Personal Hygiene in Italy to 2013

Published by: Datamonitor

Published: Oct. 12, 2009

Table of Contents

Chapter 1 Executive Summary

Summary market level: personal hygiene

Summary category level: bath & shower products

Summary category level: deodorants

Summary category level: soap

Chapter 2 Introduction

What is this report about?

How to use this report

Market definition

Chapter 3 Market Overview

Value analysis (Euro), 2003-08

Value analysis (Euro), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 4 Leading Company Profiles

Unilever

Bolton Group

Chapter 5 Category Analysis: Bath & shower products

Value analysis (Euro), 2003-08

Value analysis (Euro), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 6 Category Analysis: Deodorants

Value analysis (Euro), 2003-08

Value analysis (Euro), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 7 Category Analysis: Soap

Value analysis (Euro), 2003-08

Value analysis (Euro), 2008-13

Value analysis (US dollars), 2003-08

Value analysis (US dollars), 2008-13

Volume analysis, 2003-08

Volume analysis, 2008-13

Company and brand share analysis

Distribution analysis

Expenditure and consumption per capita

Chapter 8 Country Comparison

Value

Volume

Market share

Chapter 9 PESTLE Analysis

Summary

Political analysis

Economic analysis

Social analysis

Technological analysis

Legal analysis

Environmental analysis

Chapter 10 New Product Development

Product launches over time

Recent product launches

Chapter 11 Macroeconomic Profile

Macroeconomic indicators

Chapter 12 Research Methodology

Methodology overview

Secondary research

Market modeling

Creating an initial data model

Revising the initial data model

Creating a final estimate

Creating demographic value splits

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Italy personal hygiene value and value forecast, 2003-13 (€m, nominal prices)

Figure 2: Italy personal hygiene category growth comparison, by value, 2003-13

Figure 3: Italy personal hygiene volume and volume forecast, 2003-13 (units, million)

Figure 4: Italy personal hygiene category growth comparison, by volume, 2003-13

Figure 5: Italy personal hygiene company share, by value, 2007-08 (%)

Figure 6: Italy personal hygiene distribution channels, by value, 2007-08 (%)

Figure 7: Italy bath & shower products value and value forecast, 2003-13 (€m, nominal prices)

Figure 8: Italy bath & shower products category growth comparison, by value, 2003-13

Figure 9: Italy bath & shower products volume and volume forecast, 2003-13 (units, million)

Figure 10: Italy bath & shower products category growth comparison, by volume, 2003-13

Figure 11: Italy bath & shower products company share, by value, 2007-08 (%)

Figure 12: Italy bath & shower products distribution channels, by value, 2007-08 (%)

Figure 13: Italy deodorants value and value forecast, 2003-13 (€m, nominal prices)

Figure 14: Italy deodorants category growth comparison, by value, 2003-13

Figure 15: Italy deodorants volume and volume forecast, 2003-13 (units, million)

Figure 16: Italy deodorants category growth comparison, by volume, 2003-13

Figure 17: Italy deodorants company share, by value, 2007-08 (%)

Figure 18: Italy deodorants distribution channels, by value, 2007-08 (%)

Figure 19: Italy soap value and value forecast, 2003-13 (€m, nominal prices)

Figure 20: Italy soap category growth comparison, by value, 2003-13

Figure 21: Italy soap volume and volume forecast, 2003-13 (units, million)

Figure 22: Italy soap category growth comparison, by volume, 2003-13

Figure 23: Italy soap company share, by value, 2007-08 (%)

Figure 24: Italy soap distribution channels, by value, 2007-08 (%)

Figure 25: Global personal hygiene market split (value terms, 2008), top five countries

Figure 26: Global personal hygiene market value, 2003-08, top five countries

Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries

Figure 28: Global personal hygiene market volume, 2003-08, top five countries

Figure 29: Annual data review process

LIST OF TABLES

Table 1: Personal hygiene category definitions

Table 2: Personal hygiene distribution channels

Table 3: Italy personal hygiene value, 2003-08 (€m, nominal prices)

Table 4: Italy personal hygiene value forecast, 2008-13 (€m, nominal prices)

Table 5: Italy personal hygiene value, 2003-08 ($m, nominal prices)

Table 6: Italy personal hygiene value forecast, 2008-13 ($m, nominal prices)

Table 7: Italy personal hygiene volume, 2003-08 (units, million)

Table 8: Italy personal hygiene volume forecast, 2008-13 (units, million)

Table 9: Italy personal hygiene brand share, by value, 2007-08 (%)

Table 10: Italy personal hygiene value, by brand 2007-08 (€m, nominal prices)

Table 11: Italy personal hygiene company share by value, 2007-08 (%)

Table 12: Italy personal hygiene value, by company, 2007-08 (€m, nominal prices)

Table 13: Italy personal hygiene distribution channels, by value, 2007-08 (%)

Table 14: Italy personal hygiene value, by distribution channel, 2007-08 (€m, nominal prices)

Table 15: Italy personal hygiene expenditure per capita, 2003-08 (€, nominal prices)

Table 16: Italy personal hygiene forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 17: Italy personal hygiene expenditure per capita, 2003-08 ($, nominal prices)

Table 18: Italy personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 19: Italy personal hygiene consumption per capita, 2003-08 (units)

Table 20: Italy personal hygiene forecast consumption per capita, 2008-13 (units)

Table 21: Unilever key facts

Table 22: Bolton Group key facts

Table 23: Italy bath & shower products value, 2003-08 (€m, nominal prices)

Table 24: Italy bath & shower products value forecast, 2008-13 (€m, nominal prices)

Table 25: Italy bath & shower products value, 2003-08 ($m, nominal prices)

Table 26: Italy bath & shower products value forecast, 2008-13 ($m, nominal prices)

Table 27: Italy bath & shower products volume, 2003-08 (units, million)

Table 28: Italy bath & shower products volume forecast, 2008-13 (units, million)

Table 29: Italy bath & shower products brand share, by value, 2007-08 (%)

Table 30: Italy bath & shower products value, by brand 2007-08 (€m, nominal prices)

Table 31: Italy bath & shower products company share by value, 2007-08 (%)

Table 32: Italy bath & shower products value, by company, 2007-08 (€m, nominal prices)

Table 33: Italy bath & shower products distribution channels, by value, 2007-08 (%)

Table 34: Italy bath & shower products value, by distribution channel, 2007-08 (€m, nominal prices)

Table 35: Italy bath & shower products expenditure per capita, 2003-08 (€, nominal prices)

Table 36: Italy bath & shower products forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 37: Italy bath & shower products expenditure per capita, 2003-08 ($, nominal prices)

Table 38: Italy bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 39: Italy bath & shower products consumption per capita, 2003-08 (units)

Table 40: Italy bath & shower products forecast consumption per capita, 2008-13 (units)

Table 41: Italy deodorants value, 2003-08 (€m, nominal prices)

Table 42: Italy deodorants value forecast, 2008-13 (€m, nominal prices)

Table 43: Italy deodorants value, 2003-08 ($m, nominal prices)

Table 44: Italy deodorants value forecast, 2008-13 ($m, nominal prices)

Table 45: Italy deodorants volume, 2003-08 (units, million)

Table 46: Italy deodorants volume forecast, 2008-13 (units, million)

Table 47: Italy deodorants brand share, by value, 2007-08 (%)

Table 48: Italy deodorants value, by brand 2007-08 (€m, nominal prices)

Table 49: Italy deodorants company share by value, 2007-08 (%)

Table 50: Italy deodorants value, by company, 2007-08 (€m, nominal prices)

Table 51: Italy deodorants distribution channels, by value, 2007-08 (%)

Table 52: Italy deodorants value, by distribution channel, 2007-08 (€m, nominal prices)

Table 53: Italy deodorants expenditure per capita, 2003-08 (€, nominal prices)

Table 54: Italy deodorants forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 55: Italy deodorants expenditure per capita, 2003-08 ($, nominal prices)

Table 56: Italy deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 57: Italy deodorants consumption per capita, 2003-08 (units)

Table 58: Italy deodorants forecast consumption per capita, 2008-13 (units)

Table 59: Italy soap value, 2003-08 (€m, nominal prices)

Table 60: Italy soap value forecast, 2008-13 (€m, nominal prices)

Table 61: Italy soap value, 2003-08 ($m, nominal prices)

Table 62: Italy soap value forecast, 2008-13 ($m, nominal prices)

Table 63: Italy soap volume, 2003-08 (units, million)

Table 64: Italy soap volume forecast, 2008-13 (units, million)

Table 65: Italy soap brand share, by value, 2007-08 (%)

Table 66: Italy soap value, by brand 2007-08 (€m, nominal prices)

Table 67: Italy soap company share by value, 2007-08 (%)

Table 68: Italy soap value, by company, 2007-08 (€m, nominal prices)

Table 69: Italy soap distribution channels, by value, 2007-08 (%)

Table 70: Italy soap value, by distribution channel, 2007-08 (€m, nominal prices)

Table 71: Italy soap expenditure per capita, 2003-08 (€, nominal prices)

Table 72: Italy soap forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 73: Italy soap expenditure per capita, 2003-08 ($, nominal prices)

Table 74: Italy soap forecast expenditure per capita, 2008-13 ($, nominal prices)

Table 75: Italy soap consumption per capita, 2003-08 (units)

Table 76: Italy soap forecast consumption per capita, 2008-13 (units)

Table 77: Global personal hygiene market value, 2008

Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries

Table 79: Global personal hygiene market volume, 2008

Table 80: Global personal hygiene market split (volume terms, 2008), top five countries

Table 81: Leading players, top five countries

Table 82: Analysis of Italy’s political landscape

Table 83: Analysis of Italy’s economy

Table 84: Analysis of Italy’s social system

Table 85: Analysis of Italy’s technology landscape

Table 86: Hourly labor cost in EU countries (in euros)

Table 87: Patents received from USPTO

Table 88: Analysis of Italy’s legal landscape

Table 89: Analysis of Italy’s environmental landscape

Table 90: Italy personal hygiene new product launches reports, by company (top five companies), 2008

Table 91: Italy personal hygiene new product launches SKUs, by company (top five companies), 2008

Table 92: Italy personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008

Table 93: Italy personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008

Table 94: Italy personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008

Table 95: Italy personal hygiene new product launches (reports) - Recent five launches (2008)

Table 96: Italy population, by age group, 2003-08 (millions)

Table 97: Italy population forecast, by age group, 2008-13 (millions)

Table 98: Italy population, by gender, 2003-08 (millions)

Table 99: Italy population forecast, by gender, 2008-13 (millions)

Table 100: Italy nominal GDP, 2003-08 (€bn, nominal prices)

Table 101: Italy nominal GDP forecast, 2008-13 (€bn, nominal prices)

Table 102: Italy real GDP, 2003-08 (€bn, 2000 prices)

Table 103: Italy real GDP forecast, 2008-13 (€bn, 2000 prices)

Table 104: Italy real GDP, 2003-08 ($bn, 2000 prices)

Table 105: Italy real GDP forecast, 2008-13 ($bn, 2000 prices)

Table 106: Italy consumer price index, 2003-08 (2000=100)

Table 107: Italy consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in Italy
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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