Personal Hygiene in Sweden to 2013

Published by: Datamonitor

Published: Oct. 12, 2009 - 125 Pages

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Swedish Krona), 2003-08

Value analysis (Swedish Krona), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Unilever

Beiersdorf AG

Chapter 5 Category Analysis: Bath & shower products

Value analysis (Swedish Krona), 2003-08

Value analysis (Swedish Krona), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (Swedish Krona), 2003-08

Value analysis (Swedish Krona), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (Swedish Krona), 2003-08

Value analysis (Swedish Krona), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technology analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Sweden personal hygiene value and value forecast, 2003-13 (SEKm, nominal prices)

Figure 2: Sweden personal hygiene category growth comparison, by value, 2003-13

Figure 3: Sweden personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Sweden personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Sweden personal hygiene company share, by value, 2007-08 (%)

Figure 6: Sweden personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Sweden bath & shower products value and value forecast, 2003-13 (SEKm, nominal prices)

Figure 8: Sweden bath & shower products category growth comparison, by value, 2003-13

Figure 9: Sweden bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Sweden bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Sweden bath & shower products company share, by value, 2007-08 (%)

Figure 12: Sweden bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Sweden deodorants value and value forecast, 2003-13 (SEKm, nominal prices)

Figure 14: Sweden deodorants category growth comparison, by value, 2003-13

Figure 15: Sweden deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Sweden deodorants category growth comparison, by volume, 2003-13

Figure 17: Sweden deodorants company share, by value, 2007-08 (%)

Figure 18: Sweden deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Sweden soap value and value forecast, 2003-13 (SEKm, nominal prices)

Figure 20: Sweden soap category growth comparison, by value, 2003-13

Figure 21: Sweden soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Sweden soap category growth comparison, by volume, 2003-13

Figure 23: Sweden soap company share, by value, 2007-08 (%)

Figure 24: Sweden soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Sweden personal hygiene value, 2003-08 (SEKm, nominal prices)

Table 4: Sweden personal hygiene value forecast, 2008-13 (SEKm, nominal prices)

Table 5: Sweden personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Sweden personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Sweden personal hygiene volume, 2003-08 (units, million)

Table 8: Sweden personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Sweden personal hygiene brand share, by value, 2007-08 (%)

Table 10: Sweden personal hygiene value, by brand 2007-08 (SEKm, nominal prices)

Table 11: Sweden personal hygiene company share by value, 2007-08 (%)

Table 12: Sweden personal hygiene value, by company, 2007-08 (SEKm, nominal prices)

Table 13: Sweden personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Sweden personal hygiene value, by distribution channel, 2007-08 (SEKm, nominal prices)

Table 15: Sweden personal hygiene expenditure per capita, 2003-08 (SEK, nominal prices)

Table 16: Sweden personal hygiene forecast expenditure per capita, 2008-13 (SEK, nominal prices)

Table 17: Sweden personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Sweden personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Sweden personal hygiene consumption per capita, 2003-08 (units)

Table 20: Sweden personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Beiersdorf AG key facts

Table 23: Sweden bath & shower products value, 2003-08 (SEKm, nominal prices)

Table 24: Sweden bath & shower products value forecast, 2008-13 (SEKm, nominal prices)

Table 25: Sweden bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: Sweden bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: Sweden bath & shower products volume, 2003-08 (units, million)

Table 28: Sweden bath & shower products volume forecast, 2008-13 (units, million)

Table 29: Sweden bath & shower products brand share, by value, 2007-08 (%)

Table 30: Sweden bath & shower products value, by brand 2007-08 (SEKm, nominal prices)

Table 31: Sweden bath & shower products company share by value, 2007-08 (%)

Table 32: Sweden bath & shower products value, by company, 2007-08 (SEKm, nominal prices)

Table 33: Sweden bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: Sweden bath & shower products value, by distribution channel, 2007-08 (SEKm, nominal prices)

Table 35: Sweden bath & shower products expenditure per capita, 2003-08 (SEK, nominal prices)

Table 36: Sweden bath & shower products forecast expenditure per capita, 2008-13 (SEK, nominal prices)

Table 37: Sweden bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Sweden bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Sweden bath & shower products consumption per capita, 2003-08 (units)

Table 40: Sweden bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: Sweden deodorants value, 2003-08 (SEKm, nominal prices)

Table 42: Sweden deodorants value forecast, 2008-13 (SEKm, nominal prices)

Table 43: Sweden deodorants value, 2003-08 ($m, nominal prices)

Table 44: Sweden deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: Sweden deodorants volume, 2003-08 (units, million)

Table 46: Sweden deodorants volume forecast, 2008-13 (units, million)

Table 47: Sweden deodorants brand share, by value, 2007-08 (%)

Table 48: Sweden deodorants value, by brand 2007-08 (SEKm, nominal prices)

Table 49: Sweden deodorants company share by value, 2007-08 (%)

Table 50: Sweden deodorants value, by company, 2007-08 (SEKm, nominal prices)

Table 51: Sweden deodorants distribution channels, by value, 2007-08 (%)

Table 52: Sweden deodorants value, by distribution channel, 2007-08 (SEKm, nominal prices)

Table 53: Sweden deodorants expenditure per capita, 2003-08 (SEK, nominal prices)

Table 54: Sweden deodorants forecast expenditure per capita, 2008-13 (SEK, nominal prices)

Table 55: Sweden deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Sweden deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Sweden deodorants consumption per capita, 2003-08 (units)

Table 58: Sweden deodorants forecast consumption per capita, 2008-13 (units)

Table 59: Sweden soap value, 2003-08 (SEKm, nominal prices)

Table 60: Sweden soap value forecast, 2008-13 (SEKm, nominal prices)

Table 61: Sweden soap value, 2003-08 ($m, nominal prices)

Table 62: Sweden soap value forecast, 2008-13 ($m, nominal prices)

Table 63: Sweden soap volume, 2003-08 (units, million)

Table 64: Sweden soap volume forecast, 2008-13 (units, million)

Table 65: Sweden soap brand share, by value, 2007-08 (%)

Table 66: Sweden soap value, by brand 2007-08 (SEKm, nominal prices)

Table 67: Sweden soap company share by value, 2007-08 (%)

Table 68: Sweden soap value, by company, 2007-08 (SEKm, nominal prices)

Table 69: Sweden soap distribution channels, by value, 2007-08 (%)

Table 70: Sweden soap value, by distribution channel, 2007-08 (SEKm, nominal prices)

Table 71: Sweden soap expenditure per capita, 2003-08 (SEK, nominal prices)

Table 72: Sweden soap forecast expenditure per capita, 2008-13 (SEK, nominal prices)

Table 73: Sweden soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Sweden soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Sweden soap consumption per capita, 2003-08 (units)

Table 76: Sweden soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Analysis of Sweden’s political landscape

Table 83: Analysis of the Swedish economy

Table 84: Analysis of Sweden’s social system

Table 85: Analysis of Sweden’s technology landscape

Table 86: Analysis of Sweden’s legal landscape

Table 87: Analysis of Sweden’s environmental landscape

Table 88: Sweden personal hygiene new product launches reports, by company (top five companies), 2008

Table 89: Sweden personal hygiene new product launches SKUs, by company (top five companies), 2008

Table 90: Sweden personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 91: Sweden personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 92: Sweden personal hygiene new product launches (reports), by package tags or claims, 2008

Table 93: Sweden personal hygiene new product launches (reports) - Recent five launches (2008)

Table 94: Sweden population, by age group, 2003-08 (millions)

Table 95: Sweden population forecast, by age group, 2008-13 (millions)

Table 96: Sweden population, by gender, 2003-08 (millions)

Table 97: Sweden population forecast, by gender, 2008-13 (millions)

Table 98: Sweden nominal GDP, 2003-08 (SEKbn, nominal prices)

Table 99: Sweden nominal GDP forecast, 2008-13 (SEKbn, nominal prices)

Table 100: Sweden real GDP, 2003-08 (SEKbn, 2000 prices)

Table 101: Sweden real GDP forecast, 2008-13 (SEKbn, 2000 prices)

Table 102: Sweden real GDP, 2003-08 ($bn, 2000 prices)

Table 103: Sweden real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 104: Sweden consumer price index, 2003-08 (2000=100)

Table 105: Sweden consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Sweden
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.