Egypt Food and Drink Report Q4 2009 : Market Research Report

Egypt Food and Drink Report Q4 2009

Published by: Business Monitor International

Published: Oct. 26, 2009 - 55 Pages

Executive Summary: SWOT Analysis; Egypt Food Industry SWOT; Egypt Drink Industry SWOT; Egypt Mass Grocery Retail Industry SWOT; Business Environment; BMI’s Core Global Industry Views; BMI's Core Views For The Food & Drink Industry; Middle East Food & Drink Business Environment Ratings; Middle East Food & Drink Business Environment Ratings Q4 2009; Egypt’s Food & Drink Business Environment Rating; Macroeconomic Outlook; Egypt - Economic Activity, 2004-2013; Food; Industry Forecast Scenario; Food Consumption; Food Consumption Indicators, 2006-2013; Trade; Food, Drink & Tobacco Sectoral Trade Indicators (US$mn) - Historical Data & Forecasts, 2005-2013; Canned Food; Canned Food Sales - Historical Data & Forecasts, 2005-2013; Confectionery; Confectionery Sales - Historical Data & Forecasts, 2005-2013; Industry Developments; Market Overview; Processed Food; Agriculture; Halal Food
Table: Muslim Populations In Select Countries: Drink; Industry Forecast Scenario; Alcoholic Drinks; Alcoholic Drinks Value/Volume - Historical Data & Forecasts, 2005-2013; Soft Drinks; Soft Drinks indicators, Historical Data & Forecasts, 2005-2013; Industry Developments; Market Overview; Alcoholic Drinks; Soft Drinks; Hot Drinks; Mass Grocery Retail; Industry Forecast Scenario; MGR Sales by Format - Historical Data & Forecasts, 2006-2013; Grocery Retail Sales By Format (%) - Historical Data & Forecasts; Industry Developments; Market Overview; Structure Of Egypt's Mass Grocery Retail Market By Estimated Number Of Outlets, 2002-2008; Structure Of Egypt's Mass Grocery Retail Market (US$bn) - Sales Value By Format, 2002-2008; Competitive Landscape; Key Players; Key Players in Egypt's Food & Drink Sector; Key Players in Egypt's Mass Grocery Retail Industry; Company Analysis; Food; Cairo Poultry Company (CPC); Faragalla; Drink; Al-Ahram Beverages Co (ABC); Mass Grocery Retail; Metro (Mansour Group); Carrefour MAF; Appendix; Country Snapshot: Egypt Demographic Data; Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030: Section 2: Education and Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2010: Section 3: Labour Market and Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Wages, 2000-2012: BMI Food & Drink Methodology; Food & Drink Business Environment Ratings; Ratings Methodology; Ratings Overview; Ratings System; Indicators; Limits Of Potential Returns; Risks To Realisation Of Potential Returns; Weighting; BMI Food & Drink Industry Glossary; Food & Drink; Mass Grocery Retail; BMI Food & Drink Forecasting & Sourcing; How We Generate Our Industry Forecasts; Sourcing

Abstract

With a population nearing 80mn, Egypt can rightfully claim to be the Middle East region’s mostpromising fast-moving consumer goods market, not least when it comes to the unsaturated soft drinksindustry and its emerging mass grocery retail (MGR) industry. Unmoved in fifth position in BMI’sregional Food & Drink Business Environment Ratings table for Q409, Egypt remains arguably the mostintriguing Middle Eastern market as discussed in BMI’s recently published Egypt Food & Drink Reportfor Q409.

The most significant development this quarter was undoubtedly the report by the France-basedpublication La Lettre de l'Expansion that French grocery retail behemoth Carrefour was planning todevelop a footprint of 17 hypermarkets and 70 supermarkets over the next five years in partnership withits Middle East affiliate Majid Al Futtaim Group (MAF).

Should the report be substantiated, BMI believes it could kick start the formalisation of Egypt’s MGRindustry. Informal vendors currently make up about 70% of grocery sales. We believe there is plenty ofscope for Carrefour MAF to strengthen its fledgling hypermarket footprint (it currently operates fiveoutlets). Like their counterparts across the Middle East, Egyptian consumers (that can trade up to modernretailing) are attracted to the value-added services provided by large, mall-attached hypermarkets.Between 2009 and 2013, we expect hypermarket sales to increase 54.5% to EGP7.7bn (US$1.4bn).

Not to be outdone, Egypt’s underdeveloped soft drinks industry remains an attractive long-termproposition across all segments, although for the time being at least, the low-cost carbonates category isexpected to remain its most dynamic contributor. Driven by the core brands of Coca-Cola and PepsiCo,carbonates volume sales are expected to increase 16.7% from a high base and reach 0.9bn litres.

The strength of the carbonates category is unlikely to discourage investors keen on other segments. BMIbelieves that the promising bottled water segment remains largely immature. Like the wider region,fundamental demand triggers like Egypt’s harsh climate, the poor hygiene of its tap water and a low-keyalcoholic drinks industry are in place. Between 2009 and 2013, BMI expects bottled water volume salesto increase by 51.3% to 0.4bn litres. With this in mind, Egypt is likely to figure more prominently in theexpansion plans of many of the GCC’s leading bottled water producers (including the likes of UAE-basedMasafi and Al Ain Water).

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Egypt Food and Drink Report Q4 2009

Table of Contents

Abstract