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DTV 2009: Declining Costs, Increasing Shipments, and Network Capability

Published by: In-Stat

Published: Oct. 12, 2009 - 48 Pages


Table of Contents


Agenda

Overview of Digital TV

Connectivity Features Added to Televisions 1

Connectivity Features Added to Televisions 2

Connectivity Features Added to Televisions 3

Connectivity Features Added to Televisions 4

Connectivity Features Added to Televisions 5

Screen Technologies

LCD TVs

Plasma TVs

Digital CRTs

Rear Projection TV (RPTV)

OLED

Worldwide DTV Shipment Forecast 2008-2013 (Units in Thousands)

Worldwide DTV ASP Forecast 2008-2013 (US$)

Worldwide DTV Revenue Forecast 2008-2013 (US$ in Millions)

Network-Enabled DTVs

Network-Enabled DTV Forecast 2008-2013 (Units in Thousands)

North America DTV Trends

North America DTV Shipment Forecast 2008-2013 (Units in Thousands)

North America DTV ASP Forecast 2008-2013 (US$)

North America DTV Revenue Forecast 2008-2013 (US$ in Millions)

Europe DTV Trends

Europe DTV Shipment Forecast 2008-2013 (Units in Thousands)

Europe DTV ASP Forecast 2008-2013 (US$)

Europe DTV Revenue Forecast 2008-2013 (US$ in Millions)

Japan DTV Trends

Japan DTV Shipment Forecast 2008-2013 (Units in Thousands)

Japan DTV ASP Forecast 2008-2013 (US$)

Japan DTV Revenue Forecast 2008-2013 (US$ in Millions)

APAC DTV Trends

Asia/Pacific DTV Shipment Forecast 2008-2013 (Units in Thousands)

Asia/Pacific DTV ASP Forecast 2008-2013 (US$)

Asia/Pacific DTV Revenue Forecast 2008-2013 (US$ in Millions)

ROW DTV Trends

ROW DTV Shipment Forecast 2008-2013 (Units in Thousands)

ROW DTV ASP Forecast 2008-2013 (US$)

ROW DTV Revenue Forecast 2008-2013 (US$ in Millions)

Bill of Materials

Common LCD Components BOM Forecast 2008-2013 (US$)

ATSC Specific Component BOM Forecast 2008-2013 (US$)

DVB-T Specific Component BOM Forecast 2008-2013 (US$)

Ethernet and Wi-Fi Network Enabled Component Cost Forecast 2008-2013 (US$)

Emerging Trends—Silicon TV Tuners

Emerging Trends—3D TV

Emerging Trends—LED Backlighting

Methodology

In-Stat Offices


Abstract

The market for digital television (DTV) sets is being governed by the switchover from analog to digital broadcasts, the emergence of developing countries as DTV consumers, and the emergence of networking and wireless connectivity options. DTV vendors continue to add networking capability, primarily Ethernet and Wi-Fi, to bring the DTV into the home network, and to maintain its position as the center of the home entertainment cluster. In addition, wireless connectivity options such as 60GHz and WHDI offer the potential for wireless HD streaming in the home.

This PowerPoint presentation looks at marketing and technology factors affecting the DTV market in five different regions: North America, Europe, Japan, Asia/Pacific, and Rest of World. Annual shipment, ASP, and revenue forecasts by TV type (LCD, plasma, CRT, rear projection, and OLED) are provided for each region through 2013. Also included are annual component bill-of-materials forecasts for LCD DTVs, ATSC DTVs, and DVB-T DTVs through 2013.

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