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Fast Food: Global Industry Guide

Published by: Datamonitor

Published: Oct. 14, 2009 - 125 Pages


Table of Contents


CHAPTER 1 INTRODUCTION
1.1 What is this report about?
1.2 Who is the target reader?
1.3 How to use this report
1.4 Definitions
CHAPTER 2 GLOBAL FAST FOOD
2.1 Market Overview
2.2 Market Value
2.3 Market Volume
2.4 Market Segmentation I
2.5 Market Segmentation II
2.6 Five Forces Analysis
2.7 Market Forecasts
CHAPTER 3 FAST FOOD IN ASIA-PACIFIC
3.1 Market Overview
3.2 Market Value
3.3 Market Volume
3.4 Market Segmentation I
3.5 Market Segmentation II
3.6 Five Forces Analysis
3.7 Market Forecasts
CHAPTER 4 FAST FOOD IN EUROPE
4.1 Market Overview
4.2 Market Value
4.3 Market Volume
4.4 Market Segmentation I
4.5 Market Segmentation II
4.6 Five Forces Analysis
4.7 Market Forecasts
4.8 Macroeconomic Indicators
CHAPTER 5 FAST FOOD IN FRANCE
5.1 Market Overview
5.2 Market Value
5.3 Market Volume
5.4 Market Segmentation I
5.5 Market Segmentation II
5.6 Five Forces Analysis
5.7 Market Forecasts
5.8 Macroeconomic Indicators
CHAPTER 6 FAST FOOD IN GERMANY
6.1 Market Overview
6.2 Market Value
6.3 Market Volume
6.4 Market Segmentation I
6.5 Market Segmentation II
6.6 Five Forces Analysis
6.7 Market Forecasts
6.8 Macroeconomic Indicators
CHAPTER 7 FAST FOOD IN JAPAN
7.1 Market Overview
7.2 Market Value
7.3 Market Volume
7.4 Market Segmentation I
7.5 Market Segmentation II
7.6 Five Forces Analysis
7.7 Market Forecasts
7.8 Macroeconomic Indicators
CHAPTER 8 FAST FOOD IN THE UNITED KINGDOM
8.1 Market Overview
8.2 Market Value
8.3 Market Volume
8.4 Market Segmentation I
8.5 Market Segmentation II
8.6 Five Forces Analysis
8.7 Market Forecasts
8.8 Macroeconomic Indicators
CHAPTER 9 FAST FOOD IN THE UNITED STATES
9.1 Market Overview
9.2 Market Value
9.3 Market Volume
9.4 Market Segmentation I
9.5 Market Segmentation II
9.6 Five Forces Analysis
9.7 Market Forecasts
9.8 Macroeconomic Indicators
CHAPTER 10 COMPANY PROFILES
10.1 Leading Companies
CHAPTER 11 APPENDIX
11.1 Data Research Methodology
LIST OF TABLES
Table 1: Global Fast Food Market Value: $ billion, 2004-2008
Table 2: Global Fast Food Market Volume: Transactions billion, 2004-2008
Table 3: Global Fast Food Market Segmentation I: % Share, by Value, 2008
Table 4: Global Fast Food Market Segmentation II: % Share, by Value, 2008
Table 5: Global Fast Food Market Value Forecast: $ billion, 2008-2013
Table 6: Global Fast Food Market Volume Forecast: Transactions billion, 2008-2013
Table 7: Asia-Pacific Fast Food Market Value: $ billion, 2004-2008
Table 8: Asia-Pacific Fast Food Market Volume: Transactions billion, 2004-2008
Table 9: Asia-Pacific Fast Food Market Segmentation I: % Share, by Value, 2008
Table 10: Asia-Pacific Fast Food Market Segmentation II: % Share, by Value, 2008
Table 11: Asia-Pacific Fast Food Market Value Forecast: $ billion, 2008-2013
Table 12: Asia-Pacific Fast Food Market Volume Forecast: Transactions billion, 2008-2013
Table 13: Europe Fast Food Market Value: $ billion, 2004-2008
Table 14: Europe Fast Food Market Volume: Transactions billion, 2004-2008
Table 15: Europe Fast Food Market Segmentation I: % Share, by Value, 2008
Table 16: Europe Fast Food Market Segmentation II: % Share, by Value, 2008
Table 17: Europe Fast Food Market Value Forecast: $ billion, 2008-2013
Table 18: Europe Fast Food Market Volume Forecast: Transactions billion, 2008-2013
Table 19: Europe Exchange Rate, 2004-2008
Table 20: France Fast Food Market Value: $ billion, 2004-2008
Table 21: France Fast Food Market Volume: Transactions million, 2004-2008
Table 22: France Fast Food Market Segmentation I: % Share, by Value, 2008
Table 23: France Fast Food Market Segmentation II: % Share, by Value, 2008
Table 24: France Fast Food Market Value Forecast: $ billion, 2008-2013
Table 25: France Fast Food Market Volume Forecast: Transactions million, 2008-2013
Table 26: France Size of Population (million), 2004-2008
Table 27: France GDP (Constant 2000 Prices, $ billion), 2004-2008
Table 28: France Inflation, 2004-2008
Table 29: France Exchange Rate, 2004-2008
Table 30: Germany Fast Food Market Value: $ billion, 2004-2008
Table 31: Germany Fast Food Market Volume: Transactions million, 2004-2008
Table 32: Germany Fast Food Market Segmentation I: % Share, by Value, 2008
Table 33: Germany Fast Food Market Segmentation II: % Share, by Value, 2008
Table 34: Germany Fast Food Market Value Forecast: $ billion, 2008-2013
Table 35: Germany Fast Food Market Volume Forecast: Transactions million, 2008-2013
Table 36: Germany Size of Population (million), 2004-2008
Table 37: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008
Table 38: Germany Inflation, 2004-2008
Table 39: Germany Exchange Rate, 2004-2008
Table 40: Japan Fast Food Market Value: $ million, 2004-2008
Table 41: Japan Fast Food Market Volume: Transactions million, 2004-2008
Table 42: Japan Fast Food Market Segmentation I: % Share, by Value, 2008
Table 43: Japan Fast Food Market Segmentation II: % Share, by Value, 2008
