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Future Cellphones: Leveraging Building Blocks for Better Experiences

Published by: In-Stat

Published: Nov. 1, 2009 - 45 Pages


Table of Contents


Executive Summary
Introduction
Attitudes and Trends

Form Factors Trends

Bar

Clamshell

Flip

Slide

Dual-Slide

Swivel

Touch Screen

Input Preferences

Possible Future Form Factors With Primary Research Results

Wearable Phones

Flex, Roll-Out Displays, and Transparent Paper-Like Displays

Dual-Screen Clamshells

Modular Phones

Current Features

Smartphones and the Mobile Web

Features

Consumer Preferences

Demand for Larger Screens and Color

Speaker Phone

Media Features

Customization

Ruggedization

World Phone & Multimode Phones

Connectivity and Wi-Fi

The “Ideal Phone”

Phone Integration

Emerging Features and Technologies

Display Technologies

Organic Light-Emitting Diode (OLED)

Picoprojectors

3D Display Technologies

Multimedia Improvements

Mobile TV

Early Adopters

Power Technology

Wireless Charging

Solar Power

Power Management

Near Field Communications (NFC) and Mobile Payments

Early Adopters

Mixed Reality

Mobile Health and Environmental Sensors

Eco-Friendly Phones

How OEMs are Enabling New Features

Handset OEMS

Apple

HTC

LG

Motorola

Nokia

Palm

RIM

Samsung

Sony Ericsson

Conclusion

Recommendations

Make Evolutionary Performance Improvements

Tailor Combinations of Features to Specific Segments and Use Cases

Take Advantage of More Open Attitudes

Investigate New Experiences Enabled by Picoprojectors

Glossary

Related In-Stat Reports

List of Table


Table 1. User Segments More Interested in Voice Interface

Table 2. Cellphone Feature Interests, 2006-2009 (Multiple Responses Accepted)

Table 3. Cellphone Feature Interests, 2009 (Multiple Responses Accepted)

Table 4. Cellphone Application Interests, 2006-2009

Table 5. Cellphone Application Interests, 2009

Table 6. Verbatim Responses: Desired on Next Phone

Table 7. Interest in Customization, 2006-2009

Table 8. Expected Use of Cellphone Wi-Fi

Table 9. Likelihood to Purchase a Wi-Fi-Equipped Cellphone, 2008 and 2009

Table 10. Features to Include in the Ideal Phone, 2008 and 2009

Table 11. TV Interface Early Adopter Segments

Table 12. Integrated Picoprojector Early Adopter Segments

Table 13. Mobile TV Early Adopter Segments

List of Figures


Figure 1. Current and Future Phone Form Factors

Figure 2. Opinions on Current Cellphones—Four Year Trends, 2006-2009

Figure 3. Attitudes Toward Next Cellphones—Four Year Trends, 2006-2009

Figure 4. Current and Future Phone Form Factors

Figure 5. Futuristic Form Factor Interest, 2009

Figure 6. Current Handset Features—Four Year Trends, 2006-2009

Figure 7. Interest in Speaker Phone, 2006-2009

Figure 8. Interest in Integrating with Other Machines

Figure 9. Interest in Mobile TV, 2006-2009

Abstract

The majority of phones entering the market over the next few years will provide very different user experiences from those available today. The accelerated adoption of open operating systems has created an innovative environment unique to this market. With compelling user interfaces creating competitive advantages, the market has now shifted its focus from individual features to integrating and improving on existing capabilities to provide the best experience.

This report identifies and quantifies users’ interest in the features and capabilities of their current phones and in what they want in their next phone, while tracking the changes in these opinions over time. The report is In-Stat’s fourth annual future phone study which surveys members of In-Stat’s Technology Adoption Panel (TAP).9
The report explores a number of areas:
  • Current and future cellphone form factors and input preferences
  • Users’ interest in specific features and capabilities
  • Emerging technologies that will enable new features and capabilities
  • Market segments that are leading adoption of new features
  • Vendors’ progress on bringing new phones, features, and services to market


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