2009 Energy Drinks in the U.S. : Market Research Report

2009 Energy Drinks in the U.S.

Published by: Beverage Marketing Corporation

Published: Oct. 29, 2009 - 182 Pages

1. THE U.S. ENERGY DRINK MARKET
The U.S. Energy Drink Market: • Overview; • Volume and Dollars; • Per Capita Consumption; • Growth; • Seasonality
Exhibits: • U.S. Energy Drink Market Wholesale Dollars and Volume 1997 - 2008; • U.S. Energy Drink Market Per Capita Consumption 1997 - 2008; • U.S. Energy Drink Market Compound Annual Growth 2002 - 2008; • U.S. Energy Drink Market Quarterly Volume Shares in Measured Channels 2003 - 2008
2. ENERGY DRINK REGIONAL MARKETS
Regional Energy Drink Markets: • Overview; • The West; • The South; • The Midwest; • The Northeast
Leading Energy Drink Cities
Exhibits: • The Regional Energy Drink Markets Estimated Case Volume in Measured Channels 2004 - 2008; • The Regional Energy Drink Markets Case Volume Share in Measured Channels 2004 - 2008; • The Regional Energy Drink Markets Case Volume Growth in Measured Channels 2005 - 2008; • Leading Energy Drink Cities by Volume in Measured Channels 2004 - 2008; • Leading Energy Drink Cities by Volume Share in Measured Channels 2004 - 2008; • Leading Energy Drink Cities by Volume Growth in Measured Channels 2005 - 2008; • Leading Energy Drink Cities by Dollar Sales in Measured Channels 2004 - 2008; • Leading Energy Drink Cities by Dollar Share in Measured Channels 2004 - 2008; • Leading Energy Drink Cities by Dollar Growth in Measured Channels 2005 - 2008
3. ENERGY DRINK DISTRIBUTION CHANNELS
Energy Drink Distribution Channels: • Overview; • Convenience and Gas Stores; • Supermarkets; • Foodservice; • Mass Merchandisers; • Drug Stores; • Others
Exhibits: • U.S. Energy Drink Market Volume by Distribution Channel 2003 - 2008; • U.S. Energy Drink Market Share of Volume by Distribution Channel 2003 - 2008; • U.S. Energy Drink Market Change in Volume by Distribution Channel 2004 - 2008
4. ENERGY DRINK PACKAGING
Energy Drink Packaging
Exhibits: • Energy Drink Packaging Volume by Size 1997 - 2008; • Energy Drink Packaging Share of Volume by Size 1997 - 2008; • Energy Drink Packaging Change in Volume by Size 1998 - 2008
5. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS
The Leading Companies
Red Bull
Hansen Natural Corporation
Rockstar, Inc.
PepsiCo, Inc.
Coca-Cola Company
National Beverage Corporation
Ferolito, Vultaggio & Sons
Dr Pepper Snapple Group
Monarch Beverage Company
Crunk!!! Energy Drinrink
Energy Drink Retail Price Per Case
Exhibits: • Leading Energy Drink Brands Estimated Wholesale Dollar Sales 2003 - 2008; • Leading Energy Drink Brands Share of Wholesale Dollar Sales 2003 - 2008; • Leading Energy Drink Brands Change in Wholesale Dollar Sales 2004 - 2008; • Leading Energy Drink Brands Volume 2003 - 2008; • Leading Energy Drink Brands Share of Volume 2003 - 2008; • Leading Energy Drink Brands Change in Volume 2004 - 2008; • U.S. Energy Drink Market Retail Price Per Case by Brand in Supermarkets 2005 - 2008; • U.S. Energy Drink Market Retail Price Per Case by Brand in Drug Stores 2005 - 2008
6. ENERGY SHOTS AND EMERGING ENERGY SEGMENTS
Energy Shots
Healthy Energy
Exhibits: • U.S. Energy Shot Market Estimated Wholesale Dollars and Volume 2005 - 2009; • Leading Energy Shot Brands Estimated Wholesale Dollar Sales 2005 - 2009; • Leading Energy Shot Brands Share of Wholesale Dollar Sales 2005 - 2009; • Leading Energy Shot Brands Change in Wholesale Dollar Sales 2006 - 2009
7. ENERGY DRINK ADVERTISING EXPENDITURES
Energy Drink Advertising Expenditures: • Overview; • Expenditures by Medium
Energy Drink Advertising Expenditures by Brand: • Red Bull; • 5-Hour Energy; • PepsiCo
Exhibits: • Leading Energy Drink Brands Advertising Expenditures 200 - 2008; • Leading Energy Drink Brands Share of Advertising Expenditures 2003 - 2008; • Leading Energy Drink Brands Change in Advertising Expenditures 2004 - 2008; • Energy Drink Advertising Expenditures by Media 2003 - 2008; • Energy Drink Share of Advertising Expenditures by Media 2003 - 2008; • Energy Drink Change in Advertising Expenditures by Media 2004 - 2008
8. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER
Demographics of the Energy Drink Consumer: • Overview; • Comparative Demographics of Energy Drink Brands
Exhibits: • Demographics of the Energy Drink Consumer 2008; • Demographics of the Red Bull Consumer 2008; • Demographics of the Monster Consumer 2008; • Demographics of the Rockstar Consumer 2008; • Demographics of the Full Throttle Consumer 2008
9. THE PROJECTED U.S. ENERGY DRINK MARKET
The Projected U.S. Energy Drink Market
Exhibits: • Projected Energy Drink Market Wholesale Dollar Sales and Volume 2008 - 2013; • Projected Energy Drink Market Wholesale Dollar Sales and Volume Growth 2008 - 2013; • Projected Energy Drink Market Per Capita Consumption 1997 - 2013; • Projected Energy Drink Market Wholesale Dollars and Volume by Can Size 2008 - 2013; • Projected Energy Drink Market Wholesale Dollars and Volume Share by Can Size 2008 - 2013; • Projected Energy Drink Market Growth of Wholesale Dollars and Volume by Can Size 2008 - 2013
10. DIRECTORY OF ENERGY DRINK COMPANIES
Energy Drink Companies

Abstract

ENERGETIC EXPANSION. Get the facts and find out what's next for this dynamic marketplace where a plethora of new players strive to grow and hope to make inroads against the industry leader.

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2009 Energy Drinks in the U.S.

Table of Contents

Abstract