Personal Hygiene in Thailand to 2013

Published by: Datamonitor

Published: Oct. 12, 2009 - 125 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Baht), 2003-08

Value analysis (Baht), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Unilever

Colgate-Palmolive Company

Chapter 5 Category Analysis: Bath & Shower Products

Value analysis (Baht), 2003-08

Value analysis (Baht), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (Baht), 2003-08

Value analysis (Baht), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (Baht), 2003-08

Value analysis (Baht), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technological analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Thailand personal hygiene value and value forecast, 2003-13 (THBm, nominal prices)

Figure 2: Thailand personal hygiene category growth comparison, by value, 2003-13

Figure 3: Thailand personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Thailand personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Thailand personal hygiene company share, by value, 2007-08 (%)

Figure 6: Thailand personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Thailand bath & shower products value and value forecast, 2003-13 (THBm, nominal prices)

Figure 8: Thailand bath & shower products category growth comparison, by value, 2003-13

Figure 9: Thailand bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Thailand bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Thailand bath & shower products company share, by value, 2007-08 (%)

Figure 12: Thailand bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Thailand deodorants value and value forecast, 2003-13 (THBm, nominal prices)

Figure 14: Thailand deodorants category growth comparison, by value, 2003-13

Figure 15: Thailand deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Thailand deodorants category growth comparison, by volume, 2003-13

Figure 17: Thailand deodorants company share, by value, 2007-08 (%)

Figure 18: Thailand deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Thailand soap value and value forecast, 2003-13 (THBm, nominal prices)

Figure 20: Thailand soap category growth comparison, by value, 2003-13

Figure 21: Thailand soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Thailand soap category growth comparison, by volume, 2003-13

Figure 23: Thailand soap company share, by value, 2007-08 (%)

Figure 24: Thailand soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Thailand personal hygiene value, 2003-08 (THBm, nominal prices)

Table 4: Thailand personal hygiene value forecast, 2008-13 (THBm, nominal prices)

Table 5: Thailand personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Thailand personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Thailand personal hygiene volume, 2003-08 (units, million)

Table 8: Thailand personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Thailand personal hygiene brand share, by value, 2007-08 (%)

Table 10: Thailand personal hygiene value, by brand 2007-08 (THBm, nominal prices)

Table 11: Thailand personal hygiene company share by value, 2007-08 (%)

Table 12: Thailand personal hygiene value, by company, 2007-08 (THBm, nominal prices)

Table 13: Thailand personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Thailand personal hygiene value, by distribution channel, 2007-08 (THBm, nominal prices)

Table 15: Thailand personal hygiene expenditure per capita, 2003-08 (THB, nominal prices)

Table 16: Thailand personal hygiene forecast expenditure per capita, 2008-13 (THB, nominal prices)

Table 17: Thailand personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Thailand personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Thailand personal hygiene consumption per capita, 2003-08 (units)

Table 20: Thailand personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Colgate-Palmolive Company key facts

Table 23: Thailand bath & shower products value, 2003-08 (THBm, nominal prices)

Table 24: Thailand bath & shower products value forecast, 2008-13 (THBm, nominal prices)

Table 25: Thailand bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: Thailand bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: Thailand bath & shower products volume, 2003-08 (units, million)

Table 28: Thailand bath & shower products volume forecast, 2008-13 (units, million)

Table 29: Thailand bath & shower products brand share, by value, 2007-08 (%)

Table 30: Thailand bath & shower products value, by brand 2007-08 (THBm, nominal prices)

Table 31: Thailand bath & shower products company share by value, 2007-08 (%)

Table 32: Thailand bath & shower products value, by company, 2007-08 (THBm, nominal prices)

Table 33: Thailand bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: Thailand bath & shower products value, by distribution channel, 2007-08 (THBm, nominal prices)

Table 35: Thailand bath & shower products expenditure per capita, 2003-08 (THB, nominal prices)

Table 36: Thailand bath & shower products forecast expenditure per capita, 2008-13 (THB, nominal prices)

Table 37: Thailand bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Thailand bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Thailand bath & shower products consumption per capita, 2003-08 (units)

