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The Cable Set Top Box Market: After a Record Year in 2008, Slightly Lower Demand in 2009

Published by: In-Stat

Published: Oct. 1, 2009 - 47 Pages


Table of Contents


Executive Summary

The Cable Set Top Box: Why Is It Important?

The Worldwide Cable TV Industry

Cable Set Top Boxes: Who Needs One?

The Cable Set Top Box Market: Another Record-Setting Year in 2008, Followed by Slowing Demand in 2009

2008: Booming Demand Continued

2009: Demand for Digital Cable Set Top Boxes Decreases

Market and Product Development Trends

Demand for DTA Products Jumps

Demand in China Fuels Global Growth

Tru2way: A Ho-Hum Effort So Far

Next-Gen Boxes: MPEG-4 and QAM + IP Hybrid Boxes Now Available.

Bill of Materials: The Digital Cable Set Top Box

Semiconductor TAM: Digital Cable Set Top Boxes

Digital Cable Set Top Boxes: Manufacturer Product Margins

Cable Set Top Box Manufacturers

Motorola

Cisco Systems

ADB

ChangHong

Coship

DVN Holdings

HUMAX

Jiuzhou

Pace Micro Technology

Panasonic

Samsung

Skyworth

Thomson

Manufacturer Market Shares: Digital Cable Set Top Boxes

Forecasts: Cable Set Top Boxes

The Cable Set Top Box Market: Tracking Potential Growth Scenarios

Forecast Overview

Worldwide Unit Shipments

Worldwide Revenues

Methodology

Related In-Stat Reports

List of Table


Table 1. The US Cable TV Industry: Current Statistics

Table 2. US Cable TV Households with Cable Set Top Boxes

Table 3. Digital Cable Set Top Boxes in China: Unit Shipment Forecast, 2007-2013 (Units in Thousands)

Table 4. Bill of Materials Forecast: The Basic Digital Cable Set Top Box, 2008-2013

Table 5. Bill of Materials Forecast: The Advanced Digital Cable Set Top Box, 2008-2013

Table 6. Bill of Materials Forecast: The PVR-Enabled Digital Cable Set Top Box, 2008-2013

Table 7. Bill of Materials Forecast: The HD-Capable Digital Cable Set Top Box, 2008-2013

Table 8. Bill of Materials Forecast: The MPEG-4-Enabled Digital Cable Set Top Box, 2008-2013

Table 9. Semiconductor Components: Digital Cable Set Top Box TAM Forecast (US$ in Millions), 2008-2013

Table 10. Cost Analysis: The Basic Digital Cable Set Top Box, 2008 and 2009

Table 11. Cost Analysis: The Advanced Digital Cable Set Top Box, 2008 and 2009

Table 12. Cost Analysis: The HD/PVR-Enabled Digital Cable Set Top Box, 2008 and 2009

Table 13. Motorola: Digital Cable Set Top Box Models

Table 14. Motorola: 2008 Digital Cable Set Top Box Unit Shipments (Units in Thousands)

Table 15. Motorola: 1H09 Digital Cable Set Top Box Unit Shipments (Units in Thousands)

Table 16. Cisco Systems: Digital Cable Set Top Box Models

Table 17. Cisco Systems: 2008 Digital Cable Set Top Box Unit Shipments (Units in Thousands)

Table 18. Cisco Systems: 1H09 Digital Cable Set Top Box Unit Shipments (Units in Thousands)

Table 19. ADB: Digital Cable Set Top Box Models

Table 20. HUMAX: Digital Cable Set Top Box Models

Table 21. Pace Micro Technology: Digital Cable Set Top Box Models

Table 22. Samsung: Digital Cable Set Top Box Models

Table 23. Thomson: Digital Cable Set Top Box Models

Table 24. 2008 Manufacturer Market Shares: Digital Cable Set Top Boxes

Table 25. Worldwide Cable Set Top Box Unit Shipment Forecast, 2007-2013 (Units in Thousands)

Table 26. Unit Shipments by Geographic Region: Digital Cable Set Top Boxes, 2007-2013 (Units in Thousands)

Table 27. Cable Set Top Box Segmentation Forecast: Basic Cable Boxes vs. Advanced Cable Boxes, 2007-2013 (Units in Thousands)

Table 28. Forecast: Cable Set Top Boxes with Integrated Cable Modems, 2007-2013 (Units in Thousands)

Table 29. PVR-Enabled Digital Cable Set Top Box Unit Shipments, 2007-2013 (Units in Thousands)

Table 30. High Definition Digital Cable Set Top Box Unit Shipments by Geographic Region, 2007-2013 (Units in Thousands)

Table 31. Cable Set Top Boxes: Worldwide Revenue Forecast, 2007-2013 (US$ in Millions)

Table 32. Cable Set Top Boxes: Worldwide Revenue by Geographic Region, 2007-2013 (US$ in Millions)

List of Figures


Figure 1. Worldwide Digital Cable Set Top Box Unit Shipment Forecast, 2006-2013 (Units in Millions)

Figure 2. Motorola’s DCX3400 Digital Cable Set Top Box

Figure 3. Digital Cable Set Top Boxes: Worldwide Unit Shipments, 2002-2008 (Units in Thousands)

Figure 4. Pace Micro Technology’s TDC775D Tahoe Digital Cable Set Top Box

Figure 5. Worldwide Cable Set Top Box Unit Shipments, 2004-2013 (Units in Thousands)

Figure 6. Cable Set Top Boxes: Worldwide Revenue Forecast, 2007-2013 (US$ in Millions)

Abstract

After a record-setting year in 2008, demand for digital cable set top boxes is leveling off in 2009. Last year, there were just over 46.6 million digital cable set top box unit shipments. Due to cable TV operator spending reductions, in 2009, we are forecasting worldwide unit shipments to decrease by 6%, to just over 44 million.

This report covers the market for cable TV set top boxes, with special emphasis on product manufacturers, market and technology trends, and the semiconductor content of the boxes. It also provides a digital cable set top box Bill of Materials forecast, digital cable set top box manufacturer market shares for 2008, and updates worldwide unit shipment and revenue forecasts through 2013.

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