Table 44: Japan Fast Food Market Value Forecast: $ million, 2008-2013
Table 45: Japan Fast Food Market Volume Forecast: Transactions million, 2008-2013
Table 46: Japan Size of Population (million), 2004-2008
Table 47: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008
Table 48: Japan Inflation, 2004-2008
Table 49: Japan Exchange Rate, 2004-2008
Table 50: United Kingdom Fast Food Market Value: $ billion, 2004-2008
Table 51: United Kingdom Fast Food Market Volume: Transactions million, 2004-2008
Table 52: United Kingdom Fast Food Market Segmentation I: % Share, by Value, 2008
Table 53: United Kingdom Fast Food Market Segmentation II: % Share, by Value, 2008
Table 54: United Kingdom Fast Food Market Value Forecast: $ billion, 2008-2013
Table 55: United Kingdom Fast Food Market Volume Forecast: Transactions million, 2008-2013
Table 56: United Kingdom Size of Population (million), 2004-2008
Table 57: United Kingdom GDP (Constant 2000 Prices, $ billion), 2004-2008
Table 58: United Kingdom Inflation, 2004-2008
Table 59: United Kingdom Exchange Rate, 2004-2008
Table 60: United States Fast Food Market Value: $ billion, 2004-2008
Table 61: United States Fast Food Market Volume: Transactions billion, 2004-2008
Table 62: United States Fast Food Market Segmentation I: % Share, by Value, 2008
Table 63: United States Fast Food Market Segmentation II: % Share, by Value, 2008
Table 64: United States Fast Food Market Value Forecast: $ billion, 2008-2013
Table 65: United States Fast Food Market Volume Forecast: Transactions billion, 2008-2013
Table 66: United States Size of Population (million), 2004-2008
Table 67: United States GDP (Constant 2000 Prices, $ billion), 2004-2008
Table 68: United States Inflation, 2004-2008
Table 69: Key Facts: McDonald's Corporation
Table 70: Key Financials: McDonald's Corporation
Table 71: Key Facts: Wendy's International, Inc.
Table 72: Key Financials: Wendy's International, Inc.
Table 73: Key Facts: Jack in the Box Inc.
Table 74: Key Facts: Yum! Brands, Inc
Table 75: Key Financials: Yum! Brands, Inc
LIST OF FIGURES
Figure 1: Global Fast Food Market Value: $ billion, 2004-2008
Figure 2: Global Fast Food Market Volume: Transactions billion, 2004-2008
Figure 3: Global Fast Food Market Segmentation I: % Share, by Value, 2008
Figure 4: Global Fast Food Market Segmentation II: % Share, by Value, 2008
Figure 5: Forces Driving Competition in the Global Fast Food Market, 2008
Figure 6: Drivers of Buyer Power in the Global Fast Food Market, 2008
Figure 7: Drivers of Supplier Power in the Global Fast Food Market, 2008
Figure 8: Factors Influencing the Likelihood of New Entrants in the Global Fast Food Market, 2008
Figure 9: Factors Influencing the Threat of Substitutes in the Global Fast Food Market, 2008
Figure 10: Drivers of Degree of Rivalry in the Global Fast Food Market, 2008
Figure 11: Global Fast Food Market Value Forecast: $ billion, 2008-2013
Figure 12: Global Fast Food Market Volume Forecast: Transactions billion, 2008-2013
Figure 13: Asia-Pacific Fast Food Market Value: $ billion, 2004-2008
Figure 14: Asia-Pacific Fast Food Market Volume: Transactions billion, 2004-2008
Figure 15: Asia-Pacific Fast Food Market Segmentation I: % Share, by Value, 2008
Figure 16: Asia-Pacific Fast Food Market Segmentation II: % Share, by Value, 2008
Figure 17: Forces Driving Competition in the Fast Food Market in Asia-Pacific, 2008
Figure 18: Drivers of Buyer Power in the Fast Food Market in Asia-Pacific, 2008
Figure 19: Drivers of Supplier Power in the Fast Food Market in Asia-Pacific, 2008
Figure 20: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in Asia-Pacific, 2008
Figure 21: Factors Influencing the Threat of Substitutes in the Fast Food Market in Asia-Pacific, 2008
Figure 22: Drivers of Degree of Rivalry in the Fast Food Market in Asia-Pacific, 2008
Figure 23: Asia-Pacific Fast Food Market Value Forecast: $ billion, 2008-2013
Figure 24: Asia-Pacific Fast Food Market Volume Forecast: Transactions billion, 2008-2013
Figure 25: Europe Fast Food Market Value: $ billion, 2004-2008
Figure 26: Europe Fast Food Market Volume: Transactions billion, 2004-2008
Figure 27: Europe Fast Food Market Segmentation I: % Share, by Value, 2008
Figure 28: Europe Fast Food Market Segmentation II: % Share, by Value, 2008
Figure 29: Forces Driving Competition in the Fast Food Market in Europe, 2008
Figure 30: Drivers of Buyer Power in the Fast Food Market in Europe, 2008
Figure 31: Drivers of Supplier Power in the Fast Food Market in Europe, 2008
Figure 32: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in Europe, 2008
Figure 33: Factors Influencing the Threat of Substitutes in the Fast Food Market in Europe, 2008
Figure 34: Drivers of Degree of Rivalry in the Fast Food Market in Europe, 2008
Figure 35: Europe Fast Food Market Value Forecast: $ billion, 2008-2013
Figure 36: Europe Fast Food Market Volume Forecast: Transactions billion, 2008-2013
Figure 37: France Fast Food Market Value: $ billion, 2004-2008