Table 40: Thailand bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: Thailand deodorants value, 2003-08 (THBm, nominal prices)

Table 42: Thailand deodorants value forecast, 2008-13 (THBm, nominal prices)

Table 43: Thailand deodorants value, 2003-08 ($m, nominal prices)

Table 44: Thailand deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: Thailand deodorants volume, 2003-08 (units, million)

Table 46: Thailand deodorants volume forecast, 2008-13 (units, million)

Table 47: Thailand deodorants brand share, by value, 2007-08 (%)

Table 48: Thailand deodorants value, by brand 2007-08 (THBm, nominal prices)

Table 49: Thailand deodorants company share by value, 2007-08 (%)

Table 50: Thailand deodorants value, by company, 2007-08 (THBm, nominal prices)

Table 51: Thailand deodorants distribution channels, by value, 2007-08 (%)

Table 52: Thailand deodorants value, by distribution channel, 2007-08 (THBm, nominal prices)

Table 53: Thailand deodorants expenditure per capita, 2003-08 (THB, nominal prices)

Table 54: Thailand deodorants forecast expenditure per capita, 2008-13 (THB, nominal prices)

Table 55: Thailand deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Thailand deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Thailand deodorants consumption per capita, 2003-08 (units)

Table 58: Thailand deodorants forecast consumption per capita, 2008-13 (units)

Table 59: Thailand soap value, 2003-08 (THBm, nominal prices)

Table 60: Thailand soap value forecast, 2008-13 (THBm, nominal prices)

Table 61: Thailand soap value, 2003-08 ($m, nominal prices)

Table 62: Thailand soap value forecast, 2008-13 ($m, nominal prices)

Table 63: Thailand soap volume, 2003-08 (units, million)

Table 64: Thailand soap volume forecast, 2008-13 (units, million)

Table 65: Thailand soap brand share, by value, 2007-08 (%)

Table 66: Thailand soap value, by brand 2007-08 (THBm, nominal prices)

Table 67: Thailand soap company share by value, 2007-08 (%)

Table 68: Thailand soap value, by company, 2007-08 (THBm, nominal prices)

Table 69: Thailand soap distribution channels, by value, 2007-08 (%)

Table 70: Thailand soap value, by distribution channel, 2007-08 (THBm, nominal prices)

Table 71: Thailand soap expenditure per capita, 2003-08 (THB, nominal prices)

Table 72: Thailand soap forecast expenditure per capita, 2008-13 (THB, nominal prices)

Table 73: Thailand soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Thailand soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Thailand soap consumption per capita, 2003-08 (units)

Table 76: Thailand soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Analysis of Thailand’s political landscape

Table 83: Analysis of Thailand’s economy

Table 84: Analysis of Thailand’s social system

Table 85: Analysis of Thailand’s technology landscape

Table 86: Analysis of Thailand’s legal landscape

Table 87: Analysis of Thailand’s environmental landscape

Table 88: Thailand personal hygiene new product launches reports, by company (top five companies), 2008

Table 89: Thailand personal hygiene new product launches SKUs, by company (top five companies), 2008

Table 90: Thailand personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 91: Thailand personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 92: Thailand personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008

Table 93: Thailand personal hygiene new product launches (reports) - Recent five launches (2008)

Table 94: Thailand population, by age group, 2003-08 (millions)

Table 95: Thailand population forecast, by age group, 2008-13 (millions)

Table 96: Thailand population, by gender, 2003-08 (millions)

Table 97: Thailand population forecast, by gender, 2008-13 (millions)

Table 98: Thailand nominal GDP, 2003-08 (THBbn, nominal prices)

Table 99: Thailand nominal GDP forecast, 2008-13 (THBbn, nominal prices)

Table 100: Thailand real GDP, 2003-08 (THBbn, 2000 prices)

Table 101: Thailand real GDP forecast, 2008-13 (THBbn, 2000 prices)

Table 102: Thailand real GDP, 2003-08 ($bn, 2000 prices)

Table 103: Thailand real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 104: Thailand consumer price index, 2003-08 (2000=100)

Table 105: Thailand consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Thailand
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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