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Published by: Business Monitor International
Published: Oct. 28, 2009 - 86 Pages
Table of Contents
- Executive Summary
- SWOT Analysis
- Pakistan Wireline SWOT Analysis
- Pakistan Mobile SWOT Analysis
- Pakistan Political SWOT
- Pakistan Economic SWOT
- Pakistan Business Environment SWOT
- Business Environment
- Asia
- Pakistan
- Table: Asia Telecoms Business Environment Rankings
- Industry Forecast Scenario
- Mobile
- Table: Pakistan Telecoms Sector - Mobiles - Historical Data & Forecasts
- ARPU
- Table: Pakistan Telecoms Sector - Mobile ARPU - Historical Data And Forecasts (US$)
- Fixed-Line
- Table: Pakistan Telecoms Sector - Fixed-Line/WLL - Historical Data & Forecasts
- Internet
- Table: Pakistan Telecoms Sector - Internet - Historical Data & Forecasts
- Market Data Analysis
- Mobile
- Table: Pakistan Mobile Market, Net Additions Q209
- Table: Pakistan Mobile Market, June 2009
- Mobile Base Stations By Operator
- 3G
- Mobile Contract Wins
- Table: Mobile Contract Wins
- Mobile Content
- Regional Outlook
- Table: Asia VAS Market By Service (US$bn)
- Country Outlook
- Value-Added Services Timeline
- Table: Selected VAS Services (2008-2009)
- Mobile Operator Data
- Pakistan Mobile Market Overview
- Mobilink
- Ufone
- Warid Telecom
- Zong
- Instaphone
- Fixed Line
- Table: Pakistan Fixed-Line Net Additions, March 2009
- Table: Pakistan Fixed-Line Market, March 2009
- Wireless Local Loop (WLL)
- Table: Pakistan Wireless Local Loop Market, July 2009
- Table: Pakistan Wireless Local Loop Market Net Additions, April 2009-July 2009
- WLL Total Traffic 2007-2008 (mn minutes)
- Broadband
- Broadband Platforms
- Wireline Developments
- Table: Wireline (Fixed-Line and Broadband) Developments
- Regulatory Environment & Industry Developments
- Pakistan: Regulatory Bodies And Their Responsibilities
- Regulatory Developments
- Competitive Landscape
- Competitor Analysis
- Table: Key Companies - Pakistan Telecommunications Sector
- Company Monitor
- Alcatel-Lucent Reports Abysmal Q109 Results, Partly Softened By NGNs
- Table: Alcatel-Lucent Revenues By Service Type (EURmn)
- Wireline Out, IP In
- Table: Alcatel-Lucent Revenues By Region (EURmn)
- The WiMAX Vs LTE Debate
- Table: Alcatel-Lucent: A Selection Of Major Contracts
- Selected Profiles - Operators
- Appendix:
- Key Players
- Fixed Line
- Table: Regional Fixed-Line Penetration Overview
- Mobile
- Table: Regional Mobile Penetration Overview
- Broadband
- Table: Regional Broadband Penetration Overview
- Telecoms Business Environment Ratings Methodology
- Ratings Overview
- Weighting
- Weighting
- Indicators
- Indicators
- Country Snapshot: Pakistan Demographic Data
- Section 1: Population
- Table: Demographic Indicators, 2005-2030
- Table: Rural/Urban Breakdown, 2005-2030
- Section 2: Education And Healthcare
- Table: Education, 2002-2005
- Table: Vital Statistics, 2005-2030
- Table: Employment Indicators, 2001-2006
- Section 3: Labour Market And Spending Power
- Table: Consumer Expenditure, 2000-2012 (US$)
- Table: Average Annual Manufacturing Wages, 2000-2012
- BMI Telecoms Industry Glossary
- Table: Telecommunications Glossary Of Terms
- BMI Methodology
- How We Generate Our Industry Forecasts
- Telecommunications Industry Forecast Table
- Key Indicators
- Business Environment Ratings
- Sources
AbstractThe mobile sector saw a return to strong subscriber growth in the quarter ended June 2009. With a total of3.071mn net additions, this was far higher than either of the two previous quarters with Q109 reporting1.671mn net additions and Q408 with a loss of 296,000. However, it was no match for the 5.5mn netadditions reported in Q208.
Improvements in subscriber net additions have resulted from the market resuming growth following theimplementation of the government’s re-registration programme two quarters ago. Operators remain keenon rebuilding their reduced subscriber bases, and with regard to this, they have taken a market segmentedapproach, appealing to customers through targeted, niche tariffs.
Benefiting from this approach were second-ranked operator Telenor, claiming 908,000 net additions inQ209 and a 29.6% share of the market, with market leader Mobilink on 29.2% with 897,000 netadditions. Some way behind were Zong, Warid and Ufone, with net additional shares of 13.2%, 12.2%and 12.8%, respectively.
Although encouraged by the growth experienced during the quarter, concerns over the continueddominant growth in the prepaid market have also led operators to focus on ways of encouragingsubscribers onto non-voice applications. Among the most popular during the quarter was mobile banking.Mobilink launched its first mobile banking service in July 2009. The operator, together with Citibank,signed an arrangement endorsed by the State Bank of Pakistan.
Other forms of m-commerce are also taking shape. Zong plans on launching its m-commerce service in itsnext fiscal year and has yet to outline details of its market revolutionary model. It does already have amobile payments service, launched in October 2008, allowing customers to register for the service on theinternet and make purchases, which are added to their mobile phone bill.
The impact on ARPUs has yet to be felt, however. In BMI’s newly introduced ARPU forecast scenario,we note that, during 2008, ARPU rates fell by 13.3%, to reach US$2.04, this was in line with the 12.41%fall reported in the previous year of 2007. Thanks to a dominant prepaid market, limited non-voiceapplications and lack of supporting handsets and limited educations, this fall in ARPUs is forecast tocontinue until the end of our forecast period, when we estimate an ARPU of US$1.61 as of 2013.
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