market Overview
Fixed Line
Table: South Korean Local Access Market, June 2009
Domestic Long Distance (DLD)
LG Dacom Domestic Long-Distance Revenues, Q208-Q209 (KRWmn)
VoIP
Broadband
Table: South Korean Broadband Market, June 2009
South Korea Broadband Access Types By Operator, June 2009
IPTV
WiBro
Wireline Developments
Table: Wireline (Fixed Line and Broadband) Developments
Regulatory Environment & Industry Developments
Table: Division Of Regulatory Responsibility In South Korea
Legislation
Industry Developments
Competitive Landscape
Competitor Analysis
Table: Key Players - South Korea Telecoms Sector
Table: Selected Operators Financial Indicators, 2001-2008 (US$mn)
Company Monitor
Table: Alcatel-Lucent Revenues By Service Type (EURmn)
Table: Alcatel-Lucent Revenues By Region (EURmn)
Table: Alcatel-Lucent - A Selection Of Major Contracts
Selected Profiles - Operators
Appendix
Key Players
Fixed-Line Overview
Table: Regional Fixed-Line Penetration Overview
Broadband Overview
Table: Regional Broadband Penetration Overview
Mobile Overview
Table: Regional Mobile Penetration Overview
Country Snapshot: South Korea Demographic Data
Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030
Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Wages, 2000-2012
BMI Telecoms Industry Glossary
BMI Methodology
Business Environment Ratings Methodology
Ratings Overview
Weighting
Table: Weighting
Indicators
How We Generate Our Industry Forecasts
Table: Key Indicators For Telecommunications Industry Forecasts
Sources

Abstract

A number of changes have occurred in BMI’s latest update of the South Korean telecoms market. Theserelate largely to regulatory practices, which have seen the Korea Communications Commission (KCC),the country’s telecoms regulatory body, examine mobile tariffs. A report produced by the OECDcomparing South Korea with 15 similar developed markets showed its tariffs to be significantly higher.On account of this, the KCC announced it would consider reducing prices by 20%.

Mobile operators are also looking to promote greater content usage, and in early September 2009, SKTelecom launched the country’s first open mobile market place for content. Previously, subscribers wereonly able to acquire content through their operator’s web portal, significantly reducing their choice. Thegrowing availability of content has also enriched operators’ non-voice revenues, so that ARPU rates havefor the most part remained stable compared with other similarly placed markets.

For the first time, BMI has introduced a forecast for mobile blended ARPUs. Based on the historical dataof the country’s three operators - SK Telecom, KT and LG Telecom - ARPU fell by just 0.3% in 2008and 0.7% in 2007. A greater focus on content development, combined with lower prices, should help tobring about flat growth during 2009 to KRW39,739, with ARPU levels easing to KRW39,663 by 2013.The small decline over our five-year forecast period is expected on the back of aggressive pricing as themarket matures.

The launch of the Apple iPhone in the country, expected in 2009, could also play a significant role interms of ARPU levels and development of the mobile market. It has yet to be determined whether KT orSK Telecom will acquire exclusive rights to the iPhone, which could help to boost market share onaccount of its popularity. However, given that SK Telecom has launched its own open mobile store, TStore, this could be in direct conflict with Apple’s App Store.

Furthermore, its launch could also have an impact on the mobile handset market, which has long beendominated by local vendors Samsung, LG and other domestic manufacturers.

Meanwhile, in terms of the broadband market, we are seeing a continued increase in demand despite thesector’s maturity. This is occurring on the back of growing IPTV subscriber numbers, rising to over700,000 as of August 2009, up by 300,000 since the beginning of the year. Much of this has been down toa government-led push to publicise services, making them more popular. However, it has yet to reach the2mn targeted by the state by YE09, suggesting that the reason for the slow take-up of services has beencustomer complaints of a ‘dull and patchy’ premium service and limited channel availability.

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