Figure 38: France Fast Food Market Volume: Transactions million, 2004-2008
Figure 39: France Fast Food Market Segmentation I: % Share, by Value, 2008
Figure 40: France Fast Food Market Segmentation II: % Share, by Value, 2008
Figure 41: Forces Driving Competition in the Fast Food Market in France, 2008
Figure 42: Drivers of Buyer Power in the Fast Food Market in France, 2008
Figure 43: Drivers of Supplier Power in the Fast Food Market in France, 2008
Figure 44: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in France, 2008
Figure 45: Factors Influencing the Threat of Substitutes in the Fast Food Market in France, 2008
Figure 46: Drivers of Degree of Rivalry in the Fast Food Market in France, 2008
Figure 47: France Fast Food Market Value Forecast: $ billion, 2008-2013
Figure 48: France Fast Food Market Volume Forecast: Transactions million, 2008-2013
Figure 49: Germany Fast Food Market Value: $ billion, 2004-2008
Figure 50: Germany Fast Food Market Volume: Transactions million, 2004-2008
Figure 51: Germany Fast Food Market Segmentation I: % Share, by Value, 2008
Figure 52: Germany Fast Food Market Segmentation II: % Share, by Value, 2008
Figure 53: Forces Driving Competition in the Fast Food Market in Germany, 2008
Figure 54: Drivers of Buyer Power in the Fast Food Market in Germany, 2008
Figure 55: Drivers of Supplier Power in the Fast Food Market in Germany, 2008
Figure 56: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in Germany, 2008
Figure 57: Factors Influencing the Threat of Substitutes in the Fast Food Market in Germany, 2008
Figure 58: Drivers of Degree of Rivalry in the Fast Food Market in Germany, 2008
Figure 59: Germany Fast Food Market Value Forecast: $ billion, 2008-2013
Figure 60: Germany Fast Food Market Volume Forecast: Transactions million, 2008-2013
Figure 61: Japan Fast Food Market Value: $ million, 2004-2008
Figure 62: Japan Fast Food Market Volume: Transactions million, 2004-2008
Figure 63: Japan Fast Food Market Segmentation I: % Share, by Value, 2008
Figure 64: Japan Fast Food Market Segmentation II: % Share, by Value, 2008
Figure 65: Forces Driving Competition in the Fast Food Market in Japan, 2008
Figure 66: Drivers of Buyer Power in the Fast Food Market in Japan, 2008
Figure 67: Drivers of Supplier Power in the Fast Food Market in Japan, 2008
Figure 68: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in Japan, 2008
Figure 69: Factors Influencing the Threat of Substitutes in the Fast Food Market in Japan, 2008
Figure 70: Drivers of Degree of Rivalry in the Fast Food Market in Japan, 2008
Figure 71: Japan Fast Food Market Value Forecast: $ million, 2008-2013
Figure 72: Japan Fast Food Market Volume Forecast: Transactions million, 2008-2013
Figure 73: United Kingdom Fast Food Market Value: $ billion, 2004-2008
Figure 74: United Kingdom Fast Food Market Volume: Transactions million, 2004-2008
Figure 75: United Kingdom Fast Food Market Segmentation I: % Share, by Value, 2008
Figure 76: United Kingdom Fast Food Market Segmentation II: % Share, by Value, 2008
Figure 77: Forces Driving Competition in the Fast Food Market in the United Kingdom, 2008
Figure 78: Drivers of Buyer Power in the Fast Food Market in the United Kingdom, 2008
Figure 79: Drivers of Supplier Power in the Fast Food Market in the United Kingdom, 2008
Figure 80: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in the United Kingdom, 2008
Figure 81: Factors Influencing the Threat of Substitutes in the Fast Food Market in the United Kingdom, 2008
Figure 82: Drivers of Degree of Rivalry in the Fast Food Market in the United Kingdom, 2008
Figure 83: United Kingdom Fast Food Market Value Forecast: $ billion, 2008-2013
Figure 84: United Kingdom Fast Food Market Volume Forecast: Transactions million, 2008-2013
Figure 85: United States Fast Food Market Value: $ billion, 2004-2008
Figure 86: United States Fast Food Market Volume: Transactions billion, 2004-2008
Figure 87: United States Fast Food Market Segmentation I: % Share, by Value, 2008
Figure 88: United States Fast Food Market Segmentation II: % Share, by Value, 2008
Figure 89: Forces Driving Competition in the Fast Food Market in the United States, 2008
Figure 90: Drivers of Buyer Power in the Fast Food Market in the United States, 2008
Figure 91: Drivers of Supplier Power in the Fast Food Market in the United States, 2008
Figure 92: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in the United States, 2008
Figure 93: Factors Influencing the Threat of Substitutes in the Fast Food Market in the United States, 2008
Figure 94: Drivers of Degree of Rivalry in the Fast Food Market in the United States, 2008
Figure 95: United States Fast Food Market Value Forecast: $ billion, 2008-2013
Figure 96: United States Fast Food Market Volume Forecast: Transactions billion, 2008-2013
Figure 97: Revenues & Profitability: McDonald's Corporation
Figure 98: Revenues & Profitability: Wendy's International, Inc.
Figure 99: Revenues & Profitability: Yum! Brands, Inc

Abstract

Datamonitor's Fast Food: Global Industry Guide is an essential resource for top-level data and analysis covering the Fast Food industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report
  • Contains an executive summary and data on value, volume and segmentation
  • Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
  • Incorporates in-depth five forces competitive environment analysis and scorecards
  • Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
  • Includes a five-year forecast of the industry
Highlights

The global fast food market grew by 6.6% in 2008 to reach a value of $154.7 billion.

In 2013, the global fast food market is forecast to have a value of $200 billion, an increase of 29.3% since 2008.

The global fast food market grew by 3% in 2008 to reach a volume of 85.8 billion transactions.

In 2013, the global fast food market is forecast to have a volume of 94.7 billion transactions, an increase of 10.4% since 2008.

QRS segment leads the global fast food market, accounting for 66.3% of the market's overall value.

Americas leads the global fast food market, accounting for 52.4% of the market's overall value.

Why you should buy this report
  • Spot future trends and developments
  • Inform your business decisions
  • Add weight to presentations and marketing materials
  • Save time carrying out entry-level research
Market Definition

The fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere.

Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). All market values are given in Operator Buying Prices that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels.

The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using constant 2008 average annual exchange rates.

Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction.

The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The market is broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR's ares defined as: locations where the primary function is to provide full meals but where table service is not offered.

Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of revenues come from consumers who take the food off the premises to consume.

Mobile & street vendors are defined as: Either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres, Racecourses etc.) that the Leisure operator owns and operates itself.